Senior AI, Data & Marketing consultant at Converteo

Managed end-to-end development of a Marketing Mix Model (MMM) for a retailer, aligning data science and business stakeholders to generate insights and drive more effective marketing budget allocation. Led a global performance assessment of marketplace channels for a home appliances company, and advised a luxury brand on CRM strategy with KPIs and actionable recommendations to enhance customer value and long-term engagement.

Senior Data Marketing Consultant at Cosmo5

Delivered strategic recommendations to enhance the use of CRM data, including CDP-driven approaches to improve targeting and engagement. Assessed governance maturity (processes, tools) to strengthen data capabilities and enable advanced marketing use cases. Evaluated the impact of evolving data privacy regulations and technologies on marketing strategies, providing guidance on compliant and future-proof solutions.

Digital & Data Consultant, End-of-study internship at Wavestone

Contributed to the development of commercial proposals and conducted a strategic study on the impact of digital health trends on the insurance sector. Developed an IT blueprint and evaluated data lake governance for a banking client, supporting the structuring of data architecture and best practices.

Junior Operations Project Manager, Gap-year internship at Amazon

Developed dashboards and monitored key performance indicators to support data-driven decision-making. Managed cross-functional projects focused on improving customer service levels, optimizing supplier relationships and reducing product losses in the warehouse.