Hi, I’m Bailey, a freelance social creative, content creator & social media manager specialising in travel, lifestyle and social first brand content. With 5+ years of experience across content creation, social media and SEO copywriting, I bring a dual perspective from both agency and creator work. I’ve worked across agency, brand and creator environments, giving me a strong understanding of how to balance creative ideas with brand objectives and platform performance. Before moving fully into social, I worked in SEO copywriting for global travel platforms, developing high-performing content for international audiences. That foundation in audience behaviour and storytelling now informs how I approach social combining creative execution with performance thinking. Most recently, I've been working at Coolr, creating social-first and reactive content for major brands including Skyscanner, HelloFresh, Deliveroo, Travelodge and Burger King. I led content creation on key accounts, delivering ideas designed to perform natively across platforms. Alongside this, I run a travel platform with over 70K engaged followers across TikTok and Instagram, reaching over 5M accounts organically per month. This allows me to stay closely connected to platform trends, audience behaviour and content that genuinely performs. I’ve partnered with global brands including First Choice, Skyscanner, Airalo, British Airways and HSBC, creating story-led campaigns that feel authentic while delivering against brand goals. What I offer: • Social-first content creation (organic & paid) • UGC and brand-led campaigns • Reactive and trend-led content • Creative direction for short-form video • Social strategy and content planning I combine creator instinct with agency experience to help brands show up online in a way that feels culturally relevant, engaging and commercially effective.…Hi, I’m Bailey, a freelance social creative, content creator & social media manager specialising in travel, lifestyle and social first brand content. With 5+ years of experience across content creation, social media and SEO copywriting, I bring a dual perspective from both agency and creator work. I’ve worked across agency, brand and creator environments, giving me a strong understanding of how to balance creative ideas with brand objectives and platform performance. Before moving fully into social, I worked in SEO copywriting for global travel platforms, developing high-performing content for international audiences. That foundation in audience behaviour and storytelling now informs how I approach social combining creative execution with performance thinking. Most recently, I've been working at Coolr, creating social-first and reactive content for major brands including Skyscanner, HelloFresh, Deliveroo, Travelodge and Burger King. I led content creation on key accounts, delivering ideas designed to perform natively across platforms. Alongside this, I run a travel platform with over 70K engaged followers across TikTok and Instagram, reaching over 5M accounts organically per month. This allows me to stay closely connected to platform trends, audience behaviour and content that genuinely performs. I’ve partnered with global brands including First Choice, Skyscanner, Airalo, British Airways and HSBC, creating story-led campaigns that feel authentic while delivering against brand goals. What I offer: • Social-first content creation (organic & paid) • UGC and brand-led campaigns • Reactive and trend-led content • Creative direction for short-form video • Social strategy and content planning I combine creator instinct with agency experience to help brands show up online in a way that feels culturally relevant, engaging and commercially effective.WWWW…