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Hi, I’m Beatriz Martins. I’m a social media specialist with a proven track record of boosting online visibility and driving traffic for major brands. In my current role at Bulk in the UK, I own the social media strategy for Bulk U.K. across TikTok and Instagram, planning monthly calendars, creating video content, briefing campaigns, managing influencers, and handling community engagement to deliver measurable growth.…Hi, I’m Beatriz Martins. I’m a social media specialist with a proven track record of boosting online visibility and driving traffic for major brands. In my current role at Bulk in the UK, I own the social media strategy for Bulk U.K. across TikTok and Instagram, planning monthly calendars, creating video content, briefing campaigns, managing influencers, and handling community engagement to deliver measurable growth.

Beatriz Martins

Social Media Manager, Content Strategist, Digital Marketer, +2

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Hi, I’m Beatriz Martins. I’m a social media specialist with a proven track record of boosting online visibility and driving traffic for major brands. In my current role at Bulk in the UK, I own the social media strategy for Bulk U.K. across TikTok and Instagram, planning monthly calendars, creating video content, briefing campaigns, managing influencers, and handling community engagement to deliver measurable growth.…Hi, I’m Beatriz Martins. I’m a social media specialist with a proven track record of boosting online visibility and driving traffic for major brands. In my current role at Bulk in the UK, I own the social media strategy for Bulk U.K. across TikTok and Instagram, planning monthly calendars, creating video content, briefing campaigns, managing influencers, and handling community engagement to deliver measurable growth.

Available to hire

Hi, I’m Beatriz Martins. I’m a social media specialist with a proven track record of boosting online visibility and driving traffic for major brands.
In my current role at Bulk in the UK, I own the social media strategy for Bulk U.K. across TikTok and Instagram, planning monthly calendars, creating video content, briefing campaigns, managing influencers, and handling community engagement to deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Portuguese

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Social Media Executive at Bulk (DTC e-commerce) - United Kingdom

May 1, 2025 - Present

Full ownership of Bulk UK's social media accounts (TikTok, Instagram). Increased reach by 400% YoY through data-driven content strategy. Independently developed and managed monthly reporting, created content calendars, edited videos, wrote copy, prepared briefs, and built influencer relations. Led community management, planned events, and coordinated with internal teams and external agencies to maintain brand voice and growth.

Social Media Assistant at MEO (Atlantic Portugal) - Portugal

September 1, 2023 - September 1, 2024

Content planning, copywriting, design, boosting and reporting for the telecoms brand MEO across TikTok, Instagram, Facebook, X and LinkedIn. Conducted performance analysis with Google Analytics and Meta Ads Manager, ran A/B tests, built UTMs, and edited video content for events using CapCut, InShot, and Adobe Premiere. Coordinated with internal teams, external clients and a design agency; delivered influencer briefs and briefings for video shoots.

Social Media Executive at Bulk

May 1, 2025 - Present

Full ownership of Bulk UK's social media accounts (TikTok, Instagram) with a 400% YoY increase in reach through data-driven content strategy. Independently developed monthly reporting, including performance analytics and campaign evaluations, and owned creative direction and full social media strategy. Planned monthly content calendars, designed content assets and edited videos, ideated new content and trends, wrote captions, created briefs for campaigns/assets, and managed influencer relationships, events, and community management.

Social Media Assistant at MEO (Altice Portugal)

September 1, 2023 - September 1, 2024

Content planning, copywriting, design, boosting and reporting for the telecoms brand MEO across TikTok, Instagram, Facebook, X and LinkedIn. Built UTMs, conducted data analysis with Google Analytics and Meta, performed A/B tests to optimize traffic and engagement, and coordinated events (e.g., MEO Kalorama, rugby/football campaigns). Edited video content for events using CapCut, InShot, and Adobe Premiere. Created influencer briefs and liaised with internal teams and external agencies.