I am a CX, Training, Ops & People Strategy Leader with over 15 years of experience across telecom, retail, and digital sectors. I've helped build ₹50Cr+ revenue engines, trained thousands of professionals, and led national operations for a top consumer network in India. I excel at integrating customer experience, training ecosystems, and operational clarity to drive scalable growth quickly and efficiently. Whether it's launching D2C delivery models, digitizing training at scale, or crafting content strategies that truly convert, I bring a unique blend of empathy, execution, and system design that drives growth for both businesses and people. I’m passionate about navigating complexity, aligning teams, and delivering measurable outcomes fast.

Ayushruta Bharali

I am a CX, Training, Ops & People Strategy Leader with over 15 years of experience across telecom, retail, and digital sectors. I've helped build ₹50Cr+ revenue engines, trained thousands of professionals, and led national operations for a top consumer network in India. I excel at integrating customer experience, training ecosystems, and operational clarity to drive scalable growth quickly and efficiently. Whether it's launching D2C delivery models, digitizing training at scale, or crafting content strategies that truly convert, I bring a unique blend of empathy, execution, and system design that drives growth for both businesses and people. I’m passionate about navigating complexity, aligning teams, and delivering measurable outcomes fast.

Available to hire

I am a CX, Training, Ops & People Strategy Leader with over 15 years of experience across telecom, retail, and digital sectors. I’ve helped build ₹50Cr+ revenue engines, trained thousands of professionals, and led national operations for a top consumer network in India. I excel at integrating customer experience, training ecosystems, and operational clarity to drive scalable growth quickly and efficiently.

Whether it’s launching D2C delivery models, digitizing training at scale, or crafting content strategies that truly convert, I bring a unique blend of empathy, execution, and system design that drives growth for both businesses and people. I’m passionate about navigating complexity, aligning teams, and delivering measurable outcomes fast.

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Language

English
Fluent
Hindi
Fluent
Assamese
Fluent

Work Experience

National Operations Manager - CX & Revenue Ops at Reliance Retail (Jio D2C)
November 30, 2022 - July 21, 2025
Led D2C delivery operations across 1,800+ stores; managed execution with 2,000+ frontline & backend teams. Delivered ₹50Cr+ in revenue via home delivery and catalog-based product model. Reduced customer turnaround times by reengineering operational workflows.
National Operations Manager - FTTH Growth & Experience at Reliance Retail (Jio Fiber)
July 31, 2021 - July 21, 2025
Led nationwide Jio Fiber acquisition operations, increasing sales 11-13% quarter on quarter. Developed CX playbooks to optimize NPS and reduce customer churn.
Content Strategy & Business Development Consultant at Freelance
October 31, 2019 - July 21, 2025
Designed training systems, onboarding frameworks, and hiring playbooks for 5+ startups. Increased client acquisition by 23-25% through workflow revamps. Clients included Aasaanjobs, Fishtales Marine, N2N Consultant, Relishh Foods, ACube Pioneers.
Lead - Content & Communication (CX Enablement) at Vodafone India
August 31, 2015 - July 21, 2025
Designed FTR-focused training modules; improved resolution rates by 9% and data sales by 17%. Owned LMS and internal communications for 1,500+ service employees.
Regional Training Lead - Retail Services at Vodafone India
June 30, 2011 - July 21, 2025
Trained 7,000+ retail staff across multiple states; implemented KPI-linked assessments. Ensured training consistency across fast-scaling telecom retail presence.
Customer Engagement Executive at HSBC HDPI
March 31, 2008 - July 21, 2025
Managed outbound collections and complex escalations; mentored new hires.
CX & Content Strategy Consultant at Hiring Hippo (Freelance)
January 1, 2023 - Present
Boosted brand reach by 35% through social and content strategy. Created SEO-rich content with 5.5% conversion rate; co-designed lead funnels with CEO.

Education

Master's Degree in Political Science at Delhi University
July 1, 2002 - July 31, 2004
M.A. Political Science at University of Delhi
January 1, 2002 - December 31, 2004

Qualifications

Introduction to Prompt Engineering for Generative AI
January 1, 2025 - December 31, 2025
Strategic Thinking
January 1, 2024 - December 31, 2024
Marketing Strategy: SEO Content Writing
January 1, 2023 - December 31, 2023
Agile Project Management (Master Certification)
January 1, 2021 - December 31, 2021
Digital Marketing (Master Certification)
January 1, 2016 - December 31, 2016
Operational Excellence (Yellow Belt)
January 1, 2015 - December 31, 2015

Industry Experience

Telecommunications, Professional Services, Education, Non-Profit Organization, Retail, Consumer Goods
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