Barbara Jones Marketing Analyst

Managed marketing and communications initiatives across digital and offline channels, including digital communications, media relations, ESG initiatives, and corporate communications. Planned and executed multi-channel projects to maintain brand consistency and support the company’s institutional positioning and reputation. Monitored campaign performance and analyzed marketing metrics and KPIs to guide decisions. Planned, developed, and managed creative content for digital communications. Coordinated ESG activities and managed relationships with NGO partners. Planned, coordinated, and supported events and promotional activities. Managed relationships with suppliers and external service providers and collaborated with PR agency teams on influencer identification for press kits and event invitations.

Supported editorial production and digital content management, including content planning, creative team coordination, and publishing workflows. Hosted biweekly livestreams for the Mercado InVerso program. Coordinated the creative team and supported content development, while managing editorial workflows and tracking manuscripts through the publishing process. Ensured delivery by coordinating tasks across editorial and creative teams throughout project timelines.

Supported client relationships and delivery of marketing and communications projects from briefing development to project follow-up. Managed day-to-day communications with clients and coordinated projects, workflows, and work schedules. Developed creative briefs based on client requirements, monitored progress, and followed up to ensure deliverables were completed. Also supported prospecting and retention activities.