I am a director and a visual storyteller with over 10 years of experience across narrative storytelling, commercial production, and AI-enhanced media. Known for my precision execution and a proactive, solutions-oriented mindset, I bring a bold, experimental approach to video production with cinematic sensibility. In recent years, I have specialized in emerging AI tools to create striking visuals for digital platforms, social media, and branded campaigns. I have worked with major brands like BMW, Coca-Cola, ALDI, Nokia and led creative direction for campaigns including Samsung and Yettel. Alongside my directing roles, I have expanded my expertise in AI video and audio production, AI voice synthesis, and sound design using state-of-the-art tools such as Midjourney, Runway ML, Suno, and ElevenLabs.

Árpád Barta

I am a director and a visual storyteller with over 10 years of experience across narrative storytelling, commercial production, and AI-enhanced media. Known for my precision execution and a proactive, solutions-oriented mindset, I bring a bold, experimental approach to video production with cinematic sensibility. In recent years, I have specialized in emerging AI tools to create striking visuals for digital platforms, social media, and branded campaigns. I have worked with major brands like BMW, Coca-Cola, ALDI, Nokia and led creative direction for campaigns including Samsung and Yettel. Alongside my directing roles, I have expanded my expertise in AI video and audio production, AI voice synthesis, and sound design using state-of-the-art tools such as Midjourney, Runway ML, Suno, and ElevenLabs.

Available to hire

I am a director and a visual storyteller with over 10 years of experience across narrative storytelling, commercial production, and AI-enhanced media. Known for my precision execution and a proactive, solutions-oriented mindset, I bring a bold, experimental approach to video production with cinematic sensibility. In recent years, I have specialized in emerging AI tools to create striking visuals for digital platforms, social media, and branded campaigns.

I have worked with major brands like BMW, Coca-Cola, ALDI, Nokia and led creative direction for campaigns including Samsung and Yettel. Alongside my directing roles, I have expanded my expertise in AI video and audio production, AI voice synthesis, and sound design using state-of-the-art tools such as Midjourney, Runway ML, Suno, and ElevenLabs.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Advanced
French
Intermediate
Hungarian
Fluent

