BB

Barbara Bušić

Available to hire

I’m Barbara Bušić, a senior marketing leader and project manager with 15+ years of experience driving B2B and B2C growth.

About

I’m Barbara Bušić, a senior marketing leader and project manager with 15+ years of experience driving B2B and B2C growth. I specialize in demand generation, global campaigns, regional digital activations, and live events, always aligning marketing with commercial goals and optimizing spend to scale revenue.

My work spans SaaS, biotech, and marketing agencies, where I have built cross-functional teams, led ROI-driven programs, and supported sales enablement with strategic collateral. I’m available for immediate engagements and excited to drive growth through data-driven insights and collaborative leadership.

  • 8 years' experience
  • Joined September 2025

Languages

  • CroatianFluent
  • EnglishAdvanced
  • ItalianBeginner

Industry experience

  • Software & Internet
  • Life Sciences
  • Healthcare
  • Professional Services
  • Media & Entertainment

More experts in Zagreb, Croatia

Work experience· 18 roles

Global Marketing Director · Ergomed Group (Ergomed CRO, PrimeVigilance, Adamas Consulting), ZagrebMar 2025 – Sep 2025 · 7 mos

Led global marketing strategy across 3 companies, managing multimillion budgets and driving double-digit growth. Collaborated with EMEA sales to execute ABM campaigns, digital activations, and performance tracking. Orchestrated cross-functional initiatives integrating PR, partner enablement, and rebranding to elevate visibility. Defined KPIs, led ROI analysis, and aligned marketing with commercial and field operations.

Fractional Strategic Marketing Consultant · Private company, ZagrebMar 2025 – Present · 1 yr 9 mos

Developed and implemented strategic marketing solutions for B2B and B2C markets, leveraging digital innovation and market intelligence to drive revenue growth, and consulted on projects to enhance brand visibility across global markets.

Global Marketing Director · Ergomed Group (Ergomed CRO, PrimeVigilance, Adamas Consulting)Mar 2025 – Sep 2025 · 7 mos

Led global marketing strategy across 3 companies, managing multimillion budgets and driving double-digit growth. Collaborated with EMEA sales to execute ABM campaigns, digital activations, and performance tracking. Orchestrated cross-functional initiatives integrating PR, partner enablement, and rebranding to elevate visibility. Defined KPIs, led ROI analysis, and aligned marketing with commercial and field operations.

Fractional Strategic Marketing Consultant | Project Manager | Brand Architect | B2B & B2C Growth Expert · Private companyMar 2025 – Present · 1 yr 9 mos
Global Marketing Director · Ergomed Group (Ergomed CRO, PrimeVigilance, Adamas Consulting), ZagrebMar 2025 – Sep 2025 · 7 mos
Fractional Strategic Marketing Consultant | Project Manager | Brand Architect | B2B & B2C Growth Expert · Private company, ZagrebMar 2025 – Present · 1 yr 9 mos
Marketing Portfolio Delivery Manager · Infobip Ltd., ZagrebJul 2023 – Sep 2025 · 2 yrs 3 mos
Marketing Portfolio Delivery Manager · Infobip Ltd.Jul 2023 – Sep 2025 · 2 yrs 3 mos

Education

BA Degree in Marketing · DOBA Faculty of applied business and social studies, Slovenia2017 – 2020

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