Digital Marketing and PPC consultant with 12+ years’ experience across Google, Microsoft, Meta, TikTok and LinkedIn. I help B2C, D2C and B2B brands scale revenue, leads and ROAS through full-funnel strategy, creative testing and data-led optimisation. Proven results including 600–1200% revenue growth, major CPL reductions and consistent ROAS improvements.…

Becca Fadden

PRO

Digital Marketing and PPC consultant with 12+ years’ experience across Google, Microsoft, Meta, TikTok and LinkedIn. I help B2C, D2C and B2B brands scale revenue, leads and ROAS through full-funnel strategy, creative testing and data-led optimisation. Proven results including 600–1200% revenue growth, major CPL reductions and consistent ROAS improvements.…

Available to hire

Digital Marketing and PPC consultant with 12+ years’ experience across Google, Microsoft, Meta, TikTok and LinkedIn. I help B2C, D2C and B2B brands scale revenue, leads and ROAS through full-funnel strategy, creative testing and data-led optimisation. Proven results including 600–1200% revenue growth, major CPL reductions and consistent ROAS improvements.

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Skills

Experience Level

Canva
Expert
LinkedIn
Expert
Google Ads
Expert
Facebook
Expert
Facebook Ads
Expert
Tiktok
Expert
Instagram
Expert
YouTube
Expert
GA4
Expert
ChatGPT
Expert
Social Media Design
Expert
Email Marketing
Expert
WordPress
Expert
Advert Design
Expert
Looker Studio
Intermediate
SEO Copywriting
Intermediate
HubSpot
Intermediate
SEO
Intermediate
WiX
Intermediate
SEMrush
Intermediate
Ahrefs
Intermediate
Shopify
Intermediate
Squarespace
Intermediate
CRM
Intermediate
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Language

English
Fluent

Work Experience

Senior Marketing Executive at Yellow Marketing
March 1, 2018 - May 1, 2022
Led planning and execution of integrated marketing strategy across SEO, PPC, social media, email marketing and content channels. Managed a small marketing team, delivered quality control and progression for new starters, oversaw regular client updates, and produced comprehensive reporting and analytics to shape future activity.
Marketing Manager at Aurora Creative Agency
May 1, 2022 - December 1, 2022
Led and managed marketing for agency and clients across social media, content, SEO, email marketing, PPC and website creation. Increased social engagement by 1200% for a marketing agency, and delivered multi-channel campaigns including Google Ads and paid social. Created long-term marketing plans and new client proposals.
Freelance Marketing Specialist at Self-Employed
July 1, 2022 - Present
Planning, creating and reporting on social media strategy and content; delivering long-term marketing plans and campaigns across multi-channel channels, including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok and email marketing. Onboarded clients, managed weekly calls, and produced monthly analytics reports.

Education

MSc Digital Marketing, Distinction at Liverpool John Moores University
January 1, 2016 - January 1, 2017
BA (Hons) Media Professional Studies, 2:1 at Liverpool John Moores University
January 11, 2030 - January 4, 2026

Qualifications

MSc Digital Marketing, Distinction
January 1, 2016 - January 1, 2017
BA (Hons) Media Professional Studies, 2:1
January 11, 2030 - January 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Computers & Electronics, Consumer Goods, Education, Energy & Utilities, Financial Services, Gaming, Government, Healthcare, Non-Profit Organization, Real Estate & Construction, Retail, Telecommunications, Transportation & Logistics, Travel & Hospitality
    paper SKIN CARE BRAND

    Tactics & Actions
    Triple-platform strategy to hit the target audience
    across multiple platforms and drive them to conversion
    Visual storytelling: Showcased skincare routines and
    transformations using UGC.
    Google Display retargeting: Served high-performing
    TikTok and Meta visuals across the web.
    Bundle upsells: Promoted discounted skincare bundles
    in ad copy and visuals.
    Results
    Sales up 2123%
    Website traffic up 5000%
    Meta conversions up 800%
    TikTok conversions up 1200%
    Google conversions up 600%
    ROAS up from 2.1 to 8.2

    paper CAR CARE PRODUCTS

    Tactics & Actions
    Set up a full-funnel approach: Awareness and
    retargeting on TikTok, awareness and consideration via
    Meta ads, with Shopping campaigns as retargeting, and
    conversion through high-intent Google Search, PMax
    and Shopping campaigns.
    Creative rotation: A/B tested copy and creatives
    regularly
    Data-driven optimisations: Used product-level ROAS to
    shift spend toward best-sellers.
    Lookalike audiences: Built on high-value purchasers and
    newsletter signups.
    Results
    Sales up 1200%
    ROAS increased from 0.9 to 3.2
    Meta conversions up 450%
    Google conversions up 260%

    paper TOURIST ATTRACTION

    Tactics & Actions
    Diversified platform strategy across Meta, TikTok,
    Google and Microsoft to capture users at every funnel
    stage.
    Targeted thrill-seekers, families, and tourists with
    separate ad creatives and messaging.
    Ran flash sales around holidays to push voucher sales.
    Brought back bounced traffic via display and Meta
    dynamic retargeting ads.
    Daily budget reallocation based on highest ROAS
    platform, creative testing of UGC vs brand visuals.
    Results
    Sales up 650%
    Revenue up 910%
    ROAS up from 3.2 to 7.9
    Traffic up 1200%