Work Experience

Casting Director at Montefiori, Citroen e-C3, Coca-Cola TVCs
January 1, 2024 - July 14, 2025
Managed casting activities for various TV commercials ensuring selection of suitable talent for successful campaigns.
Director at MTM image films / NTK / The Desk Kft.
December 31, 2023 - July 14, 2025
Directed image films, overseeing the creative vision and production process.
Assistant Director at McDonalds, OTP, Telenor, Nokia, BMW, Taco Bell, ALDI TVCs
December 31, 2022 - July 14, 2025
Supported the directing team in organizing and managing shoots for numerous TV commercials.
Writer at Podpad
December 31, 2022 - July 14, 2025
Wrote content for podcast episodes, contributing to engaging storytelling and script development.
Director at Ericsson / Progressive
December 31, 2020 - July 14, 2025
Directed short films for corporate innovation events, delivering impactful audiovisual presentations.
Assistant Director at Látókép-Production
December 31, 2020 - July 14, 2025
Assisted in directing the feature film "Békeidő (Treasure City)", helping manage shoot schedules and crew coordination.
Assistant Director at Film Street
December 31, 2020 - July 14, 2025
Supported direction for the feature film "Zárójelentés (Final report)", handling various production tasks.
Assistant Director at RTL Klub
December 31, 2017 - July 14, 2025
Worked as assistant director on the TV series "Oltári csajok", helping to manage on-set operations.
Extras’ Casting Director at Proton Cinema
December 31, 2017 - July 14, 2025
Handled casting of extras for the feature film "Jupiter's Moon", selecting appropriate talent to enhance the production.
Assistant Director at ZDF / Proton Cinema
December 31, 2015 - July 14, 2025
Served as assistant director on TV series 'Sketch History', ensuring smooth filming operations.
Production Assistant at Proton Cinema
December 31, 2014 - July 14, 2025
Assisted in production tasks for the feature film "Fehér Isten (White God)", supporting overall production workflow.
Casting Director at TV2
December 31, 2013 - July 14, 2025
Led casting for TV series "Családi titkok, Magánnyomozók", managing talent search and selection.
DOP, Editor at MTVA
December 31, 2012 - July 14, 2025
Director of Photography and editor for a music video production, overseeing visual quality and editing.
Unit Manager at SZFE / Proton Cinema
December 31, 2012 - July 14, 2025
Managed unit operations for feature film production, coordinating between departments for efficient workflow.
Casting Director at Montefiori, Citroen e-C3, Coca-Cola (TVCs)
December 31, 2024 - July 14, 2025
Managed casting for various TV commercials involving reputable brands including Montefiori, Citroen e-C3, and Coca-Cola.
Director at NTK / The Desk Kft.
January 1, 2023 - Present
Directed image films for MTM, ensuring the visual storytelling aligned with client objectives.
Assistant Director at Various (McDonalds, OTP, Telenor, Nokia, BMW, Taco Bell, ALDI TVCs)
December 31, 2022 - July 14, 2025
Assisted in directing TV commercials for major brands, coordinating production teams and schedules.
Writer at Podpad
December 31, 2022 - July 14, 2025
Wrote content for the podcast 'Hazakísérhetlek' (3rd episode).
Director at Ericsson / Progressive
December 31, 2020 - July 14, 2025
Directed short films for Ericsson Innovation Days 2020, managing all aspects of production.
Assistant Director at Látókép-Production
December 31, 2020 - July 14, 2025
Assistant director for feature film Békeidő (Treasure City), overseeing daily production activities.
Assistant Director at Film Street
December 31, 2020 - July 14, 2025
Assistant director for the feature film Zárójelentés (Final report).
Assistant Director at RTL Klub
December 31, 2017 - July 14, 2025
Assistant director for TV series Oltári csajok.
Extras' Casting Director at Proton Cinema
December 31, 2017 - July 14, 2025
Casting director for extras in the feature film Jupiter's Moon.
Assistant Director at ZDF / Proton Cinema
December 31, 2015 - July 14, 2025
Assistant director for the TV series Sketch History.
Production Assistant at Proton Cinema
December 31, 2014 - July 14, 2025
Production assistant for the feature film Fehér Isten (White God).
Casting Director at TV2
December 31, 2013 - July 14, 2025
Casting director for TV series Családi titkok, Magánnyomozók.
DOP, Editor at MTVA
December 31, 2012 - July 14, 2025
Director of Photography and editor for the music video You can't always get what you want.
Unit Manager at SZFE / Proton Cinema
December 31, 2012 - July 14, 2025
Managed production unit for feature film Nekem Budapest (Segment 1).
Casting director at Various (Montefiori, Citroen e-C3, Coca-Cola TVCs)
December 31, 2024 - July 29, 2025
Directed casting for TV commercials including notable brands like Montefiori, Citroen e-C3, and Coca-Cola over the period from 2020 to 2024.
Director at NTK / The Desk Kft.
December 31, 2023 - July 29, 2025
Directed image films for MTM in 2023, overseeing creative development and production.
Assistant director at Various (McDonalds, OTP, Telenor, Nokia, BMW, Taco Bell, ALDI)
December 31, 2022 - July 29, 2025
Served as assistant director for multiple TV commercials from 2016 to 2022, managing workflows and assisting in production coordination.
Writer at Podpad
December 31, 2022 - July 29, 2025
Wrote scripts for the podcast "Hazakísérhetlek" (3rd episode) in 2022.
Director at Ericsson / Progressive
December 31, 2020 - July 29, 2025
Directed short films for Ericsson Innovation Days 2020 events, focusing on creative visual storytelling.
Assistant director at Látókép-Production
December 31, 2020 - July 29, 2025
Assisted direction for the feature film Békeidő (Treasure City) in 2020.
Assistant director at Film Street
December 31, 2020 - July 29, 2025
Assistant director for the feature film Zárójelentés (Final Report) in 2020, managing on-set operations and production support.
