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I am a data-driven and insight-focused merchandising and category management professional with 6+ years of experience supporting omnichannel retail and eCommerce, including vendor-facing product strategy, SKU optimization, and cross-functional collaboration. Adept at translating complex data sets from multiple sources into actionable recommendations that drive category growth and customer satisfaction. My work includes collaborating closely with Amazon and national retail partners to build thoughtful, customer-centric assortments supported by performance analytics, promotional strategy, and lifecycle management.…I am a data-driven and insight-focused merchandising and category management professional with 6+ years of experience supporting omnichannel retail and eCommerce, including vendor-facing product strategy, SKU optimization, and cross-functional collaboration. Adept at translating complex data sets from multiple sources into actionable recommendations that drive category growth and customer satisfaction. My work includes collaborating closely with Amazon and national retail partners to build thoughtful, customer-centric assortments supported by performance analytics, promotional strategy, and lifecycle management.

Bailey Rainforth

Project Manager, Brand Strategist, Merchandiser, +1

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I am a data-driven and insight-focused merchandising and category management professional with 6+ years of experience supporting omnichannel retail and eCommerce, including vendor-facing product strategy, SKU optimization, and cross-functional collaboration. Adept at translating complex data sets from multiple sources into actionable recommendations that drive category growth and customer satisfaction. My work includes collaborating closely with Amazon and national retail partners to build thoughtful, customer-centric assortments supported by performance analytics, promotional strategy, and lifecycle management.…I am a data-driven and insight-focused merchandising and category management professional with 6+ years of experience supporting omnichannel retail and eCommerce, including vendor-facing product strategy, SKU optimization, and cross-functional collaboration. Adept at translating complex data sets from multiple sources into actionable recommendations that drive category growth and customer satisfaction. My work includes collaborating closely with Amazon and national retail partners to build thoughtful, customer-centric assortments supported by performance analytics, promotional strategy, and lifecycle management.

Available to hire

I am a data-driven and insight-focused merchandising and category management professional with 6+ years of experience supporting omnichannel retail and eCommerce, including vendor-facing product strategy, SKU optimization, and cross-functional collaboration.

Adept at translating complex data sets from multiple sources into actionable recommendations that drive category growth and customer satisfaction. My work includes collaborating closely with Amazon and national retail partners to build thoughtful, customer-centric assortments supported by performance analytics, promotional strategy, and lifecycle management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Merchant - Product Development at Hallmark Cards, Inc.

June 1, 2022 - June 1, 2025

Managed product life cycle and SKU forecasting across ~3,000 SKUs in core and seasonal categories for Amazon and mass retail channels. Partnered with cross-functional teams including Demand and Inventory, Space Planning, Creative Design, and Marketing ensuring alignment with assortment planning and product launches. Conducted pricing and costing reviews to support margin optimization and SKU-level profitability goals, implemented a 10% margin increase across specific lines to optimize category margins and mitigate unit sales declines. Analyzed category KPIs into assortment decisions and inventory levels, contributing to over $10M in annual cost savings through strategic SKU rationalization. Used internal dashboards (Excel, MicroStrategy, Tableau) to identify category white space, perform SKU rationalization, and support storytelling around assortment performance and future opportunities.

E-commerce Merchandiser at Staples Promotional Products

September 1, 2019 - June 1, 2022

Owned product catalog execution for client-branded eCommerce platforms, overseeing SKU setup, vendor coordination, PIM uploads, and seasonal launches. Uploaded and managed product data including sizing, decoration options, pricing, and POS specs using a PIM platform integrated with supplier ordering systems. Built and maintained vendor relationships through sample ordering, MOQs negotiations, and ongoing communications to support catalog freshness and compliance. Collaborated with cross-functional partners to support product lifecycle decisions, homepage features, and assortment localization across digital channels. Led competitive and trend analysis to identify assortment gaps, propose new product opportunities, and support road map decisions. Supported homepage merchandising, collection curation, and lifestyle campaign execution to enhance conversion and drive category performance.