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Hi, I'm Chloe - the person behind Backroom Studio. I'm a Social Media Manager, strategist, and content planner who helps independent brands build thoughtful, engaging online presences on Instagram and TikTok through clear strategy, intentional storytelling, and content that connects. Many small businesses know they should be showing up online but struggle with what to post, how to stay consistent, or how to create content that actually attracts customers. I help solve that by creating structured strategies and simple systems that make social media feel less overwhelming and far more effective. Based in Manchester, I work with a small handful of clients at a time, which means when we work together, you actually get me - a collaborative partner who cares deeply about helping your brand grow while staying true to what makes it special.…Hi, I'm Chloe - the person behind Backroom Studio. I'm a Social Media Manager, strategist, and content planner who helps independent brands build thoughtful, engaging online presences on Instagram and TikTok through clear strategy, intentional storytelling, and content that connects. Many small businesses know they should be showing up online but struggle with what to post, how to stay consistent, or how to create content that actually attracts customers. I help solve that by creating structured strategies and simple systems that make social media feel less overwhelming and far more effective. Based in Manchester, I work with a small handful of clients at a time, which means when we work together, you actually get me - a collaborative partner who cares deeply about helping your brand grow while staying true to what makes it special.

Chloe Davies

Social Media Manager, Content Producer, Content Creator, +3

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Hi, I'm Chloe - the person behind Backroom Studio. I'm a Social Media Manager, strategist, and content planner who helps independent brands build thoughtful, engaging online presences on Instagram and TikTok through clear strategy, intentional storytelling, and content that connects. Many small businesses know they should be showing up online but struggle with what to post, how to stay consistent, or how to create content that actually attracts customers. I help solve that by creating structured strategies and simple systems that make social media feel less overwhelming and far more effective. Based in Manchester, I work with a small handful of clients at a time, which means when we work together, you actually get me - a collaborative partner who cares deeply about helping your brand grow while staying true to what makes it special.…Hi, I'm Chloe - the person behind Backroom Studio. I'm a Social Media Manager, strategist, and content planner who helps independent brands build thoughtful, engaging online presences on Instagram and TikTok through clear strategy, intentional storytelling, and content that connects. Many small businesses know they should be showing up online but struggle with what to post, how to stay consistent, or how to create content that actually attracts customers. I help solve that by creating structured strategies and simple systems that make social media feel less overwhelming and far more effective. Based in Manchester, I work with a small handful of clients at a time, which means when we work together, you actually get me - a collaborative partner who cares deeply about helping your brand grow while staying true to what makes it special.

Available to hire

Manchester, United Kingdom

Hi, I’m Chloe - the person behind Backroom Studio.

I’m a Social Media Manager, strategist, and content planner who helps independent brands build thoughtful, engaging online presences on Instagram and TikTok through clear strategy, intentional storytelling, and content that connects. Many small businesses know they should be showing up online but struggle with what to post, how to stay consistent, or how to create content that actually attracts customers. I help solve that by creating structured strategies and simple systems that make social media feel less overwhelming and far more effective.

Based in Manchester, I work with a small handful of clients at a time, which means when we work together, you actually get me - a collaborative partner who cares deeply about helping your brand grow while staying true to what makes it special.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Social Media Executive at The Regatta Group

February 1, 2026 - Present

Managed organic social strategy across two international territories, overseeing content delivery for Regatta and Dare 2b simultaneously. Captured and produced content on brand trips and activations. Developed and implemented organic social strategies aligned to business goals. Introduced and managed content calendars and planning processes. Line-managed a Social Media Executive, supporting their development and day-to-day output. Led daily posting and community management. Collaborated with PR, influencer, and UGC teams; liaised with internal stakeholders; and managed third-party partners including Bazaarvoice and PR agencies.

Social | Creator Community Executive at ARAY Social

April 1, 2024 - September 1, 2024

Pursued a more creative role within social media. Delivered 2,700+ trend-led UGC assets for 50+ brands across Q1–Q2 2024, maintaining an average 4-day turnaround from brief to delivery. Owned briefing for both organic and paid campaigns, producing insight-led content that maximized creator performance and ensured brand consistency. Managed end-to-end creator communications (sourcing, onboarding, feedback, and final delivery), supporting high-volume content production at scale. Oversaw and managed multiple creator accounts for top brands including Holland & Barrett, Gatineau, Trinny London, Ariel, and Virgin Experiences. Owned and developed the sister brand project 'AfterHours' by writing a UGC course syllabus, building a community platform, collaborating with a designer on visual identity, and working with a copywriter to outline course content.

Social Media & Content Executive at Old Mill St, Ancoats Private White V.C.

August 1, 2022 - April 1, 2024

Joined Faith In Nature to strengthen the CV and gain experience with a well-recognised company. Led paid social creative with external agencies to deliver data-driven, data and conversion-focused campaigns. Built and managed a global influencer network of 50+ creators, including gifting and paid campaigns, boosting engagement, reach, and conversions.

Stylist/Studio Assistant at Studio (part-time)

July 1, 2021 - July 1, 2021

Part-time role supporting social media marketing, SEO, customer service, and graphic design. Leveraged tools and platforms including GlobalE, BigCommerce, Klarna, and Adobe Creative Suite to optimize campaigns, streamline operations, and deliver visually compelling content.

Social Media & PR Executive at Another Sunday

July 1, 2021 - March 1, 2022

Launched new social channels and grew Instagram organically from 0 to approximately 14k followers within one year, establishing it as the brand’s primary marketing platform. Secured major broadcast placements on This Morning, Lorraine, etc. through strategic influencer and stylist relationships, boosting reach, engagement, and sales. Managed all social media channels end-to-end: content creation, scheduling, analytics, community management, email marketing, and campaign reporting. Planned and executed brand photoshoots and trade show activations, driving brand awareness and wholesale growth.

Social Media & Content Manager at EDUCATION (Hon’s) Fashion Promotion | Manchester Metropolitan University

January 1, 2017 - Present

Planned and executed a collaboration with Girlhood Manchester, delivering an education activity day that boosted brand visibility among Gen Z audiences. Built a network of approximately 20 new retainer creators, increasing reach and engagement across social channels. Managed content planning, creator collaborations, and social strategy to enhance brand storytelling and campaign performance.