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Hi, I’m Babak Jafari, a Senior Community Growth & Social Acquisition Specialist with 7+ years of experience building and scaling high-engagement social channels. I combine content, culture, and incentive-driven mechanics to turn audiences into active communities, having grown communities to 300K+ users and transformed social media into a consistent acquisition and engagement engine.…

Babak Jafari S

Community Manager, Social Media Manager, Growth Marketer, +2

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Hi, I’m Babak Jafari, a Senior Community Growth & Social Acquisition Specialist with 7+ years of experience building and scaling high-engagement social channels. I combine content, culture, and incentive-driven mechanics to turn audiences into active communities, having grown communities to 300K+ users and transformed social media into a consistent acquisition and engagement engine.…

Available to hire

Hi, I’m Babak Jafari, a Senior Community Growth & Social Acquisition Specialist with 7+ years of experience building and scaling high-engagement social channels.

I combine content, culture, and incentive-driven mechanics to turn audiences into active communities, having grown communities to 300K+ users and transformed social media into a consistent acquisition and engagement engine.

Language

English

Advanced

Persian

Fluent

Work Experience

Senior Community Growth & Social Acquisition Specialist at Snappfood

November 1, 2023 - December 31, 2024

Owned and led social growth strategy across Telegram, Instagram, and X, driving 100K+ Instagram followers and scaling Telegram from 5K to 30K and X from 0 to 15K through paid distribution, referral systems, and gamified experiences. Rebuilt the social acquisition funnel to reduce CAC and improve ROI. Conceptualized and shipped a Telegram bot and mini-app, coordinating 2 developers and 1 designer from product spec to launch. Redesigned social listening and feedback systems, established reporting and response triggers, and collaborated with PR and product teams to improve user experience. Repositioned X strategy from passive posting to engagement-driven communications, generating millions of impressions through trend-led content.

Senior Community Growth Specialist (Web3) at ONTO N Web3 Event Platform

September 1, 2024 - August 31, 2025

Owned community-led growth across acquisition, engagement, and monetization, driving platform adoption through partnerships, content, and incentive systems. Designed and scaled community growth systems, growing Telegram from 5K to 30K and X from 0 to 15K, and launching NFT-gated communities with 2,000+ members. Built a high-performing partner ecosystem, securing 40+ partnerships and onboarding 100+ Web3 projects. Designed and owned retention and engagement systems (AMAs, live sessions, gamified programs), increasing participation and contributing to ~4x growth in paid event revenue. Created an organizer-driven growth loop enabling hosts to run events, attract new users, and contribute directly to platform growth and revenue.

Growth Marketing Specialist (Content and Paid Social) at Novin Marketing Agency

January 1, 2020 - May 31, 2020

Led end-to-end social media strategy (organic and paid) for multiple client accounts, driving engagement, lead generation, and brand growth. Managed paid acquisition campaigns across Meta, Google, YouTube, and Telegram for clients across multiple industries. Increased client lead generation by ~60% through audience targeting optimization and ongoing creative testing. Built cross-channel performance dashboards (Meta, Google Ads, analytics tools) to track KPIs (CTR, CPC, CR) and inform optimization decisions. Developed comprehensive content strategies tailored to client needs and objectives.

Growth Marketing Specialist (Content & Paid Social) at Novin Marketing Agency

June 1, 2020 - March 31, 2022

Community Growth & Engagement Specialist (Seller Program) at Arsh Startup Studio

July 1, 2020 - November 30, 2021

Managed engagement and support operations across a 30,000+ seller community on Telegram, Instagram, and WhatsApp, ensuring consistent communication, moderation, and service quality. Improved response efficiency and user experience by structuring flow and escalation processes. Strengthened seller trust and retention through educational content, product updates, and fraud prevention initiatives, contributing to a reduction in reported incidents. Collaborated with product and operations teams to translate seller feedback into improvements, and supported events and campaigns.

B2B Growth Marketing Specialist at Ariana Meh Re Baran

September 1, 2018 - June 30, 2019

Executed B2B marketing campaigns across LinkedIn, Facebook, and WhatsApp focusing on lead generation. Generated 1,000+ B2B leads through paid ads, outreach campaigns, and email marketing initiatives. Supported campaign planning, content creation, and reporting for lead acquisition activities.

Digital Marketing Specialist (Paid Social & Content) at Behsan Co

August 1, 2015 - July 31, 2018

Executed paid social campaigns across Facebook and Instagram, focusing on lead generation and audience targeting optimization. Grew Instagram account to 300K+ followers through consistent content publishing and paid promotional campaigns.