UX/UI Designer at CWI Software

Worked across multiple high-impact projects, improving user experience, interface design, and product usability. - Coca-Cola K-Wave (Brazil) - Created responsive landing pages and banners aligned with K-Pop aesthetics, increasing campaign engagement. - Solved resource constraints through creative research and rapid prototyping. - Coca-Cola RetorApp (Chile) - Collaborated with an international, cross-functional team to ensure regional alignment and consistency. - Redesigned the landing page and optimized the bottle exchange flow using CRO principles. - Improved filters, clarified concepts, and added an interactive map to reduce drop-off. - Leveraged Hotjar and Google Analytics data to refine user flows. - Pestana Leilões (Auction Company) - Improved the lot page and gallery experience by analyzing user scenarios and defining business rules with developers. - Reorganized gallery content using internal categories and designed a clearer navigation menu. - Worked closely with engineering to ensure technical feasibility and smooth implementation. - Credz (Credit Provider) - Improved the Design System by mapping repetitive components and defining guidelines for color, typography, and spacing. - Consolidated components in Figma and aligned nomenclature with the codebase, reducing development friction. - CWI Internal Platform - Led roadmap planning and collaborated with product and development teams in agile sprints. - Delivered end-to-end homepage flow improvements using qualitative research and usability testing. - Increased user satisfaction by 80% after restructuring the interface and aligning features with user needs. - Conducted workshops and validations using card sorting, Maze, and Miro.