Azra Ahmed

I’m Azra Ahmed, a copywriter and content strategist with 18+ years of experience creating clear, engaging, and results-driven content for both B2B and B2C audiences. I develop and refine brand tone of voice, write long-form thought leadership, and create content that supports campaigns end-to-end—from strategy and planning to writing, editing, approvals, and performance measurement.

I’ve led content initiatives across Europe and the UK, collaborating with diverse stakeholders and balancing multiple priorities under tight deadlines. Most recently, I’ve taken full ownership of a university research group’s web presence, refreshed its site, cleared a content backlog, and launched new social channels. Earlier roles include serving as lead content strategist and tone-of-voice champion at SD Worx and owning the full content cycle for international B2B clients at Barrett Dixon Bell, alongside additional experience in community management, PR, and marketing support.