Digital Marketer at General Motors Middle East

Led regional digital strategy execution and localization across the Middle East ensuring alignment with global corporate identity and brand guidelines. Managed and optimized always-on campaigns across web, social media, email, and video platforms, contributing to a 70% increase in conversion and 50% growth in brand mentions. Collaborated with digital agencies and internal stakeholders for planning, execution, and tracking of campaigns. Oversaw web content updates and supported website coordination aligned with local market needs. Delivered regular performance reports using insights from social analytics tools. Implemented CRM functionalities supporting personalized communications, improving customer satisfaction index by 20%. Utilized SEO/SEM best practices to boost visibility and engagement and assisted in optimizing Google Ads campaigns. Contributed to the deployment of AI-powered tools to enhance online customer experience and reduce service workload.

Digital Engagement Lead at General Motors Middle East

Supervised cross-functional digital engagement efforts supporting consistent brand messaging across all platforms. Ensured engagement progress on all platforms by using analytical tools. Collaborated with sales, marketing, and content teams to ensure smooth campaign rollouts and brand consistency. Provided supervision, assistance, and coaching to the digital engagement team to align with marketing KPIs and brand goals.