I am a skilled digital communications professional with expertise in managing online communities and driving engagement. Experienced in social media management, I craft compelling copy and maintain consistent brand voice across platforms. My strengths include creative ideation, strategic content planning, and audience growth. I bring a mix of analytical thinking and creativity to deliver impactful digital campaigns

Barbara Mlata

I am a skilled digital communications professional with expertise in managing online communities and driving engagement. Experienced in social media management, I craft compelling copy and maintain consistent brand voice across platforms. My strengths include creative ideation, strategic content planning, and audience growth. I bring a mix of analytical thinking and creativity to deliver impactful digital campaigns

Available to hire

I am a skilled digital communications professional with expertise in managing online communities and driving
engagement. Experienced in social media management, I craft compelling copy and maintain consistent brand voice
across platforms. My strengths include creative ideation, strategic content planning, and audience growth. I bring a
mix of analytical thinking and creativity to deliver impactful digital campaigns

See more

Language

English
Fluent
Swahili
Fluent

Work Experience

Digital Communication Manager at Attwood Marketing and Communication Agency
August 5, 2024 - December 23, 2025
Led the development and execution of 5 integrated communications strategies for NGOs and corporate clients, aligning messaging across websites, social media, email, and campaign materials. • Wrote, edited, and coordinated the production of 50+ pieces of written and visual content per month, ensuring consistent tone, brand alignment, and accessibility. • Managed 8 concurrent digital platforms, increasing audience engagement by 45% through targeted storytelling and audience-focused messaging. • Coordinated cross-functional communication projects, working closely with designers, videographers, and writers to deliver 6 branding and campaign initiatives on time and to specification. • Designed and implemented 4 strategic marketing and communications plans, using audience insights and performance data to refine content approaches. • Supported communications for 4 events, including drafting promotional materials, coordinating messaging, and enhancing audience engagement. • Founded the Gilrs in Marketing program and contributed to capacity building by facilitating 4 communications and digital storytelling training sessions for young women. • Maintained professional media relations with national and international outlets to strengthen client visibility and credibility.

Education

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Qualifications

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Industry Experience

Non-Profit Organization, Professional Services, Travel & Hospitality, Financial Services
    paper Lake Energies Tanzania

    Lake Energies struggled with inconsistent posting, poor graphics, and no brand identity, leading to low engagement. I audited their social media, created a content calendar, and designed high quality branded graphics. By posting consistently with a cohesive style, we improved brand recognition and audience engagement. The results: stronger visuals, professional presence, and content that attracted clients. Key takeaway: consistent, well-designed posts build trust and boost engagement.
    Skills and deliverables

    Social Media Strategy
    Content Creation
    Community Management
    Copywriting
    Analytics & Tracking Setup

    paper Tanzanite CEO Roundtable

    Tanzanite Network, an exclusive club for top CEOs, lacked brand awareness, identity, and membership despite hosting quality events. I developed a strong brand image, designed professional marketing materials, and built a consistent social media presence. By creating engaging content and strategic campaigns, I attracted new members, boosted event participation, and elevated the club’s reputation. Key takeaway—strong branding and visibility transform even elite networks into thriving communities.
    Skills and deliverables

    Social Media Management Analytics
    Community Management
    Brand Development
    Copywriting
    Content Creation
    Content Management

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