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11 years, many twists and turns. I started my career in customer service and operations, absorbing the beating heart of every business. From there I transitioned into marketing (fun fact, I started my university career in marketing but switched to nutrition), and grew my passion for engaging an audience. Content and design are at the heart of my skillset, having worked on re-brands and website builds at Jane Plan and Big Table Group. In my most recent role at Cutter & Squidge I transformed our CRM and Social design and content strategy, refocusing the brand as fresh, fun and relevant.…11 years, many twists and turns. I started my career in customer service and operations, absorbing the beating heart of every business. From there I transitioned into marketing (fun fact, I started my university career in marketing but switched to nutrition), and grew my passion for engaging an audience. Content and design are at the heart of my skillset, having worked on re-brands and website builds at Jane Plan and Big Table Group. In my most recent role at Cutter & Squidge I transformed our CRM and Social design and content strategy, refocusing the brand as fresh, fun and relevant.

Becca Dickinson

Brand Strategist, Marketing Strategist, Content Strategist, +5

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11 years, many twists and turns. I started my career in customer service and operations, absorbing the beating heart of every business. From there I transitioned into marketing (fun fact, I started my university career in marketing but switched to nutrition), and grew my passion for engaging an audience. Content and design are at the heart of my skillset, having worked on re-brands and website builds at Jane Plan and Big Table Group. In my most recent role at Cutter & Squidge I transformed our CRM and Social design and content strategy, refocusing the brand as fresh, fun and relevant.…11 years, many twists and turns. I started my career in customer service and operations, absorbing the beating heart of every business. From there I transitioned into marketing (fun fact, I started my university career in marketing but switched to nutrition), and grew my passion for engaging an audience. Content and design are at the heart of my skillset, having worked on re-brands and website builds at Jane Plan and Big Table Group. In my most recent role at Cutter & Squidge I transformed our CRM and Social design and content strategy, refocusing the brand as fresh, fun and relevant.

Available to hire

11 years, many twists and turns. I started my career in customer service and operations, absorbing the beating heart of every business. From there I transitioned into marketing (fun fact, I started my university career in marketing but switched to nutrition), and grew my passion for engaging an audience.

Content and design are at the heart of my skillset, having worked on re-brands and website builds at Jane Plan and Big Table Group. In my most recent role at Cutter & Squidge I transformed our CRM and Social design and content strategy, refocusing the brand as fresh, fun and relevant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Brand Marketing Manager at Cutter & Squidge

March 1, 2024 - January 1, 2026

Led end-to-end brand campaigns and marketing communications; recruited and mentored a four-person junior marketing team; secured a partnership with Universal’s Downton Abbey: The Finale; delivered a fully integrated multi-channel campaign; drove content re-brand on social and grew Instagram following by 25k with a 3% engagement rate; relaunched loyalty programme with CRM & Retention Manager; owned 8+ gifting campaigns annually; acted as central brand guardian aligning stakeholders for cohesive messaging and timely delivery across touchpoints.

Brand Content Manager at The Restaurant Group

September 1, 2022 - March 1, 2024

Multi-brand content and campaign management across social, digital and print channels; delivered brand content with ROI-driven focus; planned and executed PR activations (e.g., wedding at Frankie & Benny’s); led cross-functional teams to execute 360 campaigns; built brand continuity for Frankie & Benny’s and Chiquito; refreshed social, digital and email designs to align outputs; led email signups and onboarding with CRM manager; launched content management system for Leisure and Concessions marketing team to improve strategy execution in 2023.

Brand, Content & Community Manager at Jane Plan

October 1, 2020 - September 1, 2022

Drove digital marketing strategy across multiple channels, focusing on member experience and retention; led direct email marketing strategy and redesigned content strategy in Oct 2021 to boost sales contributions; managed social channels, produced video content and copy; collaborated with partners on photography, videography, print ads, websites, TV ads, blog content and printed assets; optimized PPC/SEO; created online support resources for members with weight loss guidance and events; hosted weekly live member events; launched monthly member spotlight incentive to increase PR case studies; improved customer lifetime value by 15% via training with the Member Success Team; oversaw new product launches, packaging design and cross-channel communications; championed brand excellence.

Paralegal

April 1, 2020 - July 1, 2020

Paralegal role (unspecified company) — brief stint.

Food Development & Customer Services Manager at Detox Kitchen

August 1, 2016 - September 1, 2019

Led product development and customer services; managed online stock control, kitchen management and recipe system; maintained key supplier relationships; oversaw deli sales operations; coordinated to-go and wholesale launches; created health and safety manual and quality initiatives across delis; planned catering stalls for events; managed nutrition info for products; collaborated with suppliers for ongoing projects.

Customer Services Assistant at Detox Kitchen

March 1, 2015 - August 1, 2016

Delivered customer service, built lasting relationships to drive retention; created personalized plans based on consultations; handled inquiries and complaints; contributed to weekly sales targets; managed orders and logistics for home delivery service; maintained high standards and timely communication with kitchen team.