Developed and executed social media strategies to grow brand awareness and strengthen community engagement. Created and published daily content across Instagram, TikTok, LinkedIn, and Pinterest, including Reels, Stories, and posts, resulting in measurable increases in followers and engagement. Managed multiple brand pages with distinct audiences and tones to ensure cohesive messaging and visual identity. Produced and edited multimedia content for campaigns, collaborations, and influencer partnerships in beauty and lifestyle sectors. Planned and hosted daily TikTok, Instagram, and Facebook Live sessions to promote products and boost engagement. Designed monthly content calendars and led creative brainstorming for product launches and promotions. Planned and executed brand launches, flash sales, onsite and virtual events to drive visibility and sales. Conducted competitor research and analyzed engagement metrics to optimize strategies. Managed TikTok Shop operations including flash sales

Reporter at The Clinton Courier

January 1, 2020 - March 31, 2020

Researched, wrote, and edited local news stories for print and digital publication. Conducted interviews with community leaders, business owners, and residents for feature articles and breaking news coverage. Shot and edited multimedia content including photos and short video segments to accompany stories. Assisted in planning weekly story assignments and contributed to editorial meetings. Proofread articles and ensure adherence to journalistic standards for accuracy and tone. Covered community events, city meetings, and local human-interest stories to increase readership and engagement.

News Anchor & Reporter at Hinds Community College

August 1, 2019 - December 31, 2020

Anchored and reported for student newscasts, delivering daily and weekly broadcasts focused on campus life and local events. Produced and edited on-camera news packages, interviews, and special reports. Wrote scripts, voice-overs, and segment outlines under tight deadlines to ensure broadcast readiness. Filmed and edited content using Adobe Premiere Pro, ensuring high production quality. Collaborated with a production team to manage live broadcast operations, teleprompter operation, and studio setup. Assisted with directing and editing multi-camera shots, gaining hands-on experience in live and recorded studio environments.

News Anchor & Reporter at The Clinton Courier

January 1, 2020 - March 1, 2020

Researched, wrote, and edited local news stories for print and digital publications. Conducted interviews with community leaders, business owners, and residents for feature articles and breaking coverage. Shot and edited multimedia content in support of stories. Assisted in planning weekly story assignments and editorial meetings. Proofread and ensured adherence to style guides for accuracy and tone. Covered community events, city meetings, and local human-interest stories to increase readership and engagement.