Available to hire
Hi, I’m Jessica Barnes—a social media and marketing specialist who blends authentic storytelling with data-driven campaigns. I thrive on turning ideas into measurable outcomes, from organic social growth to multi-channel campaigns for startups and established brands. I love building content that feels genuine and resonates with audiences while supporting real business goals.
I’m based in Las Vegas and collaborate with cross-functional teams to create compelling content calendars, launch events, and lead-generation funnels. My toolkit includes Canva, Figma, Hootsuite, and Sprout Social to scale brand visibility, boost engagement, and deliver high-quality results for 5+ clients at a time.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Director of Marketing & Public Relations at Best ATV Tours Las Vegas
December 31, 2021 - PresentDeveloped and executed comprehensive PR and marketing strategies to elevate brand visibility and reputation, establishing relationships with major outlets and launching viral initiatives such as the first-ever Haunted ATV Tour with over 3 million views. Led award-winning campaigns resulting in consecutive 'Best of Las Vegas' wins, employing paid ads, influencer partnerships, blogger collaborations, and local publication features. Organized recurring influencer events, created original content and advertisements, managed social media, responded to guest inquiries, and maximized online presence. Oversaw on-site marketing execution including partnership activations, signage, customer support, and email campaigns, enhancing efficiency through integration with third-party applications. Crafted organic social media content strategies maintaining brand voice, managed online reputations on Yelp and Google, and developed strategies for digital media. Executed brand activation events such as Red
Director of Marketing at Redemption Fitness
October 1, 2021 - March 1, 2022Designed and executed brand activation events to increase visibility and engagement, including multi-point entertainment events. Managed marketing campaigns to elevate brand presence and customer engagement within a fitness environment.
Tour Guide at Sunbuggy Fun Rentals
May 1, 2021 - October 1, 2021Conducted engaging guided tours ensuring guest safety and positive experiences. Inspected tour sites for potential hazards and coordinated necessary repairs to maintain safety standards.
Marketing Project Manager at MyDailyChoice
October 1, 2020 - February 1, 2021Planned and managed detailed marketing projects collaboratively with cross-functional teams, adapting strategies to evolving marketing needs and ensuring optimized project delivery. Developed content and coordinated social media management to build brand awareness and engagement.
Marketing & Sales Manager at Grand Canyon Resorts
January 1, 2020 - July 1, 2020Conducted project analysis, requirements gathering, and process documentation to ensure successful project completion. Managed workflows collaboratively with graphic designers using project management tools and regularly communicated status updates to stakeholders.
Social Media & Marketing Manager at Valley Bank of Nevada
April 1, 2018 - January 1, 2020Led social media strategy and marketing initiatives to increase brand awareness and customer engagement for a financial services institution. Managed content creation and social media presence.
Marketing & Social Media Coordinator at Downtown Project
June 1, 2017 - April 1, 2018Coordinated marketing and social media activities, produced collateral aligned with brand identity, and managed communication tools. Oversaw design teams and tools to streamline content production and distribution.
Project Manager at David Saxe Productions
August 1, 2016 - June 1, 2017Managed scheduling and staff coordination for theater productions including cast meetings, rehearsals, and training. Coordinated domestic and international travel logistics and managed comprehensive budgets for shows totaling $6.8 million, including negotiating vendor contracts and cost-saving initiatives.
Entertainment Company Manager at Norwegian Cruise Lines
October 1, 2014 - June 1, 2016Supervised over 70 entertainers across multiple renowned productions, coordinating schedules, safety training, and event management. Managed recruitment and auditions for key roles, led financial analyses, administered budgets, and implemented cost-saving measures, including a costume refurbishing service saving $65,000. Prepared agendas and managed extensive domestic and international travel logistics to support entertainment operations onboard cruise ships.
