I guide creative teams in crafting strong, brand-based concepts that connect with people. I love turning brand values into services and experiences that feel human and purposeful. With a holistic approach, I work across advertising, product design, and digital experiences, helping brands live online and offline while achieving business goals.

Bart van der Meiden

I guide creative teams in crafting strong, brand-based concepts that connect with people. I love turning brand values into services and experiences that feel human and purposeful. With a holistic approach, I work across advertising, product design, and digital experiences, helping brands live online and offline while achieving business goals.

Available to hire

I guide creative teams in crafting strong, brand-based concepts that connect with people. I love turning brand values into services and experiences that feel human and purposeful.

With a holistic approach, I work across advertising, product design, and digital experiences, helping brands live online and offline while achieving business goals.

See more

Language

Dutch
Fluent
English
Fluent
French
Advanced
German
Advanced
Italian
Intermediate

Work Experience

Freelance Art Director / UX/UI Designer at Self-employed / Freelance
January 1, 2025 - Present
Project-based work for diverse clients, focusing on brand storytelling and cross-disciplinary product design.
Creative Product Designer at ABN AMRO
January 1, 2022 - January 1, 2025
Conceptualizing new services and products for various customer groups and themes (living, expats, youth, sustainability, small and large businesses) in multi-disciplinary design sprints. Tasks include ensuring concept quality, brand alignment, visualization and prototyping, and MVP strategy.
UX Lead at ABN AMRO
January 1, 2018 - January 1, 2022
Expanded UX from two to eight designers; defined UX guidelines, working methods, and implementation; recruited designers; established UX principles and vision; optimized practices in Scrum teams; guided designers; facilitated user testing; contributed to UX design across projects.
Freelance UX Designer / Art Director at SOME PROJECTS (Freelance)
January 1, 2016 - January 1, 2018
Projects including brand identity for Freelance.nl; UX/UI design of the platform; design system for all online channels; ABN AMRO open internet domain redesign; updates for online banking.
Art Director at Deloitte Digital
January 1, 2015 - January 1, 2016
Joined Deloitte Digital (agency) to explore design from a consulting perspective; coached designers; contributed to pitches, design sprints, journey mapping, concept development, and UX design across projects.
Freelance UX Designer at Freelance
January 1, 2013 - January 1, 2015
UX/UI design for KPN and Rabobank; development of personal online environments and online banking interfaces.
CMD Teacher visual design at Hogeschool Amsterdam
January 1, 2013 - January 1, 2015
Teaching visual design within the CMD program (communication & multimedia design).
UX/Visual Designer at Info.nl
January 1, 2004 - January 1, 2013
Transitioned from web designer to UX/visual designer for large brands and complex web platforms; guided junior/medior designers; contributed to pitches and concept work.
Web Designer at Brightin
January 1, 2003 - January 1, 2004
Design of various small business websites; UX design of in-house CMS.
Web Designer at Cubic International
January 1, 1999 - January 1, 2001
Design and front-end development of various online stores; template design for online stores.
Illustrator / Graphic Designer / Web Designer at Freelance
January 1, 1996 - January 1, 1999
Illustrations for newspapers and magazines; editorial layout; graphic design for magazines and agencies; web design for TV show 'Wie is de Mol'.

Education

Graphic Design at Hogeschool voor de Kunsten Utrecht
January 11, 2030 - January 13, 2026
CMD – Teacher visual design at Hogeschool Amsterdam
January 11, 2030 - January 13, 2026
HAVO at HAVO
January 11, 2030 - January 13, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Education
    paper Your housing f​​​​​​​uture in sight

    Your house is not just where you live but also a piggybank. So your house makes you money which you can use to improve your home. It’s nice to dream about that new bathroom. Let’s make it a goal set on a defined point in the future.

    paper Expats in Holland

    Holland is a popular destination for international professionals who want to work abroad. The process of moving to foreign country ca​​​​​​​n be daunting though. That’s why we designed a set of media to help e​​​​​​​xpats move through that process in a easy and even fun way.

    paper Refugees at work

    Refugees are often seen as a problem. But research shows that refugees could make a big contribution to the country if we would make it easier for them to work. At Deloitte we developed a concept to connect refugees to employers.

    paper Amsterdam transportation company

    The Amsterdam transportation company wanted a new intranet for it’s employers. We saw the possibilities to upgrade the work pleasure, efficiency and facilitate a live finger on the pulse of the Amsterdam street. We gave them what they asked for and then some more.

    paper Ondernemersplein

    Rules, options, obligations, documentation, and agencies. Information was available but widely scattered.
    Ondernemersplein was commissioned by the Dutch government to gather the available information and make it readily available to entrepreneurs.

    paper Should I stay or should I go?

    You’ve been living in your house for many years now and your life looks different now from when you bought it. Time to see if your house still in harmony with your life and if not… Do you stay and adjust it to your current life or is it time to start looking around for something new?
    We hope to help with that decision with a fun little game.