Available to hire
I’m Barbara Bušić, a senior marketing leader and project manager with 15+ years of experience driving B2B and B2C growth. I specialize in demand generation, global campaigns, regional digital activations, and live events, always aligning marketing with commercial goals and optimizing spend to scale revenue.
My work spans SaaS, biotech, and marketing agencies, where I have built cross-functional teams, led ROI-driven programs, and supported sales enablement with strategic collateral. I’m available for immediate engagements and excited to drive growth through data-driven insights and collaborative leadership.
Experience Level
Language
Croatian
Fluent
English
Advanced
Italian
Beginner
Work Experience
Fractional Strategic Marketing Consultant | Project Manager | Brand Architect | B2B & B2C Growth Expert at Private company, Zagreb
March 1, 2025 - PresentDeveloped and implemented strategic marketing solutions for B2B and B2C markets, leveraging digital innovation and market intelligence to drive revenue growth; consulted on projects to enhance brand visibility across global markets.
Global Marketing Director at Ergomed Group (Ergomed CRO, PrimeVigilance, Adamas Consulting), Zagreb
March 1, 2025 - September 19, 2025Led global marketing strategy across three companies, managed multimillion-dollar budgets, and drove double-digit growth. Collaborated with EMEA sales to execute ABM campaigns, digital activations, and performance tracking; orchestrated cross-functional initiatives integrating PR, partner enablement, and rebranding to elevate visibility.
Marketing Portfolio Delivery Manager at Infobip Ltd., Zagreb
July 1, 2023 - September 19, 2025Developed and delivered global SaaS portfolio marketing strategies with a focus on EMEA. Oversaw budget allocation, collaborated on GTM initiatives and customer engagement; supported sales enablement with tailored collateral and stakeholder communication tools; championed marketing automation and data reporting frameworks for campaign measurement.
Global Marketing Project Manager at Infobip Ltd., Zagreb
July 1, 2022 - September 19, 2025Managed multiple regional/global marketing projects across global markets; led digital campaigns, events, and product positioning efforts; created SLAs and optimized project workflows for better time-to-market and customer alignment.
Senior Account Manager at Bruketa&Žinić&GREY Marketing Agency, Zagreb
November 1, 2019 - September 19, 2025Directed high-profile multichannel campaigns for A1 Telecom; focused on trade, retail, and media strategy; delivered KPI-focused marketing plans and ensured strategic alignment and impactful brand engagement.
Group Account Director / Account Manager / Media Planner at Unex Grupa / HAVAS Worldwide Zagreb - Marketing Agency, Zagreb
January 1, 2018 - September 19, 2025Led strategic account management for top B2C brands; managed marketing campaigns ensuring alignment with growth targets; oversaw media planning and integrated brand execution.
Fractional Strategic Marketing Consultant | Project Manager | Brand Architect | B2B & B2C Growth Expert at Private company
March 1, 2025 - PresentDeveloped and implemented strategic marketing solutions for B2B and B2C markets, leveraging digital innovation and market intelligence to drive revenue growth, and consulted on projects to enhance brand visibility across global markets.
Global Marketing Director at Ergomed Group (Ergomed CRO, PrimeVigilance, Adamas Consulting)
March 1, 2025 - September 19, 2025Led global marketing strategy across 3 companies, managing multimillion budgets and driving double-digit growth. Collaborated with EMEA sales to execute ABM campaigns, digital activations, and performance tracking. Orchestrated cross-functional initiatives integrating PR, partner enablement, and rebranding to elevate visibility. Defined KPIs, led ROI analysis, and aligned marketing with commercial and field operations.
Marketing Portfolio Delivery Manager at Infobip Ltd.
July 1, 2023 - September 19, 2025Developed and delivered global SaaS portfolio marketing strategies with a focus on EMEA. Oversaw budget allocation and collaborated on GTM initiatives and customer engagement. Supported sales enablement with tailored collateral and stakeholder communication tools. Championed marketing automation and data reporting frameworks for campaign measurement.
Global Marketing Project Manager at Infobip Ltd.
July 1, 2022 - September 19, 2025Managed multiple regional/global marketing projects across global markets. Led digital campaigns, events, and product positioning efforts tailored to the clients. Created SLAs and optimized project workflows for better time-to-market and customer alignment.
Senior Account Manager at Bruketa&Žinić&GREY Marketing Agency
November 1, 2019 - September 19, 2025Directed high-profile multichannel campaigns for A1 Telecom; focused on trade, retail, and media strategy.
Group Account Director / Account Manager / Media Planner at Unex Grupa / HAVAS Worldwide Zagreb - Marketing Agency
January 1, 2018 - September 19, 2025Led strategic account management for top B2C brands, ensuring marketing execution matches business growth targets. Managed marketing campaigns, ensuring strategic alignment and impactful brand engagement.
Fractional Strategic Marketing Consultant at Private company, Zagreb
March 1, 2025 - PresentDeveloped and implemented strategic marketing solutions for B2B and B2C markets, leveraging digital innovation and market intelligence to drive revenue growth, and consulted on projects to enhance brand visibility across global markets.
Global Marketing Director at Ergomed Group (Ergomed CRO, PrimeVigilance, Adamas Consulting), Zagreb
March 1, 2025 - September 19, 2025Led global marketing strategy across 3 companies, managing multimillion budgets and driving double-digit growth. Collaborated with EMEA sales to execute ABM campaigns, digital activations, and performance tracking. Orchestrated cross-functional initiatives integrating PR, partner enablement, and rebranding to elevate visibility. Defined KPIs, led ROI analysis, and aligned marketing with commercial and field operations.
Marketing Portfolio Delivery Manager at Infobip Ltd., Zagreb
July 1, 2023 - September 19, 2025Developed and delivered global SaaS portfolio marketing strategies with a focus on EMEA. Oversaw budget allocation and collaborated on GTM initiatives and customer engagement. Supported sales enablement with tailored collateral and stakeholder communication tools. Championed marketing automation and data reporting frameworks for campaign measurement.
Global Marketing Project Manager at Infobip Ltd., Zagreb
July 1, 2022 - September 19, 2025Managed multiple regional/global marketing projects across global markets. Led digital campaigns, events, and product positioning efforts tailored to the clients. Created SLAs and optimized project workflows for better time-to-market and customer alignment.
Senior Account Manager at Bruketa&Žinić&GREY Marketing Agency, Zagreb
November 1, 2019 - September 19, 2025Directed high-profile multichannel campaigns for A1 Telecom; focused on trade, retail, and media strategy.
Group Account Director / Account Manager / Media Planner at Unex Grupa / HAVAS Worldwide Zagreb - Marketing Agency, Zagreb
January 1, 2018 - September 19, 2025Led strategic account management for top B2C brands; ensured marketing execution aligns with growth targets. Managed marketing campaigns, ensuring strategic alignment and impactful brand engagement.
Education
BA Degree in Marketing at DOBA Faculty of applied business and social studies, Slovenia
October 1, 2017 - September 1, 2020Qualifications
Industry Experience
Software & Internet, Life Sciences, Healthcare, Professional Services, Media & Entertainment
Experience Level
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