Entertainment Brand Partnerships Manager at Norwegian Cruise Lines
November 1, 2011 - October 1, 2014Reported to CEO as sole marketing staff, leading comprehensive marketing strategies including digital, social media, media buying, and communications for all products. Built social media presence from scratch and cultivated strategic sponsorships reducing costs while maintaining marketing visibility. Negotiated contracts, managed client-facing marketing activities, and enhanced brand partnerships.
Director of Marketing & Public Relations at Best ATV Tours Las Vegas
October 1, 2021 - PresentOpened the company with a partner, leading tours, maintaining ATVs, and coordinating guest pickups to ensure smooth and safe experiences. Coordinated marketing activations, signage, guest engagement, and email campaigns. Created and managed organic social media content, growing engagement through influencer collaborations and active audience interaction. Launched the first-ever Haunted ATV Tour, generating viral media coverage and boosting brand visibility. Built a strong digital presence using original content, paid advertising, and strategic partnerships, resulting in over 3 million views and streamlined lead capture with Leadpages.
Director of Marketing at Redemption Fitness
March 31, 2022 - July 29, 2025Brought marketing campaigns to life on-site through activations, signage, guest support, and email outreach to ensure alignment with the brand. Created organic content across social media channels, maintaining brand voice and audience engagement. Monitored and responded to reviews on Yelp and Google to improve presence and community connections. Integrated Leadpages with other tools to enhance lead capture and communication. Planned and launched events like Redemption After Dark to combine entertainment with interactive brand moments, boosting visibility and sign-ups.
Marketing Project Manager at MyDailyChoice
February 28, 2021 - July 29, 2025Developed and managed detailed project plans aligned with shifting marketing priorities and timelines. Collaborated with cross-functional teams to ensure marketing assets were accurate, compliant, properly translated, and distributed. Maintained and organized marketing databases with quality control. Managed project workflows using Asana, coordinating with graphic designers and team members. Tracked and reported marketing analytics to internal stakeholders regularly.
Marketing & Sales Manager at Grand Canyon Resorts
July 31, 2020 - July 29, 2025Negotiated contracts with vendors and managed relationships of medium complexity. Assisted senior management with evaluation and oversight of initiatives and business opportunities. Directed vendors for creative program collateral development and distribution. Managed logistics coordination for Kaskade Live Stream event at the Grand Canyon Skywalk, overseeing transportation, permits, housing, and vendor coordination.
Social Media & Marketing Manager at Valley Bank of Nevada
January 31, 2020 - July 29, 2025Worked directly with the CEO as sole marketing lead, developing and executing consumer and lending marketing strategies across all products. Managed social media, digital content, internal communications, and media buying to ensure consistent messaging. Built social media presence from ground up, using data insights to grow engagement on Facebook and Instagram. Established partnerships with organizations like UNLV, CSN, and Boy Scouts, negotiating contracts and maximizing visibility while reducing costs. Planned and executed events including vendor coordination, budgeting, and logistics.
Marketing & Social Media Coordinator at Downtown Project
April 30, 2018 - July 29, 2025Managed marketing projects for 35 properties in Downtown Las Vegas, creating flyers, digital ads, and merchandise aligned with brand identities. Led a team of five graphic designers for hiring, training, and creative direction. Streamlined collaboration through Basecamp and coordinated timely asset delivery to properties, media partners, and affiliates. Built and managed social media for three brands, growing audiences 20% in three months and led influencer collaborations. Spearheaded rebranding efforts for restaurants and a bar, including menu redesigns, digital promotions, on-site visuals, and grand opening events.
Project Manager at David Saxe Productions
June 30, 2017 - July 29, 2025Redesigned and optimized scheduling for 80+ theater staff across six locations, improving efficiency without overstaffing. Reduced salary expenses by 15% through strategic staff allocation and calendar management. Partnered with events team for smooth execution of varied shows including Meet and Greets, charity shows, corporate buyouts, and pop-up performances. Rolled out customer service training schedules and developed employee review and cross-training programs to enhance skill-building and guest experiences.
Entertainment Company Manager at Norwegian Cruise Lines
June 30, 2016 - July 29, 2025Supervised 70+ entertainers across major productions, managing diverse talent and overseeing schedules, rehearsals, and safety training. Coordinated all domestic and international travel logistics for touring casts on multiple ships. Organized high-profile events like Meet and Greets, Make-A-Wish experiences, VIP dinners, and shore-side performances to enhance guest engagement. Led onboarding, expense reporting, supply orders, performance reviews, and disciplinary actions for cast members.
Entertainment Brand Partnerships Manager at Norwegian Cruise Lines
October 31, 2014 - July 29, 2025Managed key partnerships with entertainment groups, coordinated smooth collaboration between shipboard and shore-side teams. Oversaw content compliance and conducted shipboard audits. Administered annual show budgets totaling $6.8 million, performing financial analyses, vendor negotiations, and cost-saving initiatives. Led recruitment and auditions for management and cast roles. Acted as primary liaison among entertainment departments, ship personnel, and corporate teams.
Director of Marketing & Public Relations at Best ATV Tours Las Vegas
October 1, 2021 - PresentOpened the company with one partner and took charge of leading tours, maintaining and repairing ATVs, and coordinating guest pickups to ensure smooth and safe experiences. Coordinated on-site marketing activations, signage, guest engagement, and email campaigns to deliver a seamless brand experience. Created and managed organic social media content, growing engagement through influencer collaborations and active audience interaction. Launched the first-ever Haunted ATV Tour, generating viral media coverage and boosting overall brand visibility. Built a strong digital presence using original content, paid advertising, and strategic partnerships, resulting in over 3 million views and streamlined lead capture with Leadpages.
Director of Marketing at Redemption Fitness
March 31, 2022 - July 29, 2025Helped bring marketing campaigns to life on-site through activations, signage, guest support, and email outreach, ensuring everything ran smoothly and aligned with the brand. Created and shared organic content across all social media channels, keeping the brand voice consistent and the audience engaged. Monitored and responded to reviews on platforms like Yelp and Google, using feedback to improve presence and community engagement. Integrated Leadpages with other tools to improve lead capture and communication with potential members. Planned and launched engaging events like Redemption After Dark, combining entertainment with interactive brand moments to boost visibility and sign-ups.
Marketing Project Manager at MyDailyChoice
February 28, 2021 - July 29, 2025Developed and managed detailed project plans, adapting to shifting marketing priorities and timelines. Collaborated with cross-functional teams to ensure marketing assets were accurate, compliant, translated, and properly distributed. Maintained and organized marketing databases ensuring data accuracy and quality control. Managed project workflows using Asana, coordinating with graphic designers and team members. Tracked and updated key marketing analytics, delivering clear reports and status updates to internal stakeholders.
Marketing & Sales Manager at Grand Canyon Resorts
July 31, 2020 - July 29, 2025Negotiated contracts with vendors and managed medium complexity relationships. Assisted senior management with evaluation and oversight of new initiatives and business opportunities. Directed vendors in developing and distributing creative program collateral. Managed logistics coordination for the Kaskade Live Stream event at the Grand Canyon Skywalk, overseeing transportation, permits, housing, and vendor coordination.
Social Media & Marketing Manager at Valley Bank of Nevada
January 31, 2020 - July 29, 2025Worked directly with the CEO as the sole marketing lead, developing and executing consumer and lending marketing strategies across all products. Managed social media, digital content, internal communications, and media buying for consistent messaging. Built the company's social media presence from scratch, using data insights to shape content and grow engagement on Facebook and Instagram. Established and maintained partnerships with organizations like UNLV, CSN, and Boy Scouts negotiating contracts for visibility and cost-saving. Planned and executed events from invitations to on-site logistics.
Marketing & Social Media Coordinator at Downtown Project
April 30, 2018 - July 29, 2025Managed marketing projects for 35 Downtown Las Vegas properties including flyers, digital ads, and merchandise ensuring brand alignment. Led a team of five graphic designers handling hiring, training, and daily creative direction. Streamlined collaboration and communication with Basecamp. Built and managed social media for three brands, growing audiences by 20% in three months alongside influencer collaborations. Led rebranding efforts for restaurants and bar with redesigns of menus, digital promotions, and on-site visuals plus planning successful grand openings.
Project Manager at David Saxe Productions
June 30, 2017 - July 29, 2025Redesigned and optimized scheduling for 80+ theater staff across six locations, improving efficiency without overstaffing. Reduced salary expenses by 15% through strategic staff allocation. Managed calendars and coordinated schedules for daily operations and special events. Partnered with events team to execute Meet and Greets, charity shows, corporate buyouts, and pop-up performances. Led rollout of customer service training schedules and implemented employee review and cross-training programs fostering feedback and skills development.
Entertainment Company Manager at Norwegian Cruise Lines
June 30, 2016 - July 29, 2025Supervised 70+ entertainers including comedians and Grammy-winning artists across major productions. Coordinated schedules for rehearsals, meetings, and safety trainings ensuring smooth operations. Managed domestic and international travel logistics for touring casts. Organized high-profile events such as Meet and Greets, VIP dinners, and shore-side performances enhancing guest engagement. Led onboarding, managed expense reporting, supply orders, and performance reviews for cast members.
Entertainment Brand Partnerships Manager at Norwegian Cruise Lines
October 31, 2014 - July 29, 2025Managed partnerships with entertainment groups like The Blue Man Group and The Second City ensuring smooth collaboration. Oversaw content compliance and conducted shipboard audits. Administered annual show budgets totaling $6.8 million including financial analysis and cost-saving initiatives. Led recruitment and audition processes for shipboard talent and served as primary liaison between entertainment, ship, and corporate teams fostering communication.
Director of Marketing & Public Relations at Best ATV Tours Las Vegas
October 1, 2021 - PresentOpened the company with a partner, leading tours, maintaining ATVs, and coordinating guest pickups for smooth and safe experiences. Managed on-site marketing activations, signage, guest engagement, and email campaigns to provide a consistent brand experience. Created and managed organic social media content, boosting engagement through influencer partnerships and audience interaction. Launched the first-ever Haunted ATV Tour, gaining viral media attention and increased brand visibility. Developed a strong digital presence with original content, paid ads, and partnerships, achieving over 3 million views and efficient lead capture.
Director of Marketing at Redemption Fitness
March 31, 2022 - July 29, 2025Executed on-site marketing campaigns involving activations, signage, guest support, and email outreach ensuring brand alignment and smooth operations. Created organic content across social media channels to maintain consistent brand voice and audience engagement. Monitored and responded to reviews on Yelp and Google to improve presence and community connection. Integrated Leadpages with other tools to enhance lead capture and communication. Planned and launched events like Redemption After Dark to combine entertainment and interactive brand experiences, boosting visibility and memberships.
Marketing Project Manager at MyDailyChoice
February 28, 2021 - July 29, 2025Developed and managed detailed project plans while adapting to changing marketing priorities. Collaborated with cross-functional teams to ensure marketing assets were accurate, compliant, translated, and distributed properly. Maintained marketing databases ensuring data integrity and quality control. Managed workflows with tools like Asana, coordinating with designers and team members to keep projects on track. Tracked marketing analytics and regularly reported status updates to stakeholders.
Marketing & Sales Manager at Grand Canyon Resorts
July 31, 2020 - July 29, 2025Negotiated and managed vendor contracts and relationships of medium complexity. Assisted senior management in evaluating new initiatives and business opportunities. Directed vendors on creative program collateral development and distribution. Managed logistics coordination for the Kaskade Live Stream event, overseeing transportation, permits, housing, and vendor relations.
