Becca Anderson

Grew newsletter to 3,000+ subscribers from scratch, achieving 42% open rate and 4.4% CTR through content strategy, segmentation, and lifecycle campaigns. Increased LinkedIn audience by 230% (2.5K → 8.3K) with a 24% average engagement by building a community-first content strategy. Converted and retained 700+ paying members during the free-to-paid transition by leading messaging, onboarding journeys, and retention campaigns. Drove sign-ups and engagement across ~70 annual events, including 300+ attendee conferences and a 160+ participant training programme. Delivered partner campaigns with 20+ B2B organisations, fulfilling £5k-£20k sponsorship agreements by driving leads and expert-led value for members. Introduced AI-supported workflows (ChatGPT, Claude, Canva AI) to improve content production efficiency and campaign execution speed.

Scaled community to 2,000+ members across 50+ countries, adding ~600 members annually through improved onboarding and engagement strategies. Generated 2,000+ event sign-ups annually by leading integrated marketing campaigns across 40–50 events and two London conferences. Built and systematised lifecycle communications, including onboarding flows and newsletters, creating scalable engagement processes. Expanded role to own marketing strategy, identifying growth gaps and leading execution across community and acquisition channels. Delivered campaigns with 15+ B2B partners, fulfilling £5k-£20k sponsorships by driving leads and expert-led value for members. Supported rollout and integration of a new brand identity across marketing channels, ensuring consistency across content, campaigns, and community touchpoints.

Worked directly with founders as first full-time hire, shaping community strategy and operating model. Unified three communities into a single 1,100+ member platform, laying the foundation for future growth. Acquired 500+ new members in year one while delivering 50+ events and improving event operations. Built onboarding and engagement systems to support rapid community growth and improve member experience.