Hi, I’m Beatriz Reynolds, a marketing lead and branding specialist who helps brands tell stories that actually connect. I blend strategy and creative storytelling to drive growth across digital and traditional campaigns, leading teams across Europe and the Americas for high‑profile clients including Telegram, Accenture, NASCAR, and the School of American Ballet. I hold a Master’s in Creative Writing from the University of Oxford and a BA in Administration from IBMEC, plus a Stanford University Lead Program. I’m passionate about turning data into human‑centered campaigns, building brands, and creating go‑to‑market strategies that win. I’ve led end‑to‑end branding initiatives, built in‑house marketing teams, and delivered measurable results—from large‑scale SEO, PPC, and influencer programs to UX‑driven site launches and compelling content. When I’m not crafting strategy, you’ll find me mentoring teams, speaking at events, and exploring new tools that help brands connect with people.

Beatriz Reynolds

Hi, I’m Beatriz Reynolds, a marketing lead and branding specialist who helps brands tell stories that actually connect. I blend strategy and creative storytelling to drive growth across digital and traditional campaigns, leading teams across Europe and the Americas for high‑profile clients including Telegram, Accenture, NASCAR, and the School of American Ballet. I hold a Master’s in Creative Writing from the University of Oxford and a BA in Administration from IBMEC, plus a Stanford University Lead Program. I’m passionate about turning data into human‑centered campaigns, building brands, and creating go‑to‑market strategies that win. I’ve led end‑to‑end branding initiatives, built in‑house marketing teams, and delivered measurable results—from large‑scale SEO, PPC, and influencer programs to UX‑driven site launches and compelling content. When I’m not crafting strategy, you’ll find me mentoring teams, speaking at events, and exploring new tools that help brands connect with people.

Available to hire

Hi, I’m Beatriz Reynolds, a marketing lead and branding specialist who helps brands tell stories that actually connect. I blend strategy and creative storytelling to drive growth across digital and traditional campaigns, leading teams across Europe and the Americas for high‑profile clients including Telegram, Accenture, NASCAR, and the School of American Ballet. I hold a Master’s in Creative Writing from the University of Oxford and a BA in Administration from IBMEC, plus a Stanford University Lead Program. I’m passionate about turning data into human‑centered campaigns, building brands, and creating go‑to‑market strategies that win.

I’ve led end‑to‑end branding initiatives, built in‑house marketing teams, and delivered measurable results—from large‑scale SEO, PPC, and influencer programs to UX‑driven site launches and compelling content. When I’m not crafting strategy, you’ll find me mentoring teams, speaking at events, and exploring new tools that help brands connect with people.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Lead Digital Strategist at Digital Silk (United Kingdom, remote)
September 30, 2025 - September 30, 2025
Led digital strategy, UX, and client relationships for 50+ website launches, driving growth for top-tier clients (e.g., NASCAR, Accenture, NASA).
Senior Digital Strategist at Telegram Messenger (United Kingdom, remote)
September 30, 2025 - September 30, 2025
Led digital strategy for marketing initiatives, built partnerships, and guided multi-channel campaigns.
Head of Content at Telegram
September 1, 2025 - November 7, 2025
Senior leadership of content strategy and brand storytelling; high-level guidance on global content initiatives (NDA).
Data Annotation at Askew International Research
December 31, 2024 - December 31, 2024
Assisted cross‑sector research projects; analyzed international markets and policies; coordinated multilingual data labeling.
Founder & Lead Consultant at Tardigrade Marketing
January 31, 2024 - January 31, 2024
UK & EU – clients across health care and pharmaceutical sectors; led full branding and go‑to‑market initiatives.
Founder & Lead Consultant at Smartway Pharma; Blue Angel Care; NovoMGen; Primis Capital
January 31, 2024 - January 31, 2024
Provided branding and digital strategy consulting for multiple health‑tech and pharma clients; led full branding initiatives.
Chief Marketing Officer & Board Member at Keep.i Dashboards
September 30, 2021 - September 30, 2021
Led branding and marketing operations; grew client base and market presence; steered overall marketing strategy and governance.
Global Marketing Coordinator at Atlas Quantum
December 31, 2018 - December 31, 2018
Launched international expansion to 50+ countries; built in-house marketing team; oversaw SEO, PPC, influencer marketing, and social media; led campaigns; grew international presence.
Head of Marketing at NaPraia App
May 1, 2017 - May 1, 2017
From business concept to App Store and Google Play launch; led marketing team; achieved international recognition; over 15,000 users in two years.

Education

Master's in Creative Writing at University of Oxford
January 11, 2030 - November 7, 2025
BA in Administration at IBMEC Business School
January 11, 2030 - November 7, 2025
Lead Program at Stanford University
January 11, 2030 - November 7, 2025

Qualifications

Lead Program
January 11, 2030 - November 7, 2025
Master's in Creative Writing
January 11, 2030 - November 7, 2025
BA in Administration
January 11, 2030 - November 7, 2025

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Education, Healthcare, Professional Services