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I’m a Digital Marketing & Performance Creative Specialist with 3+ years of experience building and running end-to-end paid advertising and social media strategy for multiple clients. I manage Meta Ads and TikTok Ads, focusing on conversion-driven creative, audience testing, and performance reporting to generate measurable results. I also produce AI-assisted creative workflows daily—supporting strategy, design, and video creation—to deliver fast, high-quality assets in deadline-driven environments. I’ve achieved strong engagement and campaign outcomes across events, including driving sold-out online ticket results from performance campaigns.…I’m a Digital Marketing & Performance Creative Specialist with 3+ years of experience building and running end-to-end paid advertising and social media strategy for multiple clients. I manage Meta Ads and TikTok Ads, focusing on conversion-driven creative, audience testing, and performance reporting to generate measurable results. I also produce AI-assisted creative workflows daily—supporting strategy, design, and video creation—to deliver fast, high-quality assets in deadline-driven environments. I’ve achieved strong engagement and campaign outcomes across events, including driving sold-out online ticket results from performance campaigns.

Muhammad Azra Az-Zahiri

Creative Director, Brand Strategist, Content Creator, +6

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I’m a Digital Marketing & Performance Creative Specialist with 3+ years of experience building and running end-to-end paid advertising and social media strategy for multiple clients. I manage Meta Ads and TikTok Ads, focusing on conversion-driven creative, audience testing, and performance reporting to generate measurable results. I also produce AI-assisted creative workflows daily—supporting strategy, design, and video creation—to deliver fast, high-quality assets in deadline-driven environments. I’ve achieved strong engagement and campaign outcomes across events, including driving sold-out online ticket results from performance campaigns.…I’m a Digital Marketing & Performance Creative Specialist with 3+ years of experience building and running end-to-end paid advertising and social media strategy for multiple clients. I manage Meta Ads and TikTok Ads, focusing on conversion-driven creative, audience testing, and performance reporting to generate measurable results. I also produce AI-assisted creative workflows daily—supporting strategy, design, and video creation—to deliver fast, high-quality assets in deadline-driven environments. I’ve achieved strong engagement and campaign outcomes across events, including driving sold-out online ticket results from performance campaigns.

Available to hire

I’m a Digital Marketing & Performance Creative Specialist with 3+ years of experience building and running end-to-end paid advertising and social media strategy for multiple clients. I manage Meta Ads and TikTok Ads, focusing on conversion-driven creative, audience testing, and performance reporting to generate measurable results.

I also produce AI-assisted creative workflows daily—supporting strategy, design, and video creation—to deliver fast, high-quality assets in deadline-driven environments. I’ve achieved strong engagement and campaign outcomes across events, including driving sold-out online ticket results from performance campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Sundanese

Fluent

English

Advanced

Japanese

Beginner

Javanese

Beginner

Work Experience

Performance Creative Designer (Freelance) at Tend-2 (Australian DTC Wellness Brand)

June 1, 2026 - Present

Designed high-converting static Meta Ads creatives for an Australian DTC wellness brand. Translated campaign briefs into performance-driven visuals optimized for conversion using visual hierarchy, benefit-led messaging, social proof framing, and strong CTAs. Built seasonal campaign assets (including EOFY) aligned to the Australian market calendar, while maintaining a consistent brand system across variants. Managed creative delivery across international time zones while meeting fast-turnaround deadlines.

Digital Marketing Specialist (Freelance) at Elevate Digital Agency

June 1, 2026 - Present

Led end-to-end Meta Ads campaign management and performance creative production for 4 simultaneous service-based clients. Owned campaign lifecycle from strategy and audience segmentation to creative production, launch, and weekly performance reporting. Produced 30+ static performance creatives per cycle and executed continuous A/B testing across ad sets and targeting to improve lead generation KPIs. Translated client business goals and budgets into tailored paid advertising strategies, coordinating with agency leads for alignment.

Design & Digital Marketing Coordinator at PT Surya Abhinaya Sentosa (TransJogja Run 2026)

March 1, 2026 - May 31, 2026

Built and executed the complete creative and digital marketing system for TransJogja Run 2026 from zero as a sole executor. Produced 100+ digital assets and 50+ printed materials (banners, signage, race kits, merchandise) within a 1.5-month registration window. Designed the full event visual branding identity across digital and physical touchpoints. Managed a Rp5,000,000 Meta Ads budget, including audience segmentation and ad sequencing to maximize participant registrations, and executed multi-channel marketing in parallel (paid social, organic content, influencer coordination, and media partnerships).

