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I'm Barry Gunnels, a director-level digital strategy and web operations leader with 15+ years driving content strategy, UX optimization, SEO performance, and multi-location web operations for automotive and agricultural dealership clients nationwide. I lead cross-functional teams to improve Core Web Vitals and deliver high-converting, user-first website experiences, while aligning digital programs with business goals. I'm known for transforming underperforming sites, strengthening local SEO visibility, and producing scalable bilingual content systems that elevate brand presence and measurable results.…I'm Barry Gunnels, a director-level digital strategy and web operations leader with 15+ years driving content strategy, UX optimization, SEO performance, and multi-location web operations for automotive and agricultural dealership clients nationwide. I lead cross-functional teams to improve Core Web Vitals and deliver high-converting, user-first website experiences, while aligning digital programs with business goals. I'm known for transforming underperforming sites, strengthening local SEO visibility, and producing scalable bilingual content systems that elevate brand presence and measurable results.

Barry Gunnels

Content Strategist, UX Designer, Web Designer, +2

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I'm Barry Gunnels, a director-level digital strategy and web operations leader with 15+ years driving content strategy, UX optimization, SEO performance, and multi-location web operations for automotive and agricultural dealership clients nationwide. I lead cross-functional teams to improve Core Web Vitals and deliver high-converting, user-first website experiences, while aligning digital programs with business goals. I'm known for transforming underperforming sites, strengthening local SEO visibility, and producing scalable bilingual content systems that elevate brand presence and measurable results.…I'm Barry Gunnels, a director-level digital strategy and web operations leader with 15+ years driving content strategy, UX optimization, SEO performance, and multi-location web operations for automotive and agricultural dealership clients nationwide. I lead cross-functional teams to improve Core Web Vitals and deliver high-converting, user-first website experiences, while aligning digital programs with business goals. I'm known for transforming underperforming sites, strengthening local SEO visibility, and producing scalable bilingual content systems that elevate brand presence and measurable results.

Available to hire

I’m Barry Gunnels, a director-level digital strategy and web operations leader with 15+ years driving content strategy, UX optimization, SEO performance, and multi-location web operations for automotive and agricultural dealership clients nationwide. I lead cross-functional teams to improve Core Web Vitals and deliver high-converting, user-first website experiences, while aligning digital programs with business goals.
I’m known for transforming underperforming sites, strengthening local SEO visibility, and producing scalable bilingual content systems that elevate brand presence and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Director of Digital Experience at SurgeMetrix

January 1, 2019 - Present

Lead digital strategy, web operations, content programs, and performance optimization for 50+ automotive and agricultural dealership clients across multiple states. Own the full website lifecycle—from discovery and content planning through UX, design, development, QA, launch, and ongoing optimization. Develop and execute content strategy, UX-aligned page structures, and mobile-first design patterns that increase engagement and conversions. Oversee multi-location Google Business Profile programs, increasing rankings, visibility, and inbound leads. Manage Google Ads (Search & Performance Max) with keyword strategy, creative, and conversion tracking. Produce SEO-optimized bilingual content across websites, blogs, and 50+ social/GBP profiles using SocialPilot and AI-enabled workflows. Run technical audits via Lighthouse, PageSpeed Insights, and SEMrush; deliver improvements that raise Core Web Vitals and organic performance by up to 45%. Improve UX through accessibility fixes, responsive

Senior Roles in Web Operations, Content, Design, QA & Project Management at Dominion Enterprises – Automotive Division

January 1, 2006 - December 31, 2019

Progressed from Project Manager to Front-End Developer to Design Team Lead, overseeing strategy, QA, and Tier-3 support for 300+ dealership websites. Directed design, UX, QA, content updates, and Tier-3 support operations; maintained 99.9% uptime across enterprise web platforms. Served as strategic advisor and relationship manager for dealership clients, ensuring alignment between digital strategy and business goals. Led discovery, requirements gathering, content planning, wireframing, and scoping for new sites and redesigns. Managed domestic/offshore development and QA teams; reduced defects by 30% by improving processes, documentation, and mentoring. Delivered responsive, high-performing websites using HTML5, CSS3, and JavaScript/jQuery. Provided advanced SEO troubleshooting and complex issue resolution within strict SLAs.