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Creative leader with 25+ years of global experience shaping brands, building campaigns, and guiding teams across Africa, Australia, the Middle East, and the U.S. I blend conceptual thinking with hands-on design, delivering work that connects emotionally and performs strategically. I’m equally comfortable crafting brand identities, steering 360° campaigns, or mentoring teams through fast-moving creative environments.…Creative leader with 25+ years of global experience shaping brands, building campaigns, and guiding teams across Africa, Australia, the Middle East, and the U.S. I blend conceptual thinking with hands-on design, delivering work that connects emotionally and performs strategically. I’m equally comfortable crafting brand identities, steering 360° campaigns, or mentoring teams through fast-moving creative environments.

Bradford Pretorius

Art Director, Designer, Creative Director, +2

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Creative leader with 25+ years of global experience shaping brands, building campaigns, and guiding teams across Africa, Australia, the Middle East, and the U.S. I blend conceptual thinking with hands-on design, delivering work that connects emotionally and performs strategically. I’m equally comfortable crafting brand identities, steering 360° campaigns, or mentoring teams through fast-moving creative environments.…Creative leader with 25+ years of global experience shaping brands, building campaigns, and guiding teams across Africa, Australia, the Middle East, and the U.S. I blend conceptual thinking with hands-on design, delivering work that connects emotionally and performs strategically. I’m equally comfortable crafting brand identities, steering 360° campaigns, or mentoring teams through fast-moving creative environments.

Available to hire

Creative leader with 25+ years of global experience shaping brands, building campaigns, and guiding teams across Africa, Australia, the Middle East, and the U.S.

I blend conceptual thinking with hands-on design, delivering work that connects emotionally and performs strategically. I’m equally comfortable crafting brand identities, steering 360° campaigns, or mentoring teams through fast-moving creative environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Plan B Advertising

January 1, 2021 - September 10, 2025

Art focused team leader on a variety of accounts developing marketing solutions ranging from fully integrated above-the-line to highly targeted direct CRM campaigns. Clients: McLaren, Jaguar/Land Rover, Keiser Fitness, Loyola Medicine

Associate Creative Director at Unisono Brand Consultants

January 1, 2010 - September 10, 2025

Led a team of writers, art directors, account managers and strategists, providing marketing solutions including brand positioning, strategic planning and advertising campaign development. Clients: VIVA Telecom, Bahrain Financing Company, Telecom Regulatory Authority

Senior Art Director at McCann Worldgroup / Fortune PromoSeven

January 1, 2009 - September 10, 2025

Led a creative team and worked intimately with the planning and accounts departments providing marketing, strategy and advertising solutions. Clients: Formula 1, Coca-Cola, Batelco Bahrain, Qtel Qatar

Senior Art Director at Underline Advertising & Promotions

January 1, 2006 - September 10, 2025

Strategic planning, concept development and art direction for advertising campaigns and sales promotions. Clients: Stella Artois, Bavaria Breweries, Namibian Breweries, Sony Ericsson, American Express, Novartis Consumer Health, The Laughing Cow Cheese

Art Director at Ogilvy & Mather

January 1, 2004 - September 10, 2025

Concept development, art direction and design for advertising campaigns and sales promotions. Clients: Multichoice Africa, SAB Miller

Freelance Creative at Self-Employed

January 1, 2021 - Present

Freelance Creative supporting clients in Crown Point, IN and surrounding areas; developed marketing and advertising campaigns and built an award-winning portfolio.

Freelance Art Director / Designer at Self-employed / Freelance

January 1, 2020 - Present

Partner with brands, agencies, and founders to concept and execute brand identities, integrated campaigns, and marketing design. I work end-to-end— from early creative thinking to polished execution—adapting to each client’s voice and objectives. Selected clients: NRI-NA, Better Trucks, MedGeo, 8th Light. Snapshot: Brand identity development and refreshes; Creative direction and storytelling for digital + social campaigns; Design systems, websites, print collateral, OOH, and presentations.

Creative Director at Plan B, the agency alternative

January 1, 2011 - December 31, 2020

Led cross-disciplinary teams through insight-driven creative development, producing integrated campaigns across broadcast, digital, CRM, social, and experiential. Key Clients: Jaguar, TITLE Boxing Club, Oakwood Worldwide, Loyola Medicine, ArcelorMittal, McLaren. Snapshot: Directed 360° campaigns from brief to rollout; Elevated brand storytelling with strong conceptual platforms; Collaborated closely with strategy, account, and production teams to maintain creative consistency and results.

Associate Creative Director at Unisono

January 1, 2009 - December 31, 2010

Oversaw the full creative launch of VIVA Telecom (Saudi Telecom) in Bahrain—now the country’s leading telecom brand. Key Clients: VIVA Telecom, Bahrain Financing Company, Telecom Regulatory Authority. Snapshot: Directed integrated campaigns across film, OOH, digital, and retail; Led concept development and guided multi-channel production.

Senior Art Director at McCann FP7

January 1, 2006 - December 31, 2009

Led creative for national campaigns across the region’s top telecom and consumer brands. Key Clients: Batelco, Coca-Cola, Formula 1, Etisalat, QTel. Snapshot: Developed high-impact broadcast, print, OOH, and digital campaigns; Strengthened brands through cohesive visual storytelling and strong conceptual thinking.

Art Director at Underline Advertising

January 1, 2004 - December 31, 2006

Created conceptual, visually driven campaigns for major lifestyle and FMCG brands. Key Clients: Stella Artois, Bavaria Breweries, Sony Ericsson, American Express, Novartis, MultiChoice Africa, The Laughing Cow. Snapshot: Created campaigns across multiple channels.

Art Director at Ogilvy & Mather

January 1, 2001 - December 31, 2003

Built integrated campaigns aligned with Ogilvy’s “big idea” philosophy, including design systems, broadcast, and high-craft print. Key Clients: Telecom Namibia, MultiChoice Namibia, SABMiller, DeBeers.