Egor Khramovsky

Rebuilt the website from scratch with a UX-focused approach for a local bakery chain operating since 1996, replacing a heavier previous Tilda version that didn’t match the brand. Researched the assortment, the bakery workflow and competitors, then designed the site as a catalog with clear step-by-step custom cake ordering rather than an anonymous online store. Reworked interface states, typography, grid and imagery while keeping brand colors, and designed adaptive layouts for different screen sizes. Built the website personally and integrated it into WordPress with custom interactions written in HTML/CSS/JavaScript.

Designed the studio website structure and created a wireframe/prototype, then produced the desktop version (1400px). Implemented pages/sections for hero, services, portfolio, team and careers, and a contact form. Built a UI kit in Figma including navigation, buttons, tags, cards and form states; set responsive typography scaling based on a chosen style, and used a color palette and a 12-column grid. Prepared the layout in Adobe XD.

Handled local visual tasks for the brand in Irkutsk, adapting materials for city and seasonal campaigns while keeping visual communication consistent. Updated menus and small banners based on franchise assets and corrected layout errors. Designed large-format outdoor banners from scratch and created print menus when needed. Prepared a bilingual/trilingual menu for the Listvyanka location, generated visual content for menus and banners using AI tools, and supported a City Day promo campaign with branded cups.