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I’m a design leader with 20+ years of experience shaping product design for SaaS, AI-driven platforms, enterprise systems, and mission-critical products. I work as a player–coach, blending hands-on craft with team leadership to define strategy, nurture talent, and deliver cohesive experiences across complex organizations. I’ve built scalable design systems from the ground up, steered large-scale revamps, and earned trust through research, data, and storytelling. I thrive where design must scale without sacrificing quality and where clear, empathetic collaboration with product, engineering, and business partners is essential.…I’m a design leader with 20+ years of experience shaping product design for SaaS, AI-driven platforms, enterprise systems, and mission-critical products. I work as a player–coach, blending hands-on craft with team leadership to define strategy, nurture talent, and deliver cohesive experiences across complex organizations. I’ve built scalable design systems from the ground up, steered large-scale revamps, and earned trust through research, data, and storytelling. I thrive where design must scale without sacrificing quality and where clear, empathetic collaboration with product, engineering, and business partners is essential.

BALAMURUGAN K.

Product Designer, UX Designer, UI Designer, +2

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I’m a design leader with 20+ years of experience shaping product design for SaaS, AI-driven platforms, enterprise systems, and mission-critical products. I work as a player–coach, blending hands-on craft with team leadership to define strategy, nurture talent, and deliver cohesive experiences across complex organizations. I’ve built scalable design systems from the ground up, steered large-scale revamps, and earned trust through research, data, and storytelling. I thrive where design must scale without sacrificing quality and where clear, empathetic collaboration with product, engineering, and business partners is essential.…I’m a design leader with 20+ years of experience shaping product design for SaaS, AI-driven platforms, enterprise systems, and mission-critical products. I work as a player–coach, blending hands-on craft with team leadership to define strategy, nurture talent, and deliver cohesive experiences across complex organizations. I’ve built scalable design systems from the ground up, steered large-scale revamps, and earned trust through research, data, and storytelling. I thrive where design must scale without sacrificing quality and where clear, empathetic collaboration with product, engineering, and business partners is essential.

Available to hire

I’m a design leader with 20+ years of experience shaping product design for SaaS, AI-driven platforms, enterprise systems, and mission-critical products. I work as a player–coach, blending hands-on craft with team leadership to define strategy, nurture talent, and deliver cohesive experiences across complex organizations.

I’ve built scalable design systems from the ground up, steered large-scale revamps, and earned trust through research, data, and storytelling. I thrive where design must scale without sacrificing quality and where clear, empathetic collaboration with product, engineering, and business partners is essential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Language

English

Fluent

Work Experience

Staff Product Designer at Rakuten India

April 1, 2023 - Present

Led and mentored a team of 5–7 designers, established design rituals, defined the UX vision for Rakuten SixthSense, and drove cross-platform cohesion while building the SixthSense Design System. Shaped roadmap, principles, and long-term platform strategy; delivered major redesigns improving navigation, task discovery, and workflow clarity, including internal HR platforms and tools.

Senior Lead UX Designer at Rakuten India

January 1, 2022 - April 1, 2023

Led UX across web applications and system modules, aligned roadmap with Product and Engineering leadership, and advanced accessibility-first patterns and scalable UI foundations within the SixthSense platform.

Lead UX Designer at Rakuten India

August 1, 2020 - January 1, 2022

Directed UX strategy and design execution for cross-functional teams, enhancing system-level cohesion and delivering clear design documentation and handoffs.

Lead Product Designer at Born Group

November 1, 2018 - July 1, 2020

Led UX for global B2B/B2C commerce platforms, built scalable design systems for multi-region launches, and collaborated with stakeholders across business, engineering, and design to deliver cohesive product experiences.

Independent Design Consultant

April 1, 2017 - October 1, 2018

Delivered UX for early-stage startups—MVPs, brand identity, design systems, prototypes. Supported founders on product strategy, positioning, and first-release roadmaps.

Independent Design Consultant at Independent Design Consultant

April 1, 2017 - October 1, 2018

Delivered UX for early-stage startups—MVPs, brand identity, design systems, and prototypes. Advised founders on product strategy, positioning, and first-release roadmaps.

Head of Design at Platify.co

January 1, 2017 - March 1, 2017

Set design vision and UI/UX foundation for a geo-aware commerce platform. Built reusable component frameworks enabling rapid product scaling and multi-market readiness.

Lead Designer at ThoughtWorks Technologies

November 1, 2012 - December 1, 2016

Led discovery and delivery engagements for enterprise, retail, and financial clients. Created global brand assets, design playbooks, and product design toolkits; partnered with cross-functional teams to deliver research-backed, scalable experiences.