I am a data-driven Performance Marketer with a track record of shaping strategy and managing cross-channel campaigns in fast-paced agency environments. I thrive on turning data into actionable insights and driving measurable growth across paid media, analytics, and optimization. I specialize in building full-funnel strategies, optimizing campaigns for ROAS, lowering CPL, and delivering compelling reports that establish trust with clients and inform strategic decisions. I enjoy collaborating with cross-functional teams to boost efficiency and client retention.

Muhamad Azlan

I am a data-driven Performance Marketer with a track record of shaping strategy and managing cross-channel campaigns in fast-paced agency environments. I thrive on turning data into actionable insights and driving measurable growth across paid media, analytics, and optimization. I specialize in building full-funnel strategies, optimizing campaigns for ROAS, lowering CPL, and delivering compelling reports that establish trust with clients and inform strategic decisions. I enjoy collaborating with cross-functional teams to boost efficiency and client retention.

Available to hire

I am a data-driven Performance Marketer with a track record of shaping strategy and managing cross-channel campaigns in fast-paced agency environments. I thrive on turning data into actionable insights and driving measurable growth across paid media, analytics, and optimization.

I specialize in building full-funnel strategies, optimizing campaigns for ROAS, lowering CPL, and delivering compelling reports that establish trust with clients and inform strategic decisions. I enjoy collaborating with cross-functional teams to boost efficiency and client retention.

See more

Work Experience

Ads Operations Specialist at Doxadigital Digital Marketing Agency
February 1, 2025 - Present
Developed paid media strategies and managed Meta Ads, Google Ads, and TikTok Ads campaigns for 10+ clients, driving stronger performance across the full campaign lifecycle. Delivered compelling performance reports and insights during client meetings, strengthening trust and influencing strategic decisions. Evaluated and enhanced digital marketing plans to ensure strategic alignment and maximum campaign outcomes. Assisted in improving workflow processes to boost client retention and team efficiency.
Junior Ads Operations at Doxadigital Digital Marketing Agency
November 1, 2024 - February 1, 2025
Managed and optimized paid media campaigns on Meta Ads, Google Ads, and TikTok Ads for 10+ clients, covering setup and reporting. Executed full-funnel strategies by refining targeting, testing ad copy, and pacing budgets to meet KPIs. Conducted funnel analysis and built real-time Looker Studio dashboards to deliver actionable performance insights. Ensured accurate data measurement through event tracking and conversion setup in Google Tag Manager. Achievements included substantial CPL reductions across multiple verticals.
Senior Performance Marketing at LopokoPi.co
March 1, 2023 - November 1, 2024
Developed and executed digital marketing plans for LopokoPi.co and 15+ clients, including workflow planning, resource allocation, and timeline management. Analyzed campaign performance and delivered actionable recommendations to the CEO, Sales Team, and clients to support data-driven strategic decisions. Led client meetings to present performance reports, insights, and optimization recommendations. Contributed to workflow processes to improve client retention and operational efficiency. Achievements included 2.6x ROAS and CPL reductions up to 86.41%. Expanded audience and brand visibility, growing follower base.
Performance Marketing at LopokoPi.co
October 1, 2023 - March 1, 2024
Developed and executed digital marketing strategies for LopokoPi.co and 10+ clients. Planned, A/B tested, and optimized Meta Ads and Google Ads campaigns, supported by performance analysis and reporting via Looker Studio, GA4, Meta Business Suite, and Ads Manager. Contributed to the 2024 Marketing Plan to strengthen brand awareness and drive sales growth.

Education

Bachelor of Agricultural and Biosystems Engineering at Universitas Brawijaya
August 1, 2016 - March 1, 2022

Qualifications

Google Ads Search Certification
December 1, 2023 - December 24, 2025
Google Ads Measurement Certification
December 1, 2023 - December 24, 2025
Google Ads Display Certification
December 1, 2023 - December 24, 2025
Google Ads Mobile Certification
December 1, 2023 - December 24, 2025
Google Ads Shopping Certification
December 1, 2023 - December 24, 2025
Google Ads Video Certification
December 1, 2023 - December 24, 2025
Meta Certified Digital Marketing Associate
June 1, 2023 - December 24, 2025
Meta Social Media Marketing Professional Certification
June 1, 2023 - December 24, 2025
Fundamentals of Digital Marketing
April 1, 2023 - December 24, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet