Founder & Creative Director at Belvoir Inside

Built a personal brand on TikTok: 257,000 views, 72,500 engaged users. Instagram: 25,000 content views in the first month. Initiated and managed a consistent brand identity, including voice, visuals, and communications standards. Wrote and optimized posts and captions for SEO and engagement.

Content & Social Media Coordinator at House of Passion

Coordinated and managed social media campaigns, ensuring consistent messaging and achievement of marketing goals, driving a 25% increase in overall engagement across platforms. Created, edited, and scheduled posts, reels, and stories for multiple platforms, growing follower base by 60% over two months. Collaborated with marketing and design teams to develop cohesive and visually appealing campaigns, contributing to sold-out events and fully booked workshops. Maintained content calendars; monitored post performance and engagement metrics to inform strategy improvements. Prepared performance reports and presented campaign results and recommendations to management, enabling data-driven decision making. Observed social media trends and implemented new tools and formats, boosting content reach and engagement by 20%.

Content & Marketing Support at One More Tree Foundation

Created engaging social media posts and reels to promote the foundation's activities. Optimized content for SEO to increase online visibility and reach. Planned trees as part of environmental and community improvement initiatives. Assisted marketing initiatives to support campaigns and enhance outreach.