Assistant director at RTL Klub
December 31, 2017 - July 29, 2025
Served as assistant director on the TV series Oltári csajok in 2017, coordinating production activities.
Extras’ Casting director at Proton Cinema
December 31, 2017 - July 29, 2025
Managed extras casting for the feature film Jupiter's Moon in 2017.
Assistant director at ZDF / Proton Cinema
December 31, 2015 - July 29, 2025
Assistant director for the TV series Sketch History in 2015.
Production assistant at Proton Cinema
December 31, 2014 - July 29, 2025
Production assistant for the feature film Fehér Isten (White God) in 2014.
Casting director at TV2
December 31, 2013 - July 29, 2025
Directed casting for TV series Családi titkok and Magánnyomozók in 2013.
DOP, Editor at MTVA
December 31, 2012 - July 29, 2025
Directed photography and edited music video "You can’t always get what you want" in 2012.
Unit manager at SZFE / Proton Cinema
December 31, 2012 - July 29, 2025
Managed unit for feature film Nekem Budapest (Segment 1) in 2012.
Casting director at Montefiori, Citroen e-C3, Coca-Cola
December 31, 2024 - July 29, 2025
Managed casting processes for multiple TV commercials, overseeing talent selection and coordination to fit project requirements.
Director at NTK / The Desk Kft.
January 1, 2023 - Present
Directed image films, ensuring the creative vision was realized effectively in line with client expectations.
Assistant director at McDonalds, OTP, Telenor, Nokia, BMW, Taco Bell, ALDI
December 31, 2022 - July 29, 2025
Assisted in directing numerous TV commercials, helping coordinate production teams, schedules, and client feedback integration.
Writer at Podpad
December 31, 2022 - July 29, 2025
Wrote content for podcast episodes, contributing narrative elements and script material.
Director at Ericsson / Progressive
December 31, 2020 - July 29, 2025
Directed short films for Ericsson Innovation Days 2020, handling overall film production and creative leadership.
Assistant director at Látókép-Production
December 31, 2020 - July 29, 2025
Supported directing efforts in feature film "Békeidő (Treasure City)", managing day-to-day production activities.
Assistant director at Film Street
December 31, 2020 - July 29, 2025
Assisted in feature film production for "Zárójelentés (Final report)" by coordinating scenes, cast, and crew.
Assistant director at RTL Klub
December 31, 2017 - July 29, 2025
Contributed to the production of TV series "Oltári csajok", coordinating filming schedules and assisting directorial duties.
Extras’ Casting director at Proton Cinema
December 31, 2017 - July 29, 2025
Managed casting for extras in feature film "Jupiter's Moon", handling selection and coordination of background actors.
Assistant director at ZDF / Proton Cinema
December 31, 2015 - July 29, 2025
Supported the directing team for the TV series "Sketch History", coordinating crew and production logistics.
Production assistant at Proton Cinema
December 31, 2014 - July 29, 2025
Assisted production on feature film "Fehér Isten (White God)", facilitating daily production tasks and communication.
Casting director at TV2
December 31, 2013 - July 29, 2025
Oversaw casting operations for TV series including "Családi titkok" and "Magánnyomozók", managing auditions and talent matching.
DOP, Editor at MTVA
December 31, 2012 - July 29, 2025
Handled cinematography and editing for the music video "You can't always get what you want", ensuring visual and narrative quality.
Unit manager at SZFE / Proton Cinema
December 31, 2012 - July 29, 2025
Managed unit operations for feature film segment "Nekem Budapest (Segment 1)", coordinating production workflows and logistics.
Creative Account Manager at The Desk Kft.
December 31, 2024 - July 29, 2025
Led creative direction for campaigns including Samsung, Yettel, and NTK. Designed decks, social visuals, and branded presentations. Created visual storyboards, AI-generated references, and campaign mockups. Collaborated closely with Event&More on live events, visuals, and activation campaigns. Introduced AI workflows such as ChatGPT and Midjourney to expedite ideation and content development.
Director / Designer / Visual Creator at Freelance
December 31, 2022 - July 29, 2025
Produced video content for top brands like BMW, Coca-Cola, ALDI, and Nokia. Designed campaign visuals, posters, and social ad creatives. Awarded the Hungarian Billboard Main Prize (2008) for outstanding graphic poster work. Created branded image films and built moodboards, brochures, and teaser materials for film and product pitches. Employed AI and design tools to develop visual concepts for festivals and campaigns.
Creative Account Manager at The Desk Kft.
April 27, 2024 - August 18, 2025
Led creative direction for campaigns for brands such as Samsung, Yettel, and NTK. Produced digital content including images, videos, and social media content across various formats. Designed social visuals and branded presentations. Created visual storyboards, AI-generated references, and campaign mockups. Collaborated closely with Event&More on live event visuals and activation campaigns. Introduced AI workflows utilizing tools like ChatGPT and Midjourney to accelerate ideation and content development.
Director / Casting Director / Assistant Director at Freelance
December 31, 2022 - August 18, 2025
Created commercials and visual content for high-profile brands such as BMW, Coca-Cola, ALDI, and Nokia. Won the Hungarian Billboard Main Prize (2008) for outstanding graphic poster work. Produced branded image films for clients including BORD Architectural Studio and NTK. Developed moodboards, brochures, and teaser materials for film and product pitches. Worked extensively in directing, casting, and assistant directing roles on various feature films, TV series, music videos, and promotional videos.

