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Hi, I'm Beatriz Avellar, a graphic designer based in Melbourne, Australia. I have 6+ years of experience delivering high-impact visual solutions in digital media, branding, and user-centered design. I have a proven track record in high-visibility broadcasting environments, reaching 1M+ audiences, and I enjoy transforming brand identity into intuitive, scalable design systems. I thrive in cross-functional teams, collaborating with editorial and marketing to optimize content layout, hierarchy, and engagement across social platforms.…Hi, I'm Beatriz Avellar, a graphic designer based in Melbourne, Australia. I have 6+ years of experience delivering high-impact visual solutions in digital media, branding, and user-centered design. I have a proven track record in high-visibility broadcasting environments, reaching 1M+ audiences, and I enjoy transforming brand identity into intuitive, scalable design systems. I thrive in cross-functional teams, collaborating with editorial and marketing to optimize content layout, hierarchy, and engagement across social platforms.

Beatriz Avellar

Graphic Designer, UX Designer, UI Designer, +5

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Hi, I'm Beatriz Avellar, a graphic designer based in Melbourne, Australia. I have 6+ years of experience delivering high-impact visual solutions in digital media, branding, and user-centered design. I have a proven track record in high-visibility broadcasting environments, reaching 1M+ audiences, and I enjoy transforming brand identity into intuitive, scalable design systems. I thrive in cross-functional teams, collaborating with editorial and marketing to optimize content layout, hierarchy, and engagement across social platforms.…Hi, I'm Beatriz Avellar, a graphic designer based in Melbourne, Australia. I have 6+ years of experience delivering high-impact visual solutions in digital media, branding, and user-centered design. I have a proven track record in high-visibility broadcasting environments, reaching 1M+ audiences, and I enjoy transforming brand identity into intuitive, scalable design systems. I thrive in cross-functional teams, collaborating with editorial and marketing to optimize content layout, hierarchy, and engagement across social platforms.

Available to hire

Hi, I’m Beatriz Avellar, a graphic designer based in Melbourne, Australia. I have 6+ years of experience delivering high-impact visual solutions in digital media, branding, and user-centered design.

I have a proven track record in high-visibility broadcasting environments, reaching 1M+ audiences, and I enjoy transforming brand identity into intuitive, scalable design systems. I thrive in cross-functional teams, collaborating with editorial and marketing to optimize content layout, hierarchy, and engagement across social platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Graphic Designer at Band - Brazilian TV Broadcaster

December 31, 2025 - December 31, 2025

Designed graphics for TV network branding, campaign visuals, and social media content.

Graphic Designer & Creative Creator at Louva a Deusa Podcast

December 31, 2024 - December 31, 2024

Freelance work on podcast branding, episode artwork, and social media visuals; developed cohesive visuals for branding and marketing.

Social Media Designer at Band - Brazilian TV Broadcaster

December 31, 2024 - December 31, 2024

Created social media assets and visuals for network campaigns; collaborated with marketing team to ensure brand consistency.

Graphic Designer & Creative Creator at Luova Deusa Podcast

January 1, 2024 - January 1, 2024

Led visual identity development and digital content strategy. Increased new accounts reach by +221% during campaign period. Achieved +589% engagement rate growth on posts through strategic visual and content refinement. Generated +25% increase in Instagram followers within project timeline. Strengthened brand positioning through cohesive visual storytelling and audience-focused content structure.

Graphic Designer at Bandeirantes Group (Brazilian TV Broadcaster)

January 1, 2024 - January 1, 2025

Designed dynamic motion graphics and data visualizations within the 'Sala Digital' strategic partnership with Google, leveraging real-time Google Trends data to drive daily content creation for TV, radio, and digital channels. Developed branded visual assets for the 4th largest national broadcaster in Brazil and digital platforms with audiences exceeding 1M+ views. Improved visual consistency across multi-channel campaigns, strengthening brand recognition. Collaborated with editorial and marketing teams to optimize digital content layout and hierarchy. Applied UX principles to enhance readability and audience interaction across social platforms.

Social Media Intern at Band - Brazilian TV Broadcaster

December 31, 2022 - December 31, 2022

Assisted social media strategy, content creation, scheduling, and engagement for the network.

Social Media Designer at Bandeirantes Group (Brazilian TV Broadcaster)

January 1, 2022 - January 1, 2024

Designed daily digital content for high-traffic social media channels. Contributed to engagement growth through structured visual storytelling and trend-based strategy. Increased average post interaction through improved content hierarchy and CTA positioning (estimated 20–30% improvement across key campaigns). Worked cross-functionally with journalists and producers to align content with audience insights.

Media Communications Assistant at Uliving Brasil

December 31, 2021 - December 31, 2021

Supported media communications activities, content coordination, and social media tasks; assisted campaigns and internal communications; contributed to online presence for Uliving Brasil.

Social Media Intern at Bandeirantes Group (Brazilian TV Broadcaster)

January 1, 2021 - January 1, 2022

Supported campaign development and content scheduling for national broadcast programs. Assisted in performance monitoring and content optimization initiatives.

Media Communications Assistant at U Living Brasil

January 1, 2020 - January 1, 2021

Produced digital communication materials to support student acquisition and retention campaigns. Assisted in brand positioning strategies across online channels.