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I'm Bárbara Rodrigues, a multidisciplinary communications and brand marketing leader with over a decade of experience shaping go-to-market strategies for global sports and lifestyle brands. I excel at leading cross-functional teams and turning ideas into high-impact campaigns across social, email, web, and paid media. Known for blending creative storytelling with operational rigor, I foster collaboration, optimize ROI, and drive strong audience engagement and business growth. I’m fluent in English, French, Spanish, and Portuguese, and I’m passionate about crafting strategies that connect brands with people.…I'm Bárbara Rodrigues, a multidisciplinary communications and brand marketing leader with over a decade of experience shaping go-to-market strategies for global sports and lifestyle brands. I excel at leading cross-functional teams and turning ideas into high-impact campaigns across social, email, web, and paid media. Known for blending creative storytelling with operational rigor, I foster collaboration, optimize ROI, and drive strong audience engagement and business growth. I’m fluent in English, French, Spanish, and Portuguese, and I’m passionate about crafting strategies that connect brands with people.

Bárbara Rodrigues

Brand Strategist, Creative Director, Project Manager, +2

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I'm Bárbara Rodrigues, a multidisciplinary communications and brand marketing leader with over a decade of experience shaping go-to-market strategies for global sports and lifestyle brands. I excel at leading cross-functional teams and turning ideas into high-impact campaigns across social, email, web, and paid media. Known for blending creative storytelling with operational rigor, I foster collaboration, optimize ROI, and drive strong audience engagement and business growth. I’m fluent in English, French, Spanish, and Portuguese, and I’m passionate about crafting strategies that connect brands with people.…I'm Bárbara Rodrigues, a multidisciplinary communications and brand marketing leader with over a decade of experience shaping go-to-market strategies for global sports and lifestyle brands. I excel at leading cross-functional teams and turning ideas into high-impact campaigns across social, email, web, and paid media. Known for blending creative storytelling with operational rigor, I foster collaboration, optimize ROI, and drive strong audience engagement and business growth. I’m fluent in English, French, Spanish, and Portuguese, and I’m passionate about crafting strategies that connect brands with people.

Available to hire

I’m Bárbara Rodrigues, a multidisciplinary communications and brand marketing leader with over a decade of experience shaping go-to-market strategies for global sports and lifestyle brands. I excel at leading cross-functional teams and turning ideas into high-impact campaigns across social, email, web, and paid media.

Known for blending creative storytelling with operational rigor, I foster collaboration, optimize ROI, and drive strong audience engagement and business growth. I’m fluent in English, French, Spanish, and Portuguese, and I’m passionate about crafting strategies that connect brands with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

Portuguese

Fluent

Work Experience

Digital Marketing Communication & Performance Team Lead at Scott Sports

October 31, 2025 - Present

Provide strategic leadership to team, guiding priorities, deliverables, workload and professional development. Shape and oversee integrated editorial, content and copy strategies aligned with Go-To-Market objectives to strengthen global brand presence. Manage end-to-end delivery of 46+ campaigns annually across 4 sports disciplines, ensuring on-time, on-brand execution from first draft through go-live. Champion brand integrity, ensuring consistent, high-impact messaging and execution across all digital platforms. Drive strategic direction across social, email, web, and paid media channels to maximize reach, engagement, and conversion. Translate performance analytics into actionable insights and strategic recommendations to optimize ROI. Align paid, owned, and earned media initiatives with on-site experiences to enable seamless customer journeys. Oversee media testing and optimization frameworks to refine creative, messaging, and audience strategies. Partner with cross-functional and regional teams to ensure cohesive campaign execution and global alignment. Empower local marketing teams through strategic guidance and knowledge sharing on HQ activations and best practices globally.

Brand Content Activation Team Lead at SCOTT SPORTS HQ

October 1, 2023 - October 31, 2025

Provide strategic leadership to the team, guiding priorities, deliverables, and professional development. Shaped and oversaw editorial and content strategies aligned with GTM objectives; championed brand integrity, cross-channel content planning, and collaboration with regional teams.

Digital Marketing Specialist at BEEQ Bicycles

October 1, 2022 - October 1, 2022

Main mission to create strong product marketing strategies and campaigns for the global gravel bike segment, growing the brand's marketing presence, shaping go-to-market planning, and coordinating paid/owned media, CRM, and email initiatives across cross-functional teams.