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I’m a graphic designer with a strong interest in thoughtful, story-led branding, especially projects built around ritual, atmosphere, and everyday experiences. My work leans toward calm, refined visual identities shaped by minimalism, texture, and emotional connection. I’m particularly drawn to Japanese aesthetics: clean forms, subtle details, and design that feels understated yet memorable. In my portfolio, I’ve explored branding concepts in coffee and lifestyle spaces, developing visual systems, packaging ideas, and identity-led storytelling. Alongside design, my background in business consulting has shaped the way I work , strategically and with strong attention to detail. I enjoy translating ideas and references into cohesive visual directions that feel authentic, distinctive, and commercially thoughtful. I’d love to collaborate on shaping a brand identity that feels timeless, quietly confident, and culturally resonant.…I’m a graphic designer with a strong interest in thoughtful, story-led branding, especially projects built around ritual, atmosphere, and everyday experiences. My work leans toward calm, refined visual identities shaped by minimalism, texture, and emotional connection. I’m particularly drawn to Japanese aesthetics: clean forms, subtle details, and design that feels understated yet memorable. In my portfolio, I’ve explored branding concepts in coffee and lifestyle spaces, developing visual systems, packaging ideas, and identity-led storytelling. Alongside design, my background in business consulting has shaped the way I work , strategically and with strong attention to detail. I enjoy translating ideas and references into cohesive visual directions that feel authentic, distinctive, and commercially thoughtful. I’d love to collaborate on shaping a brand identity that feels timeless, quietly confident, and culturally resonant.

beatrice2026

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Graphic Designer

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I’m a graphic designer with a strong interest in thoughtful, story-led branding, especially projects built around ritual, atmosphere, and everyday experiences. My work leans toward calm, refined visual identities shaped by minimalism, texture, and emotional connection. I’m particularly drawn to Japanese aesthetics: clean forms, subtle details, and design that feels understated yet memorable. In my portfolio, I’ve explored branding concepts in coffee and lifestyle spaces, developing visual systems, packaging ideas, and identity-led storytelling. Alongside design, my background in business consulting has shaped the way I work , strategically and with strong attention to detail. I enjoy translating ideas and references into cohesive visual directions that feel authentic, distinctive, and commercially thoughtful. I’d love to collaborate on shaping a brand identity that feels timeless, quietly confident, and culturally resonant.…I’m a graphic designer with a strong interest in thoughtful, story-led branding, especially projects built around ritual, atmosphere, and everyday experiences. My work leans toward calm, refined visual identities shaped by minimalism, texture, and emotional connection. I’m particularly drawn to Japanese aesthetics: clean forms, subtle details, and design that feels understated yet memorable. In my portfolio, I’ve explored branding concepts in coffee and lifestyle spaces, developing visual systems, packaging ideas, and identity-led storytelling. Alongside design, my background in business consulting has shaped the way I work , strategically and with strong attention to detail. I enjoy translating ideas and references into cohesive visual directions that feel authentic, distinctive, and commercially thoughtful. I’d love to collaborate on shaping a brand identity that feels timeless, quietly confident, and culturally resonant.

Available to hire

Bucharest, Romania

I’m a graphic designer with a strong interest in thoughtful, story-led branding, especially projects built around ritual, atmosphere, and everyday experiences.
My work leans toward calm, refined visual identities shaped by minimalism, texture, and emotional connection. I’m particularly drawn to Japanese aesthetics: clean forms, subtle details, and design that feels understated yet memorable. In my portfolio, I’ve explored branding concepts in coffee and lifestyle spaces, developing visual systems, packaging ideas, and identity-led storytelling.

Alongside design, my background in business consulting has shaped the way I work , strategically and with strong attention to detail. I enjoy translating ideas and references into cohesive visual directions that feel authentic, distinctive, and commercially thoughtful.

I’d love to collaborate on shaping a brand identity that feels timeless, quietly confident, and culturally resonant.

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Branding- NAMI

NAMI is a conceptual coffee brand identity inspired by Japanese minimalism and the changing rhythms of everyday life. Named after the Japanese word for wave, the concept explores duality, moments of calm and stillness, but also moments of movement and energy. This idea became the foundation for the brand’s visual language, expressed through fluid forms, soft natural tones, and a clean, understated aesthetic. The project included logo design, packaging concepts and supporting visuals, all developed to create a cohesive identity that feels modern, intentional, and quietly distinctive. With NAMI, I explored how branding can translate an abstract idea into a visual system that feels both meaningful and commercially relevant.…NAMI is a conceptual coffee brand identity inspired by Japanese minimalism and the changing rhythms of everyday life. Named after the Japanese word for wave, the concept explores duality, moments of calm and stillness, but also moments of movement and energy. This idea became the foundation for the brand’s visual language, expressed through fluid forms, soft natural tones, and a clean, understated aesthetic. The project included logo design, packaging concepts and supporting visuals, all developed to create a cohesive identity that feels modern, intentional, and quietly distinctive. With NAMI, I explored how branding can translate an abstract idea into a visual system that feels both meaningful and commercially relevant.

Graphic Designer

Branding-LOOMA

LOOMA is a conceptual lifestyle brand identity inspired by natural materials, craftsmanship, and intentional living. The name derives from loom as a symbol of weaving, connection, and creation, which became the foundation for the visual narrative. The branding was built to evoke calmness, simplicity, and a genuine connection to natural materials and craftsmanship. Drawing inspiration from organic textures, soft earthy tones, and minimalist design principles, LOOMA was imagined as a brand that values simplicity, quality, and conscious living. The project included logo design, packaging concepts, printed brand materials, and visual storytelling elements aimed at creating a cohesive identity that feels refined, warm, and timeless. LOOMA was an exploration of how visual identity, packaging, and brand elements can work together to create a consistent and meaningful brand experience.…LOOMA is a conceptual lifestyle brand identity inspired by natural materials, craftsmanship, and intentional living. The name derives from loom as a symbol of weaving, connection, and creation, which became the foundation for the visual narrative. The branding was built to evoke calmness, simplicity, and a genuine connection to natural materials and craftsmanship. Drawing inspiration from organic textures, soft earthy tones, and minimalist design principles, LOOMA was imagined as a brand that values simplicity, quality, and conscious living. The project included logo design, packaging concepts, printed brand materials, and visual storytelling elements aimed at creating a cohesive identity that feels refined, warm, and timeless. LOOMA was an exploration of how visual identity, packaging, and brand elements can work together to create a consistent and meaningful brand experience.

Graphic Designer

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Graphic Designers for hire in Bucharest, Romania