Social Media & Marketing Manager at Valley Bank of Nevada
January 31, 2020 - July 29, 2025Worked closely with the CEO as the sole marketing lead, developing consumer and lending marketing strategies across products. Managed social media, digital content, internal communications, and media buying to ensure consistent messaging. Built the company’s social media presence from scratch, using data insights to grow engagement. Established partnerships with local organizations, negotiating contracts to maximize visibility and reduce costs. Planned and executed events including invites, vendor coordination, catering, décor, budgeting, and logistics.
Marketing & Social Media Coordinator at Downtown Project
April 30, 2018 - July 29, 2025Managed marketing projects for 35 properties, producing flyers, digital ads, and merchandise to align with brand identities. Led a team of five graphic designers in hiring, training, and creative direction. Streamlined collaboration with Basecamp, ensuring timely delivery of marketing assets. Built and managed social media for three brands resulting in 20% audience growth in three months. Led influencer collaborations and spearheaded rebranding efforts including menu redesigns, digital promotions, and event planning.
Project Manager at David Saxe Productions
June 30, 2017 - July 29, 2025Redesigned scheduling for over 80 theater staff improving efficiency and reducing salary expenses by 15%. Coordinated calendars and schedules for daily operations and special events. Collaborated with meetings and events teams for various performances and shows. Implemented customer service training and an employee review and cross-training program, enhancing skill development and guest experience consistency.
Entertainment Company Manager at Norwegian Cruise Lines
June 30, 2016 - July 29, 2025Supervised 70+ entertainers across major productions, managing diverse talent and coordinating complex schedules for rehearsals and trainings. Handled domestic and international travel logistics for touring casts. Organized high-profile events to enhance guest entertainment onboard. Managed onboarding, expenses, supply orders, and conducted performance reviews and disciplinary actions.
Entertainment Brand Partnerships Manager at Norwegian Cruise Lines
October 31, 2014 - July 29, 2025Managed partnerships with entertainment groups ensuring smooth operations between shipboard and shore teams. Reviewed and approved content for compliance, performed shipboard audits. Administered a $6.8 million show budget, leading to significant cost savings. Led recruitment and auditions ensuring quality talent acquisition and onboarding. Acted as liaison improving communication between departments and corporate teams.
Director of Marketing & Public Relations at Best ATV Tours
October 1, 2021 - PresentOpened the company with one partner and took charge of leading tours, maintaining and repairing ATVs, and coordinating guest pickups; Coordinated on-site marketing activations, signage, guest engagement, and email campaigns to deliver a seamless brand experience; Created and managed organic social media content, growing engagement through influencer collaborations and audience interaction; Launched the Haunted ATV Tour, generating viral media coverage and boosting brand visibility; Built a strong digital presence using original content, paid advertising, and strategic partnerships, resulting in over 3 million views and streamlined lead capture with Lead Pages
Marketing Project Manager at MyDaily Choice
October 1, 2020 - February 1, 2021Skilled in developing and managing detailed project plans— both big-picture and day-to-day— while adapting to shifting marketing priorities and timelines; Collaborated with cross-functional teams to ensure marketing assets are accurate, translated, and distributed; Maintained marketing data bases with careful data imports and clean records; Managed project workflows using tools like Asana with graphics designers and team members to keep tasks moving smoothly; Tracked and updated key marketing analytics and produced clear reports for internal stakeholders.
Entertainment Brand Partnership Manager at Norwegian Cruise Lines
November 1, 2011 - October 1, 2014Built and managed partnerships with entertainment groups and shore-side teams; coordinated complex schedules, rehearsals, safety trainings, and travel logistics to ensure smooth operations for on-ship and port performances; Facilitated contract negotiations and vendor coordination; Orchestrated cross-department collaboration to maximize brand exposure.
