Chloe Davies

Managed organic social strategy across two international territories, overseeing content delivery for Regatta and Dare 2b simultaneously. Captured and produced content on brand trips and activations. Developed and implemented organic social strategies aligned to business goals. Introduced and managed content calendars and planning processes. Line-managed a Social Media Executive, supporting their development and day-to-day output. Led daily posting and community management. Collaborated with PR, influencer, and UGC teams; liaised with internal stakeholders; and managed third-party partners including Bazaarvoice and PR agencies.

Delivered 2,700+ trend-led UGC assets for 50+ brands across Q1–Q2 2024, maintaining an average 4-day turnaround from brief to delivery. Owned the briefing process for organic and paid campaigns, producing insight-led content designed to maximize creator performance and ensure brand consistency. Managed end-to-end creator communications including sourcing, onboarding, feedback, and final delivery to support high-volume content production at scale. Oversaw and strengthened retention accounts for top brands including Holland & Barrett, Gatineau, Trinny London, Ariel, and Virgin Experience Days. Owned and developed the UGC course thesis project “AfterHours,” writing a UGC course, building a community platform, collaborating on visual identity with a designer, and partnering with a copywriter to define course content.

Pursued a more creative role within social media. Delivered 2,700+ trend-led UGC assets for 50+ brands across Q1–Q2 2024, maintaining an average 4-day turnaround from brief to delivery. Owned briefing for both organic and paid campaigns, producing insight-led content that maximized creator performance and ensured brand consistency. Managed end-to-end creator communications (sourcing, onboarding, feedback, and final delivery), supporting high-volume content production at scale. Oversaw and managed multiple creator accounts for top brands including Holland & Barrett, Gatineau, Trinny London, Ariel, and Virgin Experiences. Owned and developed the sister brand project 'AfterHours' by writing a UGC course syllabus, building a community platform, collaborating with a designer on visual identity, and working with a copywriter to outline course content.