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I’m Harvinder Bhogal, an interim and fractional eCommerce and digital marketing manager who helps businesses build real, measurable revenue systems—not just “run campaigns.” With 12+ years of hands-on experience (including eight years as COO of a UK retailer), I step in where marketing is missing or broken, fix the tracking and channel setup, and put processes in place so performance is monitored and the operation keeps running. I run Ballin Digital using AI as a multiplier: automated reporting, custom integrations and plugins, marketing workflow automation, and AI-assisted content and creative. I’m hands-on across WooCommerce, conversion rate optimisation, email/CRM retention (Klaviyo), SEO, and paid media (Google Ads and Meta), and I also focus heavily on training teams to adopt AI responsibly so outputs stay accurate and owned.…I’m Harvinder Bhogal, an interim and fractional eCommerce and digital marketing manager who helps businesses build real, measurable revenue systems—not just “run campaigns.” With 12+ years of hands-on experience (including eight years as COO of a UK retailer), I step in where marketing is missing or broken, fix the tracking and channel setup, and put processes in place so performance is monitored and the operation keeps running. I run Ballin Digital using AI as a multiplier: automated reporting, custom integrations and plugins, marketing workflow automation, and AI-assisted content and creative. I’m hands-on across WooCommerce, conversion rate optimisation, email/CRM retention (Klaviyo), SEO, and paid media (Google Ads and Meta), and I also focus heavily on training teams to adopt AI responsibly so outputs stay accurate and owned.

Harvinder Bhogal

Fractional CMO, Digital Marketer, Conversion Rate Optimization Expert, +2

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I’m Harvinder Bhogal, an interim and fractional eCommerce and digital marketing manager who helps businesses build real, measurable revenue systems—not just “run campaigns.” With 12+ years of hands-on experience (including eight years as COO of a UK retailer), I step in where marketing is missing or broken, fix the tracking and channel setup, and put processes in place so performance is monitored and the operation keeps running. I run Ballin Digital using AI as a multiplier: automated reporting, custom integrations and plugins, marketing workflow automation, and AI-assisted content and creative. I’m hands-on across WooCommerce, conversion rate optimisation, email/CRM retention (Klaviyo), SEO, and paid media (Google Ads and Meta), and I also focus heavily on training teams to adopt AI responsibly so outputs stay accurate and owned.…I’m Harvinder Bhogal, an interim and fractional eCommerce and digital marketing manager who helps businesses build real, measurable revenue systems—not just “run campaigns.” With 12+ years of hands-on experience (including eight years as COO of a UK retailer), I step in where marketing is missing or broken, fix the tracking and channel setup, and put processes in place so performance is monitored and the operation keeps running. I run Ballin Digital using AI as a multiplier: automated reporting, custom integrations and plugins, marketing workflow automation, and AI-assisted content and creative. I’m hands-on across WooCommerce, conversion rate optimisation, email/CRM retention (Klaviyo), SEO, and paid media (Google Ads and Meta), and I also focus heavily on training teams to adopt AI responsibly so outputs stay accurate and owned.

Available to hire

I’m Harvinder Bhogal, an interim and fractional eCommerce and digital marketing manager who helps businesses build real, measurable revenue systems—not just “run campaigns.” With 12+ years of hands-on experience (including eight years as COO of a UK retailer), I step in where marketing is missing or broken, fix the tracking and channel setup, and put processes in place so performance is monitored and the operation keeps running.

I run Ballin Digital using AI as a multiplier: automated reporting, custom integrations and plugins, marketing workflow automation, and AI-assisted content and creative. I’m hands-on across WooCommerce, conversion rate optimisation, email/CRM retention (Klaviyo), SEO, and paid media (Google Ads and Meta), and I also focus heavily on training teams to adopt AI responsibly so outputs stay accurate and owned.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder and eCommerce / Digital Marketing Consultant at Ballin Digital Limited

January 1, 2016 - Present

Builds and fixes online revenue channels for established product, wholesale and service businesses across the UK, Ireland and Europe. Runs the agency using AI-enabled automation, including multi-client performance reporting, WooCommerce ad attribution tied to orders, and custom WordPress plugins/integrations. Engagements typically include an audit, diagnosis, prioritisation, build, specialist management, measurement, and handover. Experience includes major improvements to store conversion fundamentals, paid media and SEO, email marketing and retention, and operational visibility (cash flow, stock and suppliers), with outcomes such as rapid revenue growth and multiple benchmarks improved.

Chief Operating Officer at Bathroom World UK Ltd (formerly Earlswood Court Ltd)

January 1, 2007 - December 31, 2015

Led an end-to-end transformation from trade counter to showroom, managing strategy and growth (range, displays and customer offer), marketing and sales (including customer service and payment plans), people management (recruitment, training, team leadership), buying and operations (merchandising, stock control, ordering, supplier relationships and logistics), and finance operations (bookkeeping, VAT, management accounts and reporting). Eight years managing the whole business, not just one function.

Operations Executive at EnergyHelpline

January 1, 2005 - December 31, 2007

Worked in operations within an energy price comparison service. Ensured supplier tariff and contract data accuracy so recommendations remained correct, and handled operational work behind the service to support switching recommendations.

Flooring Fitter and Business Owner

January 1, 2000 - December 31, 2005

Self-employed wood and laminate flooring business run alongside his degree. Won and quoted for work, advised customers, and recruited and trained fitters as demand grew.