Bárbara Faria
I’m a Digital Marketing & Content Strategist with nearly five years of experience building content strategies and editorial plans that help brands connect with the right audiences, strengthen positioning, and drive…
About
I’m a Digital Marketing & Content Strategist with nearly five years of experience building content strategies and editorial plans that help brands connect with the right audiences, strengthen positioning, and drive results. With a background in journalism, I combine storytelling, performance analysis, and audience insights to create communication initiatives aligned with business goals.
I also lead content and live coverage for corporate, educational, institutional, and cultural events—translating real-time moments into engaging multimedia content. I present strategy and performance reporting directly to clients and stakeholders, and I’m currently pursuing an MBA focused on Artificial Intelligence for Business to enhance AI-powered marketing workflows.
- 8 years' experience
- Joined July 2026
Skills· 16
Languages
- PortugueseFluent
- EnglishIntermediate
- GermanBeginner
Industry experience
- Education
- Media & Entertainment
- Professional Services
- Non-Profit Organization
More experts in Rio de Janeiro, Brazil
Work experience· 4 roles
Supported content strategy, editorial planning, and social media initiatives for multiple clients. Collaborated on the development of digital communication campaigns.
Led digital communication and content strategies for clients across education, corporate, and institutional sectors. Developed monthly editorial plans aligned with business objectives, brand positioning, and communication goals; presented content and performance reporting directly to clients and stakeholders. Coordinated real-time digital coverage of corporate forums, institutional events, and conferences, producing multimedia content under tight deadlines. Led live social media coverage of concerts, festivals, and cultural events, combining journalism, storytelling, and audience engagement. Created compelling copy and multimedia content for Instagram, LinkedIn, and other digital platforms; monitored campaign performance and translated data into actionable strategic insights while collaborating with multidisciplinary teams to ensure consistent brand communication.
Conducted interviews with artists and entertainment professionals, producing exclusive editorial content for digital audiences. Covered national and international concerts and festivals, interviewing artists and industry professionals. Created editorial content optimized for digital audiences.
Education
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