Senior Graphic Designer & Photographer at Hemsley Ventures

Designed high-performing Meta ad creative that outperformed video ads by 22x in click-through rate during Thanksgiving campaigns. Produced elevated food photography for two brands, delivering crumb-level quality standards across digital, print, and promotional campaigns. Led visual content production for six distinct brands, maintaining brand integrity while designing menus, campaign assets, print and digital materials, and executing ongoing website updates across omnichannel platforms. Acted as the primary visual steward across brands, balancing speed, consistency, and performance in a fast-paced, multi-brand environment.

Senior Graphic Designer & Photographer at Bella Lash & Pro Lash

Developed an innovative lash photography system that improved customer clarity around length, density, and product differentiation, directly enhancing product listing performance. Redesigned 100+ product packages for retail and e-commerce, including multilingual layouts, optimizing shelf impact and clearly communicating product features to drive customer engagement and sales. Created photo and campaign-ready visuals that supported $8M yearly-end revenue and contributed to 300% YoY growth. Collaborated with marketing to ensure visual consistency and scalability across launches, promotions, and evergreen content.

Video Experience Creative Director at Frozen Dessert Supplies

Owned all internal and external creative direction across branding, packaging, photography, and marketing assets, contributing to 32%+ YoY revenue growth. Led and mentored cross-functional creative teams, consistently delivering high-priority initiatives on time while maintaining strong delivery on lower-priority workflows. Partnered with Marketing Director to conceptualize and execute omnichannel campaigns, aligning creative strategy with business goals across digital, print, and in-store touchpoints. Implemented scalable asset and photography management system, organizing hundreds of assets and improving efficiency, accessibility, and reuse across teams.