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I’m Becca Koole, a senior graphic designer, creative director, and brand strategist with 11+ years turning ideas into powerful visual stories. I blend creative vision with strategic insight to strengthen brand identity, elevate engagement, and drive measurable results. I’ve led rebrands, digital campaigns, and multi-channel marketing initiatives across education, e-learning, e-commerce, and tech. I excel at collaborating with remote, cross-functional teams of designers, developers, marketers, and subject-matter experts to deliver end-to-end design solutions that connect with audiences and meet business goals.…I’m Becca Koole, a senior graphic designer, creative director, and brand strategist with 11+ years turning ideas into powerful visual stories. I blend creative vision with strategic insight to strengthen brand identity, elevate engagement, and drive measurable results. I’ve led rebrands, digital campaigns, and multi-channel marketing initiatives across education, e-learning, e-commerce, and tech. I excel at collaborating with remote, cross-functional teams of designers, developers, marketers, and subject-matter experts to deliver end-to-end design solutions that connect with audiences and meet business goals.

Rebecca Koole

Graphic Designer, Creative Director, Brand Strategist, +2

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I’m Becca Koole, a senior graphic designer, creative director, and brand strategist with 11+ years turning ideas into powerful visual stories. I blend creative vision with strategic insight to strengthen brand identity, elevate engagement, and drive measurable results. I’ve led rebrands, digital campaigns, and multi-channel marketing initiatives across education, e-learning, e-commerce, and tech. I excel at collaborating with remote, cross-functional teams of designers, developers, marketers, and subject-matter experts to deliver end-to-end design solutions that connect with audiences and meet business goals.…I’m Becca Koole, a senior graphic designer, creative director, and brand strategist with 11+ years turning ideas into powerful visual stories. I blend creative vision with strategic insight to strengthen brand identity, elevate engagement, and drive measurable results. I’ve led rebrands, digital campaigns, and multi-channel marketing initiatives across education, e-learning, e-commerce, and tech. I excel at collaborating with remote, cross-functional teams of designers, developers, marketers, and subject-matter experts to deliver end-to-end design solutions that connect with audiences and meet business goals.

Available to hire

I’m Becca Koole, a senior graphic designer, creative director, and brand strategist with 11+ years turning ideas into powerful visual stories. I blend creative vision with strategic insight to strengthen brand identity, elevate engagement, and drive measurable results.

I’ve led rebrands, digital campaigns, and multi-channel marketing initiatives across education, e-learning, e-commerce, and tech. I excel at collaborating with remote, cross-functional teams of designers, developers, marketers, and subject-matter experts to deliver end-to-end design solutions that connect with audiences and meet business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Graphic Designer at Heritage Christian Online School (HCO S)

January 1, 2020 - November 10, 2025

Directed creative strategies and visual communications for BC’s largest online K–12 school, elevating storytelling and brand trust across digital and print platforms. Collaborated with educators and senior leaders to establish cohesive brand guidelines and to deliver multi-channel campaigns across digital and internal channels.

Lead Graphic / UI Designer at Goose Travel Insurance

December 31, 2019 - December 31, 2019

Led design for digital marketing and product visuals; developed design systems, refreshed mobile/app interfaces, and produced compelling marketing assets. Collaborated with product and marketing teams to improve consistency and user experience.

Lead Graphic Designer at SPUD.ca (Local Organic Groceries)

December 31, 2019 - December 31, 2019

Directed end-to-end creative workflow for a certified B‑Corp e-commerce grocer serving BC and Alberta. Managed four designers, delivering digital ads, email campaigns, and major seasonal promotions. Designed a five-panel trade-show booth for Goose Insurance at the 2018 Vancouver Auto Show, boosting brand visibility. Led hiring, training, performance management, and quality control.