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I’m Benjamin Bühler, a Swiss-based brand storytelling and marketing strategist who has been working on the web since 1995 and has watched marketing evolve from offline experiences to digital ecosystems—and now into AI-driven journeys. My focus is on transforming luxury brands into emotionally memorable experiences by combining human creativity with artificial intelligence, always starting with narrative, then scaling through smart distribution and automation. Across luxury hospitality, contemporary art, and strategic innovation, I design 360° marketing strategies, lead creative direction and copywriting, and build GPT-enabled workflows to streamline and optimize marketing operations. Whether I’m shaping brand stories, developing engaged communities for Web3 initiatives, or integrating AI into campaign execution, my goal is the same: craft storytelling that people feel, remember, and share.…I’m Benjamin Bühler, a Swiss-based brand storytelling and marketing strategist who has been working on the web since 1995 and has watched marketing evolve from offline experiences to digital ecosystems—and now into AI-driven journeys. My focus is on transforming luxury brands into emotionally memorable experiences by combining human creativity with artificial intelligence, always starting with narrative, then scaling through smart distribution and automation. Across luxury hospitality, contemporary art, and strategic innovation, I design 360° marketing strategies, lead creative direction and copywriting, and build GPT-enabled workflows to streamline and optimize marketing operations. Whether I’m shaping brand stories, developing engaged communities for Web3 initiatives, or integrating AI into campaign execution, my goal is the same: craft storytelling that people feel, remember, and share.

Benjamin Bühler

Brand Strategist, Marketing Consultant, Social Media Manager, +6

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I’m Benjamin Bühler, a Swiss-based brand storytelling and marketing strategist who has been working on the web since 1995 and has watched marketing evolve from offline experiences to digital ecosystems—and now into AI-driven journeys. My focus is on transforming luxury brands into emotionally memorable experiences by combining human creativity with artificial intelligence, always starting with narrative, then scaling through smart distribution and automation. Across luxury hospitality, contemporary art, and strategic innovation, I design 360° marketing strategies, lead creative direction and copywriting, and build GPT-enabled workflows to streamline and optimize marketing operations. Whether I’m shaping brand stories, developing engaged communities for Web3 initiatives, or integrating AI into campaign execution, my goal is the same: craft storytelling that people feel, remember, and share.…I’m Benjamin Bühler, a Swiss-based brand storytelling and marketing strategist who has been working on the web since 1995 and has watched marketing evolve from offline experiences to digital ecosystems—and now into AI-driven journeys. My focus is on transforming luxury brands into emotionally memorable experiences by combining human creativity with artificial intelligence, always starting with narrative, then scaling through smart distribution and automation. Across luxury hospitality, contemporary art, and strategic innovation, I design 360° marketing strategies, lead creative direction and copywriting, and build GPT-enabled workflows to streamline and optimize marketing operations. Whether I’m shaping brand stories, developing engaged communities for Web3 initiatives, or integrating AI into campaign execution, my goal is the same: craft storytelling that people feel, remember, and share.

Available to hire

I’m Benjamin Bühler, a Swiss-based brand storytelling and marketing strategist who has been working on the web since 1995 and has watched marketing evolve from offline experiences to digital ecosystems—and now into AI-driven journeys. My focus is on transforming luxury brands into emotionally memorable experiences by combining human creativity with artificial intelligence, always starting with narrative, then scaling through smart distribution and automation.

Across luxury hospitality, contemporary art, and strategic innovation, I design 360° marketing strategies, lead creative direction and copywriting, and build GPT-enabled workflows to streamline and optimize marketing operations. Whether I’m shaping brand stories, developing engaged communities for Web3 initiatives, or integrating AI into campaign execution, my goal is the same: craft storytelling that people feel, remember, and share.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

Work Experience

Marketing Manager at Altadeva

January 1, 2017 - January 1, 2019

Provided marketing leadership for a social impact collaborative platform. Contributed to brand identity development and communication strategy, aligning messaging with mission and community-focused positioning.

Sales & Marketing Manager at Hard Rock Cafe Marseille

January 1, 2016 - January 1, 2017

Directed commercial operations including marketing and digital communications. Managed go-to-market execution across customer-facing channels to support business objectives in an entertainment and hospitality setting.

Co-Founder at Word Spreader Art Lover Place

January 1, 2014 - January 1, 2024

Created and developed a contemporary art marketplace. Led complete brand strategy with differentiated storytelling and supported growth through media relations. Focused on democratizing access to art while uplifting emerging talents.

Brand Storytelling & Marketing Strategist at Independant

January 3, 2011 - Present

As an experienced digital marketing professional, I leverage my expertise across two key sectors: Luxury Hospitality - Developing 360° marketing strategies to maximize customer acquisition, retention, and brand awareness, - Deploying creative campaigns across all channels (web, social media, partnerships...), - Mastering creative writing and copywriting for impactful communications. Web3 Ecosystem - Ideating and developing innovative Web3/NFT projects in the Art, Music, Entertainment, and DeFi sectors, - Crafting strategies for tokenizing physical/digital assets and commercializing NFTs, - Skilled in blockchain product marketing and building engaged Web3 communities. AI (side project) Proof Of Concept: building and training a team of GPTs to perform and automate specific tasks. A seasoned digital project manager, I combine creativity, strategic vision, and meticulous execution to drive my clients' growth. Converging tradition and technological innovation is my trademark.

Digital Marketing Manager & Strategic Consultant at Independent

January 1, 2011 - Present

Strategic consulting in luxury hospitality and Web3 ecosystem. Developed 360° marketing strategies and deployed creative multichannel campaigns. Built GPT teams to automate and optimize marketing processes. Worked on asset tokenization and community engagement approaches for blockchain initiatives.

CMO at Huzz Technologies

January 1, 2009 - January 1, 2011

Led marketing strategy and brand development for an innovative communication platform. Owned go-to-market strategy and overall brand direction to accelerate adoption and strengthen positioning.

Internet Marketing Consultant at Havas Media

January 1, 2006 - January 1, 2009

Managed international marketing budgets for clients including Michelin, Nestlé, Unilever, SNCM, and HTC. Developed the agency’s digital offering and supported broader digital expansion across web and campaign channels.