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I am Bailey, a senior creative strategist and paid media specialist with 7+ years of experience scaling 6-8 figure ecommerce brands through performance-driven creative and ad strategy. I love working with brands, with a focus on social media, content strategy and ads, and I bring deep expertise across paid media (Meta, Google, TikTok) and performance analytics to help brands grow. Services: - Creative strategy (concept development, scripting, testing frameworks) - Meta / Facebook ad management (ad building, copywriting, full-funnel campaign management & strategy) - Social Media Management (post creation, strategy, content calendars, post scheduling) - UGC & Influencer management (creator sourcing, briefing and delivery) - Content creation (Reels and short-form video) - Video editing (short-form, platform-optimised)…I am Bailey, a senior creative strategist and paid media specialist with 7+ years of experience scaling 6-8 figure ecommerce brands through performance-driven creative and ad strategy. I love working with brands, with a focus on social media, content strategy and ads, and I bring deep expertise across paid media (Meta, Google, TikTok) and performance analytics to help brands grow. Services: - Creative strategy (concept development, scripting, testing frameworks) - Meta / Facebook ad management (ad building, copywriting, full-funnel campaign management & strategy) - Social Media Management (post creation, strategy, content calendars, post scheduling) - UGC & Influencer management (creator sourcing, briefing and delivery) - Content creation (Reels and short-form video) - Video editing (short-form, platform-optimised)

Bailey Keetch

PRO

Content Strategist, Social Media Freelancer, Social Media Manager, +7

5.0 (1 review)

I am Bailey, a senior creative strategist and paid media specialist with 7+ years of experience scaling 6-8 figure ecommerce brands through performance-driven creative and ad strategy. I love working with brands, with a focus on social media, content strategy and ads, and I bring deep expertise across paid media (Meta, Google, TikTok) and performance analytics to help brands grow. Services: - Creative strategy (concept development, scripting, testing frameworks) - Meta / Facebook ad management (ad building, copywriting, full-funnel campaign management & strategy) - Social Media Management (post creation, strategy, content calendars, post scheduling) - UGC & Influencer management (creator sourcing, briefing and delivery) - Content creation (Reels and short-form video) - Video editing (short-form, platform-optimised)…I am Bailey, a senior creative strategist and paid media specialist with 7+ years of experience scaling 6-8 figure ecommerce brands through performance-driven creative and ad strategy. I love working with brands, with a focus on social media, content strategy and ads, and I bring deep expertise across paid media (Meta, Google, TikTok) and performance analytics to help brands grow. Services: - Creative strategy (concept development, scripting, testing frameworks) - Meta / Facebook ad management (ad building, copywriting, full-funnel campaign management & strategy) - Social Media Management (post creation, strategy, content calendars, post scheduling) - UGC & Influencer management (creator sourcing, briefing and delivery) - Content creation (Reels and short-form video) - Video editing (short-form, platform-optimised)

Available to hire

I am Bailey, a senior creative strategist and paid media specialist with 7+ years of experience scaling 6-8 figure ecommerce brands through performance-driven creative and ad strategy.

I love working with brands, with a focus on social media, content strategy and ads, and I bring deep expertise across paid media (Meta, Google, TikTok) and performance analytics to help brands grow.

Services:

Creative strategy (concept development, scripting, testing frameworks)
Meta / Facebook ad management (ad building, copywriting, full-funnel campaign management & strategy)
Social Media Management (post creation, strategy, content calendars, post scheduling)
UGC & Influencer management (creator sourcing, briefing and delivery)
Content creation (Reels and short-form video)
Video editing (short-form, platform-optimised)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Account Manager / Meta Ads Specialist at Meta Ads / ANZ Ecommerce Brands (Agency)

April 1, 2024 - April 1, 2025

Managed 5–8 figure monthly Meta ad budgets across 30+ ANZ ecommerce brands (health, fitness, wellness, fashion, lifestyle). Scaled revenue from five-figure to eight-figure within 24 months. Led full-funnel Meta strategy from awareness to retention. Built creative testing frameworks and collaborated with creative teams to craft content that converts. Analyzed CPA, ROAS, CTR, CPR, and RPV across accounts and translated insights into action. Delivered CRO audits to improve landing page conversion and reduce bounce rates.

Account Manager at Initiative Media

January 1, 2023 - March 31, 2024

Managed 5–8 figure monthly Meta ad budgets across 3 ANZ ecommerce brands. Provided performance reporting, client communication, and cross-channel coordination to optimize paid media outcomes.

Digital Media Coordinator at Initiative Media

May 1, 2022 - December 31, 2022

On-site Sydney/Perth. Led media buying across TV, OOH, digital, and radio; managed eight-figure budgets; delivered performance reporting and insights to clients.

Investment Partnerships Executive at Initiative Media

February 1, 2022 - April 30, 2022

Led media buying across TV, OOH, digital, and radio for major ANZ clients including NRMA Insurance and Lottery West; managed eight-figure budgets; delivered performance reporting and insights to clients.

Investment Partnerships Associate at Initiative Media

March 1, 2021 - January 31, 2022

Developed and executed paid media strategies across traditional and digital channels for major ANZ clients including NRMA Insurance and Lottery West; managed eight-figure budgets; delivered performance reporting and insights.

Investment Partnerships Executive at Initiative Media

February 1, 2022 - April 30, 2022

Developed and executed paid media strategies across traditional and digital channels for major ANZ clients including NRMA Insurance and Lotterywest.