Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a multidisciplinary apparel designer with 10+ years of experience spanning men’s and women’s product development, brand strategy, and creative direction. I’m deeply outdoors-oriented, and I approach design with a focus on function, sustainability, and circular thinking—turning consumer insights into products that perform in the real world. I’ve led end-to-end work from concept and ideation through tech packs, construction, fit, and production, collaborating closely with merchandising, PLM, and global development teams. I also enjoy building systems that make teams faster and more aligned (from PLM-based digital communication tools to presentation design), and I’ve championed measurable sustainability outcomes across collections while partnering on repairability and reuse initiatives.…I’m a multidisciplinary apparel designer with 10+ years of experience spanning men’s and women’s product development, brand strategy, and creative direction. I’m deeply outdoors-oriented, and I approach design with a focus on function, sustainability, and circular thinking—turning consumer insights into products that perform in the real world. I’ve led end-to-end work from concept and ideation through tech packs, construction, fit, and production, collaborating closely with merchandising, PLM, and global development teams. I also enjoy building systems that make teams faster and more aligned (from PLM-based digital communication tools to presentation design), and I’ve championed measurable sustainability outcomes across collections while partnering on repairability and reuse initiatives.

Becca Homen

Web Designer, Brand Designer, Graphic Designer, +6





I’m a multidisciplinary apparel designer with 10+ years of experience spanning men’s and women’s product development, brand strategy, and creative direction. I’m deeply outdoors-oriented, and I approach design with a focus on function, sustainability, and circular thinking—turning consumer insights into products that perform in the real world. I’ve led end-to-end work from concept and ideation through tech packs, construction, fit, and production, collaborating closely with merchandising, PLM, and global development teams. I also enjoy building systems that make teams faster and more aligned (from PLM-based digital communication tools to presentation design), and I’ve championed measurable sustainability outcomes across collections while partnering on repairability and reuse initiatives.…I’m a multidisciplinary apparel designer with 10+ years of experience spanning men’s and women’s product development, brand strategy, and creative direction. I’m deeply outdoors-oriented, and I approach design with a focus on function, sustainability, and circular thinking—turning consumer insights into products that perform in the real world. I’ve led end-to-end work from concept and ideation through tech packs, construction, fit, and production, collaborating closely with merchandising, PLM, and global development teams. I also enjoy building systems that make teams faster and more aligned (from PLM-based digital communication tools to presentation design), and I’ve championed measurable sustainability outcomes across collections while partnering on repairability and reuse initiatives.

Available to hire

I’m a multidisciplinary apparel designer with 10+ years of experience spanning men’s and women’s product development, brand strategy, and creative direction. I’m deeply outdoors-oriented, and I approach design with a focus on function, sustainability, and circular thinking—turning consumer insights into products that perform in the real world.

I’ve led end-to-end work from concept and ideation through tech packs, construction, fit, and production, collaborating closely with merchandising, PLM, and global development teams. I also enjoy building systems that make teams faster and more aligned (from PLM-based digital communication tools to presentation design), and I’ve championed measurable sustainability outcomes across collections while partnering on repairability and reuse initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Founder & Creative Director at Homen Creative, LLC

January 1, 2023 - Present

Led strategy and creative direction for 30+ client engagements across apparel and retail brands, producing branding, apparel/merch graphics, websites, and marketing collateral. Independently designed, produced, and launched a small accessory brand end-to-end, including patternmaking, material sourcing, marketing, storefront, and launch content. Managed multiple client projects simultaneously using repeatable processes to support on-time delivery and smooth cross-stakeholder collaboration.

Founder & Creative Director at Homen Creative

January 1, 2023 - Present

Founded a boutique creative studio partnering with 30+ growth-stage businesses on brand and digital experiences, from strategy and visual identity through website design and launch. Led brand foundations work (positioning, messaging, audience definition) and translated it into visual identity systems, websites, and marketing collateral; one website overhaul incorporating A/B testing drove a +258% increase in form submissions and -31% reduction in bounce rate. Built proposals, pitched prospective clients, and presented design concepts in reviews, while also partnering with an agency as a contracted design partner extending their capacity for small-to-mid-size business clients.

Designer, Men's Apparel at Filson

September 1, 2021 - September 1, 2022

Designed 3D design and product direction for men’s apparel, including seasonal development responsibilities across concept, design execution, and production alignment (covering textiles, color/print, and tech-pack driven handoff).

Designer - Men's Outerwear & Sportswear at Filson

September 1, 2021 - September 1, 2022

Designed Men's and Women's outerwear, wovens, and bottoms, from concept through production. - Designed 20+ men's outerwear and sportswear styles per season, leading concept research, color, print, fabric, tech pack development, fit, and trim/construction - Directed woven fabric and print selection, including yarn-dye colorways, partnering with the materials team on development shaped by innovation and sustainability. - Collaborated with the Product Development team, including on-site visits to international factories, to align fit, margin goals, and construction for final production.

Designer, Men's & Women's Apparel at The North Face

February 1, 2016 - July 1, 2021

Designed and developed 30+ styles each season across lifestyle and technical outerwear, tops, and bottoms. Led mood boards, sketching, fabric and color/print selection, and trim/construction decisions, supporting tech pack development. Conducted consumer research with the Global Athlete Team (interviews and product testing), translating feedback into key product decisions. Overhauled a core franchise across men’s and women’s categories, driving revenue growth of +71% year over year (from $3.5M to $6M). Built and presented assortment direction to leadership and global sales during seasonal design reviews. Partnered with merchandising and PLM to build a seasonal product line guided by sales data, consumer insights, and market research. Co-launched a Renewed Design Residency Program and the REMADE™ collection with The Renewal Workshop™ to grow awareness and internal education around repairability. Led sustainability initiatives that increased recycled-material usage by 75% across

Designer, Men's Apparel at The North Face

February 1, 2016 - July 1, 2021

Designed and developed 20+ men's outerwear and sportswear styles each season, covering concept research, color and print direction, fabric selection, tech pack development, fit, and trim/construction. Directed woven fabric and print selection, including yarn-dye colorways, partnering with materials for development shaped by innovation and sustainability. Collaborated with product development, including on-site international factory visits, to align fit and margin goals and to support final production. Identified an inefficient Design-to-Product Development hand-off and built a digital tool that communicates color, fabric, and trim details into PLM, shortening production timelines by two weeks. Created seasonal collection presentations in Adobe InDesign to support marketing storytelling and campaigns.

Designer II, Women's & Men's | Lifestyle/technical Outerwear & Sportswear at The North Face

January 28, 2016 - June 27, 2021

Designed and developed 30+ styles each season across lifestyle and technical outerwear, tops, and bottoms, leading mood boards, sketching, fabric, color/print, trim/construction, and tech pack development, while leading consumer research with the Global Athlete Team to turn feedback into critical product decisions. Overhauled a core franchise across Men's and Women's, growing revenue +71% YoY ($3.5M to $6M), and built and presented assortment direction to leadership and global sales during seasonal reviews. Partnered with Merchandising and PLM on sales- and consumer-insight-driven product lines, co-launched the Renewed Design Residency Program and REMADE™ collection with The Renewal Workshop™, and led sustainability initiatives that increased recycled-material usage by 75% in one season, traveling to factories in Asia and Central America to finalize construction and fit with global development teams.