Available to hire
Hi, I’m Barry Weston, an innovative marketing professional passionate about turning bright ideas into impactful campaigns that deliver measurable results. With extensive experience in email marketing, social media strategy, and content creation, I love crafting engaging short-form videos, blogs, and social copy that truly captivates audiences. I’ve had the pleasure of working in both B2B and B2C marketing spaces, leveraging SEO and managing various digital platforms to drive growth and success.
I enjoy collaborating with teams to launch new products and build strong online communities. Whether it’s managing a social media calendar or optimizing blog content, I bring creativity and strategic thinking to every project. I’m always excited to connect and explore new opportunities to create meaningful marketing experiences.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Coordinator at Plugable Technologies
April 1, 2023 - PresentDevelop and execute targeted email campaigns to build and nurture an engaged community. Curate and create engaging content for distribution across social media platforms. Ideate, script, produce, and edit short-form videos for TikTok, Reels, and YouTube Shorts, driving audience engagement. Manage and maintain a scalable, well-organized social media content calendar. Write, edit, and optimize blog posts for SEO, maximizing reach and driving organic traffic. Lead the marketing team’s new product launch process.
Owner-Blogger at GadgetSyrup
December 31, 2023 - July 10, 2025Wrote and published engaging content, including in-depth consumer product reviews, opinion editorials, and how-to guides tailored to site visitors. Built and maintained strong relationships with product manufacturers, retailers, marketers, and PR professionals to support content creation and promotion. Developed and implemented a strategic social media plan to increase brand awareness and drive site traffic. Managed site administration, including SEO optimization, to ensure a seamless user experience and maximize visibility.
Marketing Communications Specialist at StarTech.com
January 31, 2023 - July 10, 2025Crafted and published press releases and blog posts highlighting StarTech.com’s B2B initiatives and industry leadership. Planned and executed a comprehensive social media calendar using tools like Sprout Social and Asana, promoting products to both B2B and B2C segments. Ghostwrote tech and IT Pro thought leadership articles for third-party media platforms to position StarTech.com as a trusted industry voice. Managed media review samples, coordinated PR efforts with NextPR, and provided first-line support for social media and YouTube customer inquiries.
Amazon Information Specialist at StarTech.com
September 1, 2021 - July 10, 2025Managed weekly listing and maintenance of IT Pro-focused connectivity accessories across Amazon marketplaces. Developed workflows using Microsoft Office SharePoint and Asana to streamline product listing management. Monitored and maintained detailed reports on product listing health and performance to ensure optimal visibility and accuracy.
Marketing Operations Manager at KGK Science
November 1, 2020 - July 10, 2025Oversaw daily operations for marketing and recruitment of clinical trial applicants. Streamlined business workflows to enhance data collection speed and accuracy. Reduced evaluation time and cost through improved data collection and storage systems. Hired, trained, and managed recruitment specialists to meet recruitment targets.
Product Information and Marketing Project Specialist at StarTech.com
May 31, 2020 - July 10, 2025Streamlined workflows for Product Information and Creation teams with project management tools. Led adoption of Asana for collaboration and efficiency. Implemented SharePoint Online for file storage and management. Supported product information creation, syndication, graphic design including website product updates and packaging artwork.
Continuous Improvement Specialist at StarTech.com
October 1, 2018 - July 10, 2025Designed and maintained advanced reporting and performance metrics for contact center and product quality. Delivered insights to drive improvements. Ghostwrote product and technology blogs for IT Professionals, establishing thought leadership. Advised on tech inquiries via social media ensuring accurate responses.
Supervisor, Technical Advisory Team at StarTech.com
April 1, 2014 - July 10, 2025Ensured delivery of exceptional technical support and customer care. Coached advisors on handling technical requests via phone, email, and chat. Developed and maintained KPI reporting to drive corrective actions. Oversaw daily operations of support team performance reporting.
Technical Advisor at StarTech.com
May 1, 2012 - July 10, 2025Provided inbound/outbound pre-sales and technical support to IT professionals, resellers, distributors, and end users. Created and maintained product/support documentation to enhance customer experience and team efficiency. Designed product testing program to streamline training for Support Advisors, reducing onboarding time and costs.
Digital Marketing Coordinator at Plugable Technologies
April 1, 2023 - PresentDevelops and executes targeted email campaigns to nurture an engaged community; curates and creates engaging content for social media; ideates, scripts, produces, and edits short-form videos for TikTok, Reels, and YouTube Shorts; manages a scalable social media content calendar; writes, edits, and optimizes blog posts for SEO; and leads the marketing team’s new product launch process.
Owner-Blogger at GadgetSyrup
December 31, 2023 - July 10, 2025Wrote and published engaging content including consumer product reviews, opinion editorials, and how-to guides; built strong relationships with manufacturers, retailers, marketers, and PR professionals; developed and implemented a strategic social media plan to boost brand awareness and increase site traffic; managed site SEO and overall administration to optimize user experience and visibility.
Marketing Communications Specialist at StarTech.com
January 31, 2023 - July 10, 2025Crafted and published press releases and blog posts emphasizing B2B initiatives and industry leadership; planned and executed social media calendars using Sprout Social and Asana for both B2B and B2C audiences; ghostwrote tech and IT Pro thought leadership articles for third-party media distribution; managed media review sample orders; coordinated public relations with NextPR; and provided first-line customer support across social media and YouTube channels.
Amazon Information Specialist at StarTech.com
September 1, 2021 - July 10, 2025Managed weekly product listing and maintenance on Amazon marketplaces for IT Pro-focused connectivity accessories; developed workflows using Microsoft Office SharePoint and Asana to streamline listings; monitored Amazon listing health and performance to maximize visibility and accuracy.
Marketing Operations Manager at KGK Science
November 1, 2020 - July 10, 2025Oversaw daily marketing and recruitment operations for clinical trial applicants; streamlined data collection workflows to enhance efficiency; reduced time and costs for candidate eligibility evaluations; hired, trained, and managed clinical trial recruitment specialists to meet targets.
Product Information and Marketing Project Specialist at StarTech.com
May 31, 2020 - July 10, 2025Enhanced workflows and operations for Product Information and Creation teams by implementing project management tools and methodologies; led teams’ adoption of Asana for improved collaboration; implemented SharePoint Online integration for file management; supported product information creation, website product page updates, and packaging artwork.
Continuous Improvement Specialist at StarTech.com
October 1, 2018 - July 10, 2025Designed and maintained advanced reporting and performance metrics for contact center operations and product quality; provided insights driving product quality improvements; ghostwrote technology-focused blogs for IT professionals; advised marketing on tech inquiries from social media.
Supervisor, Technical Advisory Team at StarTech.com
April 1, 2014 - July 10, 2025Ensured high-quality technical support and customer care; coached and guided technical support advisors; developed and maintained KPI reporting; managed daily support team operations to optimize service delivery.
Technical Advisor at StarTech.com
May 1, 2012 - July 10, 2025Provided pre-sales and technical support to IT professionals, resellers, distributors, and end users; helped create and maintain product and support knowledge base; designed product testing program reducing training time and costs.
Education
Diploma at Fanshawe College
January 1, 2009 - December 31, 2010Bachelor's Degree at Western University
January 1, 2003 - December 31, 2007Computer Systems Technology at Fanshawe College
January 1, 2009 - December 31, 2010Political Science at Western University
January 1, 2003 - December 31, 2007Qualifications
Industry Experience
Computers & Electronics, Consumer Goods, Retail, Software & Internet, Media & Entertainment, Life Sciences, Wholesale & Distribution
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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