Education

Master's Degree at University of Pécs
January 1, 2021 - December 31, 2023
Bachelor's Degree at Pázmány Péter Catholic University
January 1, 2003 - December 31, 2009
High School Diploma at Batthyány Kázmér High School
January 1, 1995 - December 31, 2003
Master's Degree at University of Pécs
January 1, 2021 - December 31, 2023
Bachelor's Degree at Pázmány Péter Catholic University
January 1, 2003 - December 31, 2009
High School Diploma at Batthyány Kázmér High School
January 1, 1995 - December 31, 2003
Documentary film director MA at University of Pécs
January 1, 2021 - December 31, 2023
Bachelor's degree at Pázmány Péter Catholic University
January 1, 2003 - December 31, 2009
High School Diploma at Batthyány Kázmér High School
January 1, 1995 - December 31, 2003
Master's Degree at University of Pécs
January 1, 2021 - December 31, 2023
Bachelor's Degree at Pázmány Péter Catholic University
January 1, 2003 - December 31, 2009
High School Diploma at Batthyány Kázmér High School
January 1, 1995 - December 31, 2003
MA at University of Pécs
January 1, 2021 - December 31, 2023
MA at Pázmány Péter Catholic University
January 1, 2003 - December 31, 2009
High School Diploma at Batthyány Kázmér High School
January 1, 1995 - December 31, 2003
VFX Artist Course at MOME Open
January 1, 2024 - December 31, 2025
MA in Documentary Film Directing at University of Pécs
January 1, 2021 - December 31, 2023
MA in Communication and Media Studies at Pázmány Péter Catholic University
January 1, 2003 - December 31, 2009
High School Diploma at Batthyány Kázmér High School
January 1, 1995 - December 31, 2003

Qualifications

VFX Artist Course
January 1, 2024 - December 31, 2025
Masterclass with Nimrod Antal - Storyboard building
January 1, 2022 - December 31, 2022
Margolis Physical Theater Course
January 1, 2005 - December 31, 2008
Creative Writing
January 1, 2004 - December 31, 2007
VFX Artist
January 1, 2024 - December 31, 2025
Masterclass with Nimrod Antal (Storyboard building)
January 1, 2022 - December 31, 2022
Margolis Physical Theater Course
January 1, 2005 - December 31, 2008
Creative Writing
January 1, 2004 - December 31, 2007
VFX Artist
January 1, 2024 - December 31, 2025
Masterclass with Nimrod Antal - Storyboard building
January 1, 2022 - December 31, 2022
Margolis Physical Theater Course
January 1, 2005 - December 31, 2008
Creative Writing
January 1, 2004 - December 31, 2007
VFX Artist
January 1, 2024 - December 31, 2025
Masterclass with Nimrod Antal - Storyboard building
January 1, 2022 - December 31, 2022
Margolis Physical Theater Course
January 1, 2005 - December 31, 2008
Creative Writing
January 1, 2004 - December 31, 2007
VFX Artist Course – MOME Open
January 1, 2024 - December 31, 2025
Masterclass with Nimrod Antal – FreeSzFE
January 1, 2022 - December 31, 2022

Industry Experience

Media & Entertainment, Retail, Telecommunications, Professional Services, Consumer Goods, Software & Internet