I'm Zach, founder of Azcended — a solo creative studio based in Appleton, WI.

About

I’m Zach, founder of Azcended — a solo creative studio based in Appleton, WI. I help businesses and personal brands show up with purpose through high-quality content, sharp brand identity, and the systems to back it all up.
From animated social content and graphic visuals to full brand builds and CRM/web app setup, I work across the full creative and operational stack — so you don’t need five different freelancers to get it done right.

  • Joined February 2026

Industry experience

  • Transportation & Logistics
  • Travel & Hospitality
  • Media & Entertainment
  • Software & Internet
  • Other

Projects · 7

Plan Forward Media is a sports media production studio developed under Azcended Entertainment — the entertainment division of the Azcended holding structure.

Built from scratch as a fully realized brand and business — including complete brand identity system (logo variations, color palette, typography, voice guide), video thumbnail and lower-third templates, social media handle strategy, and digital presence guidelines. Positioned to serve student athletes and sports organizations in the Fox Valley with cinematic recruiting content and event coverage.

Drive with intention.

Skills: Brand Identity · Sports Media · Creative Direction · Logo System · Digital Presence · Content Strategy · Entertainment Division Development

  • Brand Strategist
  • Creative Director
  • Creative Producer
  • +3

A solo-built personal productivity web application — designed, developed, and deployed independently.

Features include date-navigable daily task management, drag-and-drop task reordering, expandable task descriptions, progress tracking, and a persistent daily notes panel with all data saved per day.

Built as an internal tool and deployed as a live web app.

Live app: azcend-daily.base44.app

Skills: Web App Development · UX/UI Design · Product Design · Solo Development

Built a data capture infrastructure across multiple Azcended campaigns — pairing targeted social media advertisements with dedicated landing pages collecting name, email, phone number, and interest data.

Each landing page feeds directly into automated email and SMS sequences, turning cold traffic into warm leads without manual follow-up. Used across event marketing, product campaigns, and service-based client acquisition.

Strategy, design, copy, and automation all handled in-house.

Live example: azcended.base44.app

Skills: Landing Page Design · Lead Capture · Email Marketing · SMS Automation · Ad Campaign Strategy · CRM Integration

  • Brand Strategist
  • Digital Marketer
  • Marketing Automation Specialist

Developed the full brand identity for Azcended as a parent company — visual language, positioning, and brand voice that carries across every division underneath it without overpowering each branch’s individual identity.

Included logo system, color palette, typography, brand voice guidelines, and positioning framework. Built to scale — each subsidiary brand lives under the Azcended umbrella while maintaining its own distinct identity.

Skills: Brand Identity · Logo System · Color & Type · Brand Voice · Visual Strategy

Built out a full financial planning and investment analysis framework for the Azcended portfolio — covering startup cost modeling, revenue forecasting, multi-venture budget allocation, and phase-by-phase investment planning across active divisions.

Designed to support decision-making across multiple business units simultaneously — tracking where capital is deployed, what each division needs to reach profitability, and how the overall holding structure performs as a portfolio.

Skills: Financial Planning · Investment Analysis · Budget Modeling · Revenue Forecasting · Multi-Venture Strategy

Azcended was built from the ground up as a multi-entity corporate structure — not just a brand.

Built with intentional legal separation at every layer — a parent holding company sits above a Wisconsin operating LLC, with each active division structured as its own independent business unit. The result is liability insulation between divisions and a clean, scalable framework as the portfolio grows.

Consulting available for founders and operators looking to structure their own business the same way — LLC formation strategy, holding company architecture, entity separation, and operational planning.

Skills: Corporate Structuring · LLC Architecture · Holding Company Strategy · Operations Consulting · Business Planning

Two tools. One communication system.

ReceptAI is an AI-powered virtual receptionist platform built for small businesses — handling inbound call routing, appointment scheduling, FAQ automation, and outbound messaging sequences from a single dashboard. CustComms is the client-facing communication layer built alongside it, managing follow-up sequences, reminders, and re-engagement campaigns through email and SMS.

Together they function as a complete front-end communication system — reducing missed calls, automating repetitive touchpoints, and keeping clients informed without manual effort.

Built independently from concept to deployment.

Live platform: azcendedautomations.base44.app

Skills: CRM Systems · AI Automation · Web App Development · Email & SMS Marketing · Workflow Design

Work experience

Founder & Creative Director · AzcendedSep 2025 – Present · 1 yr 3 mos

Running a solo creative studio offering content production, brand identity, social media management, and digital systems. Independently designed and deployed two web applications — a client-facing AI receptionist platform and a personal productivity tool. Currently producing content and managing social strategy for live events and creator brands. Built to grow.

8+ Years in Operations & Team Leadership · Supervisory Roles across Restaurant, Warehouse & TradesFeb 2017 – Oct 2024 · 7 yrs 9 mos

Close to a decade of hands-on experience leading teams across multiple industries — from warehouse operations and residential/commercial job sites to high-volume restaurant and hospitality environments. Consistently responsible for scheduling, onboarding, training, and day-to-day team performance. Managed vendor relationships, inventory, client communication, and end-to-end workflow from start to close. Left to build something of my own.

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