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Hi, I’m Deniz Binbuga—a performance-driven digital marketing strategist with a solid engineering management foundation. I optimize B2C and B2B advertising across major social platforms, translating complex platform capabilities into measurable business outcomes and maximizing ROI. Over the past two years, I’ve provided strategic and technical guidance on Facebook and Instagram campaigns, aligned marketing strategies with commercial goals, and fostered cross-functional collaboration between marketing, product, and engineering to drive growth.…Hi, I’m Deniz Binbuga—a performance-driven digital marketing strategist with a solid engineering management foundation. I optimize B2C and B2B advertising across major social platforms, translating complex platform capabilities into measurable business outcomes and maximizing ROI. Over the past two years, I’ve provided strategic and technical guidance on Facebook and Instagram campaigns, aligned marketing strategies with commercial goals, and fostered cross-functional collaboration between marketing, product, and engineering to drive growth.

Deniz Binbuga

Concept Artist, Project Manager, Product Designer, +7

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Hi, I’m Deniz Binbuga—a performance-driven digital marketing strategist with a solid engineering management foundation. I optimize B2C and B2B advertising across major social platforms, translating complex platform capabilities into measurable business outcomes and maximizing ROI. Over the past two years, I’ve provided strategic and technical guidance on Facebook and Instagram campaigns, aligned marketing strategies with commercial goals, and fostered cross-functional collaboration between marketing, product, and engineering to drive growth.…Hi, I’m Deniz Binbuga—a performance-driven digital marketing strategist with a solid engineering management foundation. I optimize B2C and B2B advertising across major social platforms, translating complex platform capabilities into measurable business outcomes and maximizing ROI. Over the past two years, I’ve provided strategic and technical guidance on Facebook and Instagram campaigns, aligned marketing strategies with commercial goals, and fostered cross-functional collaboration between marketing, product, and engineering to drive growth.

Available to hire

Hi, I’m Deniz Binbuga—a performance-driven digital marketing strategist with a solid engineering management foundation. I optimize B2C and B2B advertising across major social platforms, translating complex platform capabilities into measurable business outcomes and maximizing ROI.

Over the past two years, I’ve provided strategic and technical guidance on Facebook and Instagram campaigns, aligned marketing strategies with commercial goals, and fostered cross-functional collaboration between marketing, product, and engineering to drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Turkish

Fluent

English

Fluent

German

Advanced

Work Experience

Monetization Product Specialist at Concentrix

November 1, 2024 - Present

Promoted to specialize in core monetization products within the platform; serves as the primary link between front-line advisors and the R&D team; systematically identifies product friction/bugs, defines required improvements, and creates detailed engineering tickets for resolution; directly supports product performance by ensuring feature stability and maximizing revenue impact for internal stakeholders.

Digital Marketing Advisor at Concentrix

July 1, 2024 - November 1, 2024

Focused on maximizing advertising ROI by analyzing Facebook ad campaigns targeting high-value customer segments; translates performance data into actionable recommendations for advisory teams; optimized ad spend and targeting strategies to improve conversion rates and lower Customer Acquisition Cost.

Tutor at Ferdinand-Freiligrath-Schule & Türkischer Elternverein in Berlin e.V.

October 1, 2022 - June 1, 2024

Provided individualized and small group English instruction to middle school students; adapted teaching methods to address diverse learning styles (reading comprehension, grammar, vocabulary) and developed engaging, curriculum-aligned activities; instruction conducted in German.

Laboratory Assistant at DINCSA PHARMACEUTICALS

February 1, 2021 - September 1, 2021

Performed analytical tests on raw materials and finished products to ensure quality specifications; utilized techniques like HPLC and spectroscopy; learned GMP and ISO regulatory frameworks; participated in formulation development and process improvement projects.

Co-founder at GENUTOPIA EDUCATION CONSULTANCY

October 1, 2019 - April 1, 2021

Co-founded an educational startup; led multidisciplinary teams, problem solving, leadership and project management; supported university students with exams and assignments.

Engineer Intern at ONAY PAINT

June 1, 2019 - September 1, 2019

Gained end-to-end exposure to paint manufacturing, from raw material quality testing to end-product quality control; gained practical insights into manufacturing plant requirements.

Public Relations Manager at Batı Kültür Tourism Industry and Trade Limited Company, Ankara

July 1, 2021 - August 1, 2022

End-to-end management of 30+ major concerts and events; budgeting, P&L analysis, and operational execution. Developed new partner relationships and optimized operational processes through data-driven analysis.

Co-founder at GENUTOPIA EDUCATION CONSULTANCY, Ankara

October 1, 2019 - April 1, 2021

Co-founded educational startup to assist university students with exams and assignments; developed skills in multidisciplinary team collaboration, problem solving, leadership and project management.

Engineer Intern at ONAY PAINT, Ankara

June 1, 2019 - September 1, 2019

Gained exposure to quality testing and quality control across manufacturing processes; gained insights into plant operations.