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Driven by clarity, impact, and iteration, I design user experiences that solve real problems and scale with purpose. My approach combines systems thinking, strategic research, and hands-on design to create intuitive, high-performing products. With experience across CRO, design systems, and product optimization, I work closely with cross-functional teams to deliver solutions that are not just usable — but measurable, consistent, and user-centered.…Driven by clarity, impact, and iteration, I design user experiences that solve real problems and scale with purpose. My approach combines systems thinking, strategic research, and hands-on design to create intuitive, high-performing products. With experience across CRO, design systems, and product optimization, I work closely with cross-functional teams to deliver solutions that are not just usable — but measurable, consistent, and user-centered.

Barbara

UX Designer, UI Designer, Product Designer, +2

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Driven by clarity, impact, and iteration, I design user experiences that solve real problems and scale with purpose. My approach combines systems thinking, strategic research, and hands-on design to create intuitive, high-performing products. With experience across CRO, design systems, and product optimization, I work closely with cross-functional teams to deliver solutions that are not just usable — but measurable, consistent, and user-centered.…Driven by clarity, impact, and iteration, I design user experiences that solve real problems and scale with purpose. My approach combines systems thinking, strategic research, and hands-on design to create intuitive, high-performing products. With experience across CRO, design systems, and product optimization, I work closely with cross-functional teams to deliver solutions that are not just usable — but measurable, consistent, and user-centered.

Available to hire

Driven by clarity, impact, and iteration, I design user experiences that solve real problems and scale with purpose.
My approach combines systems thinking, strategic research, and hands-on design to create intuitive, high-performing products. With experience across CRO, design systems, and product optimization, I work closely with cross-functional teams to deliver solutions that are not just usable — but measurable, consistent, and user-centered.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Fluent

Work Experience

UX/UI Designer at Charles Tyrwhitt

July 1, 2024 - Present

Lead end-to-end UX/UI design for the CRO team, delivering high-impact projects including the PDP redesign and a multi-buy tracker, contributing to over £822K in projected revenue uplift. Created and implemented the company’s first design system, enabling 50+ tests in six months and improving speed and consistency across the team. Contributed to every CRO experiment to date, helping deliver over £7M in total projected revenue uplift.

UI Designer at WineFi

May 1, 2024 - June 30, 2024

Led the UI-focused redesign of WineFi's website, delivering a visually appealing, user-centric desktop and mobile site in 2 months. Collaborated with cross-functional teams to ensure design met business goals and user needs within a tight timeline. Implemented a cohesive design system, enhancing trust and brand consistency across the platform, specifically targeting the fine wine investment niche.