Creative, Documentation & Digital Marketing Specialist at PT Kreatif Media Perkasa (JTM FEST 10)

February 1, 2026 - March 31, 2026

Executed full-scale content production, social media management, and paid advertising for a 5-day event (~30,000 visitors), combining a fashion thrift bazaar and nightly music concerts. Managed a Rp5,000,000 Meta Ads budget over 2 weeks, generating 1.2M+ impressions and 8,247 link clicks (CPC Rp204), driving online tickets for both bazaar and concert to sell out. Generated 10M+ organic reach via real-time production and engagement strategy across 5 consecutive live days. Shot, edited, and published same-day social content, and served as main PIC for public digital communications (high-volume DMs, comments, and inquiries).

Lead End-to-End Visual & Design Execution at PT Kreatif Media Perkasa

February 1, 2026 - May 31, 2026

Conceptualized design direction, managed event assets (route layout, jersey, medals, printed materials), and maintained brand consistency offline and online for JE C Fun Run 2026.

Ads Manager at PT Kreatif Media Perkasa

February 1, 2026 - March 1, 2026

Planned and executed targeted ad campaigns with defined audience segmentation and budgeting to maximize reach, engagement, and conversions.

Design & Digital Marketing Coordinator at PT Surya Abhinaya Sentosa (JEC Fun Run 2026)

November 1, 2025 - January 31, 2026

Sole executor of all creative and digital marketing for JEC Fun Run 2026, handling paid advertising, content, branding, and event materials independently from concept to event day. Managed Rp3,000,000 Meta Ads & TikTok Ads budget across 2 months, delivering CTR 1.75%, CPC Rp162, CPM Rp2,839, 1.14M impressions, and 131,662 unique accounts reached. Drove 1,600 total participant registrations through integrated paid and organic campaigns, averaging 30–50 new sign-ups per day. Produced the full visual branding suite independently (digital ads, merchandise, wayfinding signage, race kit design, and on-ground promotions).

Documentation Coordinator at JT M FEST / PT Kreatif Media Perkasa

November 1, 2025 - March 1, 2026

Managed end-to-end event documentation, coordinating photos, videos, and print materials for JE C-related events.

Design & Digital Coordinator at PT Kreatif Media Perkasa

November 1, 2025 - January 31, 2026

Led wall visuals, content, and digital marketing needs for JE C Fun Run 2026. Planned content strategies, produced creative assets, and managed digital promotions to ensure cohesive branding across all touchpoints.

Digital Marketing & Creative Specialist at PT Surya Abhinaya Sentosa (Jogja Expo Center)

September 1, 2025 - Present

All-in-one digital marketing and creative specialist for a major Yogya event venue, leading brand strategy, paid advertising, content production, and audience growth across 50+ events annually. Planned and executed integrated campaigns on Instagram, TikTok, and WhatsApp, achieving 1M–5M monthly engagement across venue social accounts. Launched and optimized Meta Ads and TikTok Ads per event using segmented targeting by event category to generate inbound venue booking inquiries. Produced 100+ Instagram Stories per event plus full promotional content (graphics, photography, videography, reels, and copywriting), and managed 3–8 events per month with same-day to 48-hour creative turnaround.

Content Creator at Jogja Expo Center

September 1, 2025 - Present

Developed end-to-end creative content to support event promotion and strengthen the JE C brand across digital platforms. Created content plans, wrote scripts/captions, and produced promotional materials. Ensured consistency of brand voice across channels.

Social Media Specialist at Jogja Expo Center

September 1, 2025 - Present

Overseen end-to-end social media strategy for JE C, including content planning, scheduling, publishing, and performance evaluation. Managed community engagement and cross-platform campaigns to boost brand awareness and event promotion.

Freelance Adventure Guide at Wantu Trip, Surabaya, Indonesia

August 1, 2024 - September 30, 2025

Led hiking and outdoor activities for diverse groups, ensuring safety, coordination, and operational efficiency. Conducted risk assessments, evacuation planning, safety briefings, and outdoor skills education.

Graphic Designer at Joki Design

January 1, 2023 - June 1, 2024

Handled diverse creative projects for general clients and students, translating client briefs into functional, communicative, and visually appealing designs. Produced a range of visual materials including brand identities, digital publications, promotional banners, and social media content. Managed production schedules and revisions to ensure quality and timely delivery.