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I'm Barnaby, a highly skilled, outcome-driven UX/UI product designer with over 10 years of experience shaping brand identities and solving complex design challenges for multinational and SME clients. I thrive on turning business needs into simple, user-centered experiences, defending decisions with data and research, and building consensus around creative solutions that move metrics. I excel at translating detailed business requirements into coherent experiences and designs, developing scalable design systems, and delivering pixel-perfect interfaces that align with brand guidelines. I enjoy collaborating across teams, embracing mobile-first methodologies, and continuously learning new tools and trends to stay ahead in a fast-paced environment.…I'm Barnaby, a highly skilled, outcome-driven UX/UI product designer with over 10 years of experience shaping brand identities and solving complex design challenges for multinational and SME clients. I thrive on turning business needs into simple, user-centered experiences, defending decisions with data and research, and building consensus around creative solutions that move metrics. I excel at translating detailed business requirements into coherent experiences and designs, developing scalable design systems, and delivering pixel-perfect interfaces that align with brand guidelines. I enjoy collaborating across teams, embracing mobile-first methodologies, and continuously learning new tools and trends to stay ahead in a fast-paced environment.

Barnaby O’Connor

UX Designer, UI Designer, Product Designer, +3

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I'm Barnaby, a highly skilled, outcome-driven UX/UI product designer with over 10 years of experience shaping brand identities and solving complex design challenges for multinational and SME clients. I thrive on turning business needs into simple, user-centered experiences, defending decisions with data and research, and building consensus around creative solutions that move metrics. I excel at translating detailed business requirements into coherent experiences and designs, developing scalable design systems, and delivering pixel-perfect interfaces that align with brand guidelines. I enjoy collaborating across teams, embracing mobile-first methodologies, and continuously learning new tools and trends to stay ahead in a fast-paced environment.…I'm Barnaby, a highly skilled, outcome-driven UX/UI product designer with over 10 years of experience shaping brand identities and solving complex design challenges for multinational and SME clients. I thrive on turning business needs into simple, user-centered experiences, defending decisions with data and research, and building consensus around creative solutions that move metrics. I excel at translating detailed business requirements into coherent experiences and designs, developing scalable design systems, and delivering pixel-perfect interfaces that align with brand guidelines. I enjoy collaborating across teams, embracing mobile-first methodologies, and continuously learning new tools and trends to stay ahead in a fast-paced environment.

Available to hire

I’m Barnaby, a highly skilled, outcome-driven UX/UI product designer with over 10 years of experience shaping brand identities and solving complex design challenges for multinational and SME clients. I thrive on turning business needs into simple, user-centered experiences, defending decisions with data and research, and building consensus around creative solutions that move metrics.

I excel at translating detailed business requirements into coherent experiences and designs, developing scalable design systems, and delivering pixel-perfect interfaces that align with brand guidelines. I enjoy collaborating across teams, embracing mobile-first methodologies, and continuously learning new tools and trends to stay ahead in a fast-paced environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Lead Creative and SEM Manager at Bwana Makubwa

January 1, 2023 - Present

Working with several entrepreneurs and startup companies as a freelance lead creative and SEM manager on web, audiovisual, and marketing projects across the UK and Europe. Focused on highlighting what makes companies unique, building emotional journeys for customers, refining brand identity, guidelines, templates, and user journeys that adhere to best practices. Helped improve SEM and PR knowledge while benefiting companies from cross-platform design and user experience skill sets.

Designer / Strategist at Burdaforward Group

December 31, 2022 - August 4, 2025

Working on projects including Focus Online, Bunte, and Chip.

Designer at EQ Insight

December 31, 2019 - August 4, 2025

Worked on projects for Equiniti, Wells Fargo, Aston Martin.

Designer at Equiniti

December 31, 2017 - August 4, 2025

Worked on Self trade, Insight, Share view.

Designer at Creston Group

December 31, 2016 - August 4, 2025

Worked on Virtual Stock, Legal & General, Direct Line, Sainsburys, Liz Earle projects.

Designer at Barclays

December 31, 2014 - August 4, 2025

Worked on Barclays Wealth, Premier projects and services, also including Pingit and Cloud IT.

Designer at Pitney Bowes

December 31, 2013 - August 4, 2025

Worked on Pitney Bowes projects.

Designer at Ted Baker

December 31, 2012 - August 4, 2025

Worked on Ted Baker branding and design projects.

Designer at Razorfish

December 31, 2012 - August 4, 2025

Worked with AstraZeneca on digital design projects.

Designer at Serco

December 31, 2011 - August 4, 2025

Worked on BusinessLink, BT projects.

Designer at AKQA

December 31, 2011 - August 4, 2025

Worked on Nike campaigns and projects.

Designer at DSG International

December 31, 2011 - August 4, 2025

Worked on PC World, Currys, Dixons and The Link retail projects.

Designer at News International

December 31, 2010 - August 4, 2025

Worked on The Times, The Sun and News of the World projects.

Designer at Publicis

December 31, 2008 - August 4, 2025

Worked on Lloyds TSB projects.

Designer at Digitas London

December 31, 2007 - August 4, 2025

Worked on Lloyds Insurance.

Designer at Modem Media

December 31, 2007 - August 4, 2025

Worked on HP and Samsung projects.

Designer at Villastogo

December 31, 2007 - August 4, 2025

Worked on Fish4Homes, Fish4Cars and other Fish4 projects.

Designer at Scarlet Internet

December 31, 2004 - August 4, 2025

Worked on Old Monk and A New Home projects.

Designer at FMS

December 31, 1999 - August 4, 2025

Worked on Thorn, Sunseeker, Porsche, RYA projects.

Lead Product Designer at Lode

January 1, 2023 - October 31, 2025

Managed the entire UX/UI App redesign of an industry-leading Hi-Fi streaming provider in the custom-install market. Updated brand vision and style guides; built a global design system and cross-platform pattern library. Produced short-form video advertising campaigns for the Middle East market.

Lead Product Designer at BurdaForward Group

January 1, 2022 - January 1, 2022

Responsible for the UX/UI design of a multi-channel news and content delivery application. Established a multi-brand GDS design system and pattern library to align content delivery, brand managers, and development teams on a single tech platform.

Senior Product Designer at Equiniti

January 1, 2019 - January 1, 2019

Maximised customer satisfaction by developing, delivering and maintaining world-class online customer experiences that increase conversion, usage growth and service functionalities across servicing and public websites. Delivered a mobile-first GDS design system.

Senior UX/UI Designer at Barclays UK

January 1, 2014 - January 1, 2014

Full project lifecycle delivery of multiple digital banking propositions. Prototyping and user testing of future products, visual design, and user experience. Mobile-first design approach increased user retention across multiple retail and business banking propositions.