Available to hire
I am a Bachelor of English Language and Literature graduate from Universitas Airlangga, with hands-on experience in media, digital content strategy, visual design, and publication management.
I have produced 150+ creative contents, achieved 345,000+ total engagements, and expanded account reach to over 1.5M. I enjoy leading creative teams, coordinating cross-functional collaboration, and developing content strategies that resonate with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Indonesian
Fluent
Work Experience
Social Media Strategist at NOWDOTS GROUP
May 1, 2024 - May 1, 2024Produced 150+ informative and creative pieces across various topics to boost audience engagement. Generated 345,000+ total engagements in 3 months. Researched trends to develop timely content. Optimized Instagram captions with SEO practices and engaging hooks to maximize visibility. Expanded the account's reach to over 1.5M followers and 5.5M impressions with interactive content and Instagram Stories strategies.
Volunteer at UNAIR Bersholawat
December 1, 2023 - December 31, 2023Volunteer contributor supporting event documentation and media materials.
Liaison Officer at COBEK Surabaya (Kemenparekraf RI)
November 1, 2023 - November 30, 2023Liaison officer coordinating with stakeholders for COBEK Surabaya initiatives.
PRO JECT Logistics Team Member at KKN Program
July 1, 2023 - August 31, 2023Provided logistics and material support for various divisions to ensure smooth implementation of community programs and field activities. Delivered basic English lessons to 2nd-grade elementary school students as part of educational outreach initiatives.
Logistics Team Member at KKN Program
July 1, 2023 - August 31, 2023Provided logistics and material support for various divisions to ensure smooth implementation of community programs and field activities. Delivered basic English lessons to 2nd-grade elementary school students as part of educational outreach initiatives.
Liaison Officer at Detik.com x UNAIR #DEMIINDONESIA
May 1, 2023 - May 31, 2023Liaison for collaborative initiative between Detik.com and UNAIR.
Deputy Minister of Media and Branding at BEM FIB Universitas Airlangga
January 1, 2023 - January 1, 2023Developed content and design strategies and managed Instagram & X accounts. Collaborated with the team in brainstorming creative ideas to increase audience engagement by up to 30% on Instagram.
Logistics Staff at Deputra 4.0
December 1, 2022 - January 31, 2023Logistics support for event; contributed to operational execution.
Logistics Staff at Deputra 5.0
November 1, 2022 - December 31, 2022Logistics support for event; contributed to operational execution.
Deputy Minister of Media & Branding at BEM FIB Universitas Airlangga
March 1, 2022 - January 31, 2023Developed comprehensive content and visual design strategies across internal media to strengthen organizational branding and digital presence. Led collaborative brainstorming and cross-department teamwork, resulting in a 30% increase in Instagram audience interactions. Oversaw full-cycle content production to ensure output quality, consistency, and branding alignment.
Visual Design Manager at Lingkar Sinergi
February 1, 2022 - February 1, 2022Designed Instagram feeds and content using Adobe Illustrator and Adobe Photoshop. Collaborated with the team to ensure visual consistency and content messaging each week. Designed 5+ Instagram posts per month.
Visual Design Manager at Lingkar Sinergi Design
February 1, 2022 - February 1, 2022Designed Instagram feeds and content using Adobe Illustrator and Adobe Photoshop. Collaborated with the team to ensure visual consistency and content messaging. Designed 5+ Instagram posts per month.
Staff Media dan Informasi at BEM Universitas Airlangga
January 1, 2022 - January 1, 2022Coordinated with other ministries in content development and posting scheduling. Uploaded 3 pieces of content per month on Spotify and YouTube with a 10% increase in audience engagement. Managed the X social media account and compiled monthly insights.
Staff Media Creative at Amnesty Chapter Unair
December 1, 2021 - December 1, 2021Designed Amnesty infographics content using Adobe Illustrator and Canva. Coordinated with the team regarding information and content upload schedules. Created 5+ Instagram posts per month with a 5% increase in audience engagement.
Visual Design Manager at Lingkar Sinergi
August 1, 2021 - February 28, 2022Designed visually cohesive social media feeds and publication materials using Adobe Illustrator and Photoshop to maintain a strong organizational identity. Worked closely with team members to conceptualize weekly design themes and produced 5+ Instagram designs monthly to support ongoing publication and engagement initiatives.
Media Creative Staff at Amnesty Chapter UNAIR
May 1, 2021 - December 31, 2021Designed various campaign and educational contents using Adobe Illustrator and Canva to support advocacy efforts. Prepared scheduled upload calendars and maintained content consistency through continuous coordination with the creative division. Generated more than five monthly contents that helped boost audience engagement by approximately 5%.
Media & Information Staff at BEM Universitas Airlangga
January 1, 2021 - January 31, 2022Coordinated with multiple ministries to organize publication schedules and establish structured content planning for more efficient media management. Managed Spotify and YouTube uploads, averaging three contents per month, contributing to a 10% improvement in overall engagement. Prepared monthly performance reports with actionable recommendations for optimization.
Editorial Team Echoes #8 at English Department Student Association Universitas Airlangga
January 1, 2021 - January 1, 2021Designed graphics and wrote copy for Echoes #8 visual magazines. Collaborated with team using Adobe Illustrator to compile layouts and content. Produced 1 issue of visual magazine (40+ pages) over 4 months.
Editorial Team at Echoes #8, English Department Association
October 1, 2020 - January 31, 2021Designed visual elements and crafted copywriting for Echoes #8 magazine to enhance readability and professional presentation. Collaborated with editors on publication layout using Adobe Illustrator to improve visual flow and navigation. Contributed to completing a full 40+ page magazine edition within four months, ensuring quality control and timely execution.
Education
Bachelor at Universitas Airlangga - Surabaya, Indonesia
August 1, 2020 - August 1, 2025Bachelor English Language and Literature at Universitas Airlangga
August 1, 2020 - August 1, 2025Bachelor's Degree in English Language and Literature at Universitas Airlangga
August 1, 2020 - August 1, 2025Bachelor's Degree in English Language and Literature at Universitas Airlangga
August 1, 2020 - August 1, 2025Qualifications
ELPT (English Language Proficiency Test)
January 1, 2025 - November 19, 2025ELPT (English Language Proficiency Test)
January 1, 2025 - November 24, 2025ELPT (English Language Proficiency Test)
January 1, 2025 - December 3, 2025ELPT (English Language Proficiency Test)
January 1, 2025 - January 13, 2026Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet
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