Social Media & Marketing Manager at Downtown Project
April 1, 2018 - January 1, 2020Led the company’s marketing as the sole lead, developing consumer and product marketing strategies; Managed social media, digital content, internal communications, and media buying; Built the company’s social media presence and partnerships with organizations like UNLV, CSN, Boy Scouts; Planned and executed events from start to finish including invites, vendor coordination, budgeting, and on-site logistics.
Marketing Project Manager at My Daily Choice
October 2, 2020 - February 2, 2021Skilled in developing and managing detailed project plans— both big-picture and day-to-day — while adapting to shifting marketing priorities and timelines. Collaborated closely with cross-functional teams to ensure marketing assets are accurate, compliant with local regulations, properly translated, and distributed across the right channels. Maintained and organized marketing databases with care, ensuring accurate data imports, clean records, and consistent quality control. Managed project workflows using tools like Asana, coordinating with graphic designers and team members to keep tasks moving smoothly. Tracked and updated key marketing analytics, regularly delivering clear reports and status updates to internal stakeholders.
Director of Marketing & Social Media at Best ATV Tours
October 1, 2021 - PresentDirected marketing and social media campaigns to grow brand visibility from startup to 2M+ views via organic social media. Oversaw content calendars for 5 clients and created short-form videos and copy boosting engagement by 25%. Designed 5+ marketing campaigns and event signage; launched Haunted ATV Tour campaign reaching 500K people, increasing bookings by 30% and earning coverage in 3 major publications. Created lead-generation pages that improved lead capture by 30% and streamlined follow-up processes.
Marketing & Social Media Manager at Valley Bank of Nevada
April 1, 2019 - January 1, 2020Established the bank's social media presence from 0 to 5 platforms, increasing engagement by 150% within 6 months. Led digital marketing campaigns that boosted social media engagement by 25% through targeted content and effective media buys. Negotiated 5 vendor partnerships, cutting marketing costs by $20,000 annually.
Social Media & Marketing Manager at Valley Bank of Nevada
March 31, 2019 - December 31, 2019Established the bank's social media presence from 0 to 5 platforms, increasing engagement by 150% within 6 months. Led digital marketing campaigns that boosted social media engagement by 25% through targeted content and effective media buys. Negotiated 5 vendor partnerships, cutting marketing costs by $20,000 annually.
Marketing & Social Media Manager at Grand Canyon Resorts
January 1, 2020 - July 1, 2020Negotiated contracts with vendors for 5 projects, producing promotional materials that reached 10,000+ targeted customers. Coordinated logistics for 3 major events, including a Kazkade live stream that attracted over 5,000 viewers. Coordinated vendor partnerships and permits for 10+ tourism initiatives.
Education
Bachelor of Science at James Madison University
January 1, 2005 - December 31, 2009Bachelor of Science at James Madison University
January 1, 2007 - December 31, 2011Bachelor of Science at James Madison University
January 1, 2007 - December 31, 2011Bachelor of Science at James Madison University
January 1, 2007 - December 31, 2011Bachelor of Science in Kinesiology (Sports Marketing & Management) at James Madison University
January 11, 2030 - December 22, 2025Bachelor of Science at James Madison University
January 11, 2030 - December 22, 2025Bachelor of Science in Kinesiology with a focus in Sports Marketing and Management at James Madison University
January 11, 2030 - February 16, 2026Bachelor of Science in Kinesiology (Sports Marketing & Management) at James Madison University
January 11, 2030 - February 23, 2026Bachelor of Science at James Madison University
January 11, 2030 - March 4, 2026Bachelor of Science in Kinesiology with a focus in Sports Marketing and Management at James Madison University
January 11, 2030 - April 8, 2026Bachelor of Science in Kinesiology at James Madison University
January 11, 2030 - April 13, 2026Bachelor of Science in Kinesiology with a focus in Sports Marketing and Management at James Madison University
January 11, 2030 - April 28, 2026Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Financial Services, Retail, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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