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Beatriz Malta da Silveira

Available to hire

Hi, I’m Beatriz Malta da Silveira, a digital marketing professional based in Madrid with a strong focus on SEO, paid search, and content creation.

About

Hi, I’m Beatriz Malta da Silveira, a digital marketing professional based in Madrid with a strong focus on SEO, paid search, and content creation. I’m a fast learner with a data-driven mindset, and I enjoy using market research, testing, and analysis to find the biggest growth opportunities for each campaign and audience.

I have experience managing SEM across multiple European markets using Google Ads and Microsoft Ads, consistently keeping performance metrics like ROAS, CPA, and CVR on track. I’m also detail-oriented and proactive—I prepare performance reports, create campaign assets using tools like Canva, and I care deeply about delivering work I’m genuinely proud of.

  • 5 years' experience
  • Joined October 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianAdvanced

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services

More experts in Madrid, Spain

Work experience

Paid Search Specialist · BIZAYFeb 2024 – Jun 2026 · 2 yrs 5 mos

Owned SEM strategy and optimization for Google Ads and Microsoft Ads across Czechia, Finland, Belgium, Poland, Sweden, and Denmark. Drove campaign improvements using data analysis and market research, achieving an 84% increase in sales from 2024 to 2025 while maintaining KPIs such as ROAS, CVR, and CPA. Produced internal reports and presentations covering topics like A/B testing and campaign performance. Created campaign videos using Canva; these assets generated 2000+ conversions in 2025.

E-commerce Intern · GATO PRETOJan 2023 – Mar 2023 · 3 mos

Managed and updated product listings and inventory in the Magento CMS. Created and optimized web pages with attention to brand identity and SEO performance. Developed and executed an SEO strategy to increase traffic to the online store and used Google Analytics to track results and make data-driven decisions.

Event Planner · ISCTE Students’ UnionApr 2020 – May 2023 · 3 yrs 2 mos

Volunteered in event logistics and operations for university events such as Freshers’ Welcome Week and the Graduation Ceremony. Increased attendance through engaging promotional materials and social media marketing campaigns. Also supported management of the university’s esports and women’s futsal teams.

Certifications and awards· 8

Master of Science in Marketing2021 – 2023
Bachelor of Science in Management2018 – 2021
Google Ads and Microsoft Ads Certification2030 – 2026
Master of Science in Marketing2021 – 2023

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