Becca Dickinson

Led end-to-end brand campaigns and marketing communications; recruited and mentored a four-person junior marketing team; secured a partnership with Universal’s Downton Abbey: The Finale; delivered a fully integrated multi-channel campaign; drove content re-brand on social and grew Instagram following by 25k with a 3% engagement rate; relaunched loyalty programme with CRM & Retention Manager; owned 8+ gifting campaigns annually; acted as central brand guardian aligning stakeholders for cohesive messaging and timely delivery across touchpoints.

Multi-brand content and campaign management across social, digital and print channels; delivered brand content with ROI-driven focus; planned and executed PR activations (e.g., wedding at Frankie & Benny’s); led cross-functional teams to execute 360 campaigns; built brand continuity for Frankie & Benny’s and Chiquito; refreshed social, digital and email designs to align outputs; led email signups and onboarding with CRM manager; launched content management system for Leisure and Concessions marketing team to improve strategy execution in 2023.

Drove digital marketing strategy across multiple channels, focusing on member experience and retention; led direct email marketing strategy and redesigned content strategy in Oct 2021 to boost sales contributions; managed social channels, produced video content and copy; collaborated with partners on photography, videography, print ads, websites, TV ads, blog content and printed assets; optimized PPC/SEO; created online support resources for members with weight loss guidance and events; hosted weekly live member events; launched monthly member spotlight incentive to increase PR case studies; improved customer lifetime value by 15% via training with the Member Success Team; oversaw new product launches, packaging design and cross-channel communications; championed brand excellence.