Available to hire
I thrive in early-stage chaos and love building design functions, systems, and teams from scratch. As a founding design lead on multiple products — including Bosch Kitchen Planner at Zoovu — I’ve led end-to-end UX strategy and shipped high-impact experiences that scale. I bridge product strategy, data-driven discovery (Amplitude), and engineering to ship high-quality, scalable products in autonomous environments. Over the past 15+ years I’ve collaborated with Affirm, EY, CreatorIQ, Zoovu, Monterail, and more to deliver measurable outcomes like a 19% activation boost and substantial cost savings.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Staff Product Designer at Affirm
April 1, 2023 - PresentLed the design and implementation of a customer-support improvement program that reduced the user contact rate by 5.6% and contributed to over $300k in annualized service-cost reductions. Acted as a strategic partner to product and engineering leadership, driving end-to-end UX strategy for high-impact servicing initiatives. Balanced deep craft with product metrics to boost CSAT by 5.3% while maintaining velocity across squads.
Lead Product Designer at CreatorIQ
January 1, 2022 - March 31, 2023Guided the team through a transition from Sketch + InVision to Figma, educating the UX group on modern design and hand-off workflows. Architected and maintained a core Design System, reducing component complexity and accelerating development velocity across multiple squads. Championed a systems-first culture to ensure consistent UX patterns across the entire product suite.
Founding Design Lead at Zoovu
March 1, 2021 - November 30, 2022Founding Design Lead for the Bosch Kitchen Planner. Led end-to-end creation of the web app (research, design, and implementation review) with a team of eight engineers. Partnered directly with founders to solve complex UX challenges, delivering a 19% boost in user activation within three months. Redesigned data visualizations and dashboards around user-oriented KPIs, contributing to a 10% ARR growth and improved decision-making.
Senior User Experience Designer at EY
May 1, 2020 - February 28, 2021Lead Product Designer for high-impact internal tools, including a zero-to-one machine-learning web app that increased audit efficiency by 60%. Collaborated with C-suite executives to design and launch the Entrepreneur of the Year targeting tool, streamlining global lead qualification.
Senior Product Designer at Monterail
February 1, 2019 - May 31, 2020Led product design across client projects, translating user needs into intuitive interfaces and scalable design systems; collaborated with cross-functional teams to deliver high-impact software solutions.
Full Stack Designer at Follow Vision
January 1, 2018 - December 31, 2018Contributed to end-to-end product design and frontend development, aligning design and engineering for rapid delivery and helping establish design workflows across projects.
Full Stack Designer at Smuw Studio
January 1, 2014 - March 31, 2023Delivered cross-disciplinary design and implementation across projects, shaping research, prototyping, and execution as part of a broader design practice.
Chief Marketing Officer at Perfand
November 1, 2013 - November 1, 2014Led marketing and growth initiatives during the company's early growth phase, aligning brand and go-to-market efforts with product strategy.
Education
Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Retail, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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