Performance Manager at Darbyon Consulting

Led strategic management of 8 Luxe & Tech client accounts generating €4.2M in revenue; supervised a team of 3 performance managers, 2 graphic designers, and 1 developer; delivered client strategies through bi-weekly Agile sprints with a 92% on-time delivery rate. Managed €1.1M in advertising spend across Meta, Google, TikTok, LinkedIn, and Pinterest; optimized 170+ campaigns to improve ROAS from 2.13 to 3.68 (72.77% increase) and reduce CAC by 42%. Guided client decisions via weekly performance reviews with KPI dashboards and data insights. Built Power BI dashboards using BigQuery processing 30+ million monthly data points from multiple sources, reducing reporting time by 83%. Conducted 30+ advanced Python analyses (segmentation, product performance, creative impact, multi-channel attribution) and built predictive models (conversion likelihood, revenue forecasting, budget optimization) to support executive decisions and boost campaign efficiency.

Retail Media Analyst - Freelance at L-Commerce - E.Leclerc

Produced analytics reports for 30 clients, transforming Looker dashboards, Contentsquare, GA4, and channel data into insights on customer journeys, product performance, media mix, and in-store vs. online behavior. Earned 5-star client ratings for delivering quality work.

Digital Marketing Manager - Permanent contract at Finalease Group Security

Project-managed the creation of a new e-commerce boutique; produced wireframes and brand content, and steered an external agency from brief to go-live. Managed SEA campaigns to promote e-commerce products, from setup to optimization and performance tracking. Designed and executed CRM strategy: cleaned and optimized customer database segmentation, set up automated flows (welcome series, abandoned cart, reactivation); resulting in +47% CRM sales growth. Managed SEO site indexation, internal linking optimization, semantic cocoon creation, and lexical refinements; removed 404/thin pages and improved Core Web Vitals (90+ PageSpeed). Conducted in-depth data analysis with SQL, Excel (VBA), and GA to segment customers by security technologies used and evaluate product performance (top vs underperforming SKUs), shaping data-driven marketing strategies.

Performance Manager at Darb yon Consulting

Led strategic management of 8 clients in Luxe & Tech, directing a team of 3 performance managers, 2 graphic designers and 1 developer. Executed client strategies through bi-weekly Agile sprints with a 92% on-time delivery rate. Managed €1.1M in advertising spend across Meta, Google, TikTok, LinkedIn and Pinterest, optimizing 170+ campaigns to deliver 72.77% ROAS improvement (2.13 to 3.68) and 42% CAC reduction. Guided weekly performance reviews with KPI dashboards and data-based insights to enable smarter budget shifts and steadier KPI attainment. Designed and implemented Power BI dashboards using BigQuery to process 30+ million monthly data points from multiple sources, reducing reporting time by 83%. Conducted 30+ advanced Python analyses (customer segmentation, product performance deep dives, creative impact analysis, multi-channel attribution), built predictive models (conversion likelihood, revenue forecasting, optimal budget allocation) to support executive decisions and boost

Retail Media Analyst - Freelance at L-Commerce - E.Leclerc

Produced analytics reports for 30 clients by translating Looker dashboards, Contentsquare, GA4 and channel data into insights on customer journeys, product performance, media mix and in-store vs online behavior. Earned 5-star client ratings for delivering quality work.

Digital Marketing Manager - Permanent contract at Finalease Group Security

Project-managed the creation of a new e-commerce boutique; produced wireframes and brand content, and steered an external agency from brief to go-live. Managed SEA campaigns from setup to optimization and performance tracking. Designed and executed CRM strategy (cleaned/segmented customer database, automated flows such as welcome series, abandoned cart, reactivation) resulting in +47% CRM sales growth. Managed SEO site indexation, internal linking optimization, semantic cocoon creation, and lexical refinements; removed 404/thin pages and improved Core Web Vitals (90+ PageSpeed). Conducted in-depth data analysis with SQL, Excel (VBA) and Google Analytics to segment customers by security technologies used and evaluate product performance (top vs. underperforming SKUs), shaping data-driven marketing strategies.

Performance Manager | Growth Marketer at Darbyon Consulting

Led strategic management of 8 luxury & tech clients, driving 4.2M in revenue. Built and managed a cross-functional team of 3 performance managers, 2 graphic designers, and 1 developer to execute client strategies through bi-weekly Agile sprints with a 92% on-time delivery rate. Directed 1.1M in advertising spend across Meta, Google, TikTok, LinkedIn, and Pinterest, optimizing 170+ campaigns to achieve a 73% ROAS improvement (2.13 to 3.68) and 42% CAC reduction. Developed multi-channel media mix strategies aligned to client objectives, bolstering acquisition and retention while ensuring sustainable growth. Created Power BI dashboards integrating data from ads platforms, CRM, CMS, and retail systems for clear KPI reviews, enabling faster reporting (~80% reduction) and smarter budget reallocations. Conducted 30+ Python-based analyses (segmentation, product performance, creative impact, multi-channel attribution) and built predictive models (conversion likelihood, revenue forecasting, budg

Retail Media Analyst | Data Analyst at L-Commerce - E.LECLERC

Produced analytics reports for 30 clients, transforming Looker dashboards, Contentsquare, GA4, and channel data into actionable insights on customer journeys, product performance, media mix, and in-store vs. online behavior. Recognized with 5-star client ratings and testimonials on Malt.