Marketing and data analyst with a multilingual background and experience in KPI monitoring, reporting, and data-driven strategy development. Skilled in turning multi-channel data into actionable insights to support campaign planning and performance optimization. Currently focused on digital marketing performance (CTR, CPA, conversion rate), SEO activities, and client portfolio performance improvement. Combines analytical thinking with strong organization, communication, and customer-oriented problem solving across fast-paced environments.

Beatrice Busa

Marketing and data analyst with a multilingual background and experience in KPI monitoring, reporting, and data-driven strategy development. Skilled in turning multi-channel data into actionable insights to support campaign planning and performance optimization. Currently focused on digital marketing performance (CTR, CPA, conversion rate), SEO activities, and client portfolio performance improvement. Combines analytical thinking with strong organization, communication, and customer-oriented problem solving across fast-paced environments.

Available to hire

Marketing and data analyst with a multilingual background and experience in KPI monitoring, reporting, and data-driven strategy development. Skilled in turning multi-channel data into actionable insights to support campaign planning and performance optimization.

Currently focused on digital marketing performance (CTR, CPA, conversion rate), SEO activities, and client portfolio performance improvement. Combines analytical thinking with strong organization, communication, and customer-oriented problem solving across fast-paced environments.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
German
Advanced
Russian
Intermediate

Work Experience

Operational Coordinator at We Do Digital
April 1, 2026 - Present
Operational coordination during peak periods. Customer service management in busy, high-demand settings. Training new staff members and maintaining operational standards. Development of organizational and team coordination skills.
Digital Marketing & Data Analyst (Web/Digital performance role) at WeDoDigital
March 1, 2026 - Present
Monitors and analyzes digital marketing KPIs (CTR, CPA, conversion rate). Collects and interprets data from multiple digital channels and prepares periodic reports to support data-driven decision-making. Contributes to planning and executing marketing activities, and collaborates on managing client portfolios and optimizing performance. Manages SEO activities, including keyword analysis, on-page optimization, and tracking organic performance.
Intern, Marketing Performance & Operations at We Do Digital
March 1, 2026 - Present
Operations and Procurement Assistant at Dolce Vita
December 1, 2023 - September 1, 2024
Order and payment processing with a high level of accuracy. Maintaining an environment focused on optimizing operational efficiency. Managing procurement, delivery, and product storage activities.
Operational Coordinator / Customer Service Support at Sentimento Beach Bar
April 1, 2023 - October 1, 2023
Operational coordination during peak periods. Customer service management in busy, high-demand settings. Supports training of new staff members and maintains operational standards. Develops organizational and team coordination skills.
Back-Office / Commercial Support at Tech-Masters Italia SRL
March 1, 2023 - April 30, 2023
Support to commercial back-office operations, including customer record management, order processing, and drafting offers for the Technology Division. Translate technical and safety data sheets; support administrative team with verification and registration of agent expense reports and supplier invoices.
Administrative & Commercial Back-office Support (Technical office support) at Tech-Masters Italia Srl
February 1, 2023 - April 30, 2023
Supports commercial back-office operations, including customer record management, order processing, and drafting offers for the Technology Division. Collaborates with the Technical Director on translating technical and safety product datasheets. Supports the administrative team with verification and registration of agent expense reports and supplier invoices. Develops multitasking, precision, and organizational skills in a technical office environment.
Intern at Dolce Vita
February 1, 2023 - September 30, 2024
Order and payment processing with high accuracy. Maintains a work environment focused on optimizing operational efficiency. Manages procurement, delivery, and product storage activities.

Education

Bachelor's Degree in Languages for Business at Università Cattolica del Sacro Cuore, Milan
January 1, 2015 - January 1, 2020
Bachelor's Degree in Languages for Business at Università della Svizzera italiana (USI), Lugano
January 1, 2020 - January 1, 2024
Master in Marketing and Transformative Economy at Università della Svizzera italiana (USI), Lugano
January 11, 2030 - June 23, 2026
Master’s Degree in Marketing and Transformative Economy at Università della Svizzera Italiana (USI)
January 1, 2024 - January 1, 2020
Bachelor’s Degree in Languages for Business at Università Cattolica del Sacro Cuore
January 1, 2015 - January 1, 2020
High School Diploma in Languages at Liceo Alessandro Manzoni
January 1, 2014 - January 1, 2015

Qualifications

IELTS C1
January 11, 2030 - June 23, 2026
DELE B2
January 11, 2030 - June 23, 2026
German B2
January 11, 2030 - June 23, 2026
Russian B1
January 11, 2030 - June 23, 2026
EC DL Full Standard (European Computer Driving Licence)
January 11, 2030 - June 23, 2026
BEA TRICE BUSa • IEC/IELTS C1 (English)
January 11, 2030 - July 15, 2026
DELE B2 (Spanish)
January 11, 2030 - July 15, 2026
EC...L Full Standard (European Computer Driving Licence) Certification
January 11, 2030 - July 15, 2026
German B2
January 11, 2030 - July 15, 2026
Russian B1
January 11, 2030 - July 15, 2026
Italian native
January 11, 2030 - July 15, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Computers & Electronics, Retail