My career path shifted in 2023, when I left my role as a Consultant at FTI Consulting and decided to work in marketing. I started as a copywriter for blogs and social media at EZ4 Consultoria, later gaining more tasks, such as event organization (both external and internal), content planning and creation, social media management and community engagement. In the meantime, I did my MBA in Marketing, Branding and Growth, ensuring I was able to take in more duties at my workplace. I got an opportunity to do a traineeship in UX Design and internal communications at UCB Pharma, in Belgium, and moved to the country in 2025, continuing my professional trajectory now with more skills, such as design of websites and applications, user experience analysis, user interviews, and developing strategies to engage a multinational company on internally developed digital tools through internal communication channels.

Beatrice Marques

My career path shifted in 2023, when I left my role as a Consultant at FTI Consulting and decided to work in marketing. I started as a copywriter for blogs and social media at EZ4 Consultoria, later gaining more tasks, such as event organization (both external and internal), content planning and creation, social media management and community engagement. In the meantime, I did my MBA in Marketing, Branding and Growth, ensuring I was able to take in more duties at my workplace. I got an opportunity to do a traineeship in UX Design and internal communications at UCB Pharma, in Belgium, and moved to the country in 2025, continuing my professional trajectory now with more skills, such as design of websites and applications, user experience analysis, user interviews, and developing strategies to engage a multinational company on internally developed digital tools through internal communication channels.

Available to hire

My career path shifted in 2023, when I left my role as a Consultant at FTI Consulting and decided to work in marketing. I started as a copywriter for blogs and social media at EZ4 Consultoria, later gaining more tasks, such as event organization (both external and internal), content planning and creation, social media management and community engagement. In the meantime, I did my MBA in Marketing, Branding and Growth, ensuring I was able to take in more duties at my workplace. I got an opportunity to do a traineeship in UX Design and internal communications at UCB Pharma, in Belgium, and moved to the country in 2025, continuing my professional trajectory now with more skills, such as design of websites and applications, user experience analysis, user interviews, and developing strategies to engage a multinational company on internally developed digital tools through internal communication channels.

See more

Language

English
Fluent
Portuguese
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

UX Designer and Internal Communications Copywriter at UCB Pharma
January 1, 2025 - Present
Designed visual content for internal communications using Figma, Canva, and Adobe Photoshop; created and maintained communication outlets for the digital team; collaborated with cross-functional teams to deliver compelling internal campaigns; monitored analytics from social media and website; refined strategy to improve engagement.
Communications and Marketing Analyst at EZ 4 Consultoria
December 31, 2024 - September 23, 2025
Developed and executed social media strategies across LinkedIn, Meta, X, and other platforms; produced written and visual content; organized internal and external events to strengthen client relationships and brand visibility; monitored analytics to refine strategy and improve engagement.
Volunteer Media Manager and Administrative Assistant at Instituto Genesis
December 31, 2024 - September 23, 2025
Managed NGO's social media platforms to raise visibility and support refugees and migrants; organized community events; developed budgets for paid advertising campaigns; provided administrative support to ensure smooth coordination between staff, volunteers, and beneficiaries.
Team Leader in Value Delivery for Incoming Global Volunteers at AIESEC
January 1, 2018 - Present
Led a team of four members, coordinating strategies to attract and support international volunteers through media outreach and partnerships; planned and executed events to showcase AIESEC's projects; ensured alignment with organizational goals.

Education

Master of Business Administration in Marketing, Branding and Growth at Pontificia Universidade Católica de São Paulo
January 11, 2030 - January 1, 2025
Master of Arts in International Relations at Furtwangen University
January 11, 2030 - January 1, 2023
Bachelor of Arts in International Relations at Pontifícia Universidade Católica de São Paulo
January 11, 2030 - January 1, 2020

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - September 23, 2025
Social Media Marketing Certification
January 11, 2030 - September 23, 2025
Google Marketing Platform Certification
January 11, 2030 - September 23, 2025
Introduction to Marketing
January 11, 2030 - September 23, 2025
Strategic Thinking
January 11, 2030 - September 23, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet