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Hi there! I’m Becca Wang, a content and growth-focused entertainment professional based in China. I lead international VTuber campaigns, build cross-functional teams, and craft data-driven content strategies to scale audiences and engagement. My experience spans artist relations, A&R research, catalog management, and planning promotional initiatives, studio sessions, and photo shoots. I love turning creative ideas into scalable campaigns and helping artists reach global audiences while ensuring licensing and rights compliance.…Hi there! I’m Becca Wang, a content and growth-focused entertainment professional based in China. I lead international VTuber campaigns, build cross-functional teams, and craft data-driven content strategies to scale audiences and engagement. My experience spans artist relations, A&R research, catalog management, and planning promotional initiatives, studio sessions, and photo shoots. I love turning creative ideas into scalable campaigns and helping artists reach global audiences while ensuring licensing and rights compliance.

Becca Wang

Content Producer, Content Strategist, Growth Marketer, +5

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Hi there! I’m Becca Wang, a content and growth-focused entertainment professional based in China. I lead international VTuber campaigns, build cross-functional teams, and craft data-driven content strategies to scale audiences and engagement. My experience spans artist relations, A&R research, catalog management, and planning promotional initiatives, studio sessions, and photo shoots. I love turning creative ideas into scalable campaigns and helping artists reach global audiences while ensuring licensing and rights compliance.…Hi there! I’m Becca Wang, a content and growth-focused entertainment professional based in China. I lead international VTuber campaigns, build cross-functional teams, and craft data-driven content strategies to scale audiences and engagement. My experience spans artist relations, A&R research, catalog management, and planning promotional initiatives, studio sessions, and photo shoots. I love turning creative ideas into scalable campaigns and helping artists reach global audiences while ensuring licensing and rights compliance.

Available to hire

Hi there! I’m Becca Wang, a content and growth-focused entertainment professional based in China. I lead international VTuber campaigns, build cross-functional teams, and craft data-driven content strategies to scale audiences and engagement.

My experience spans artist relations, A&R research, catalog management, and planning promotional initiatives, studio sessions, and photo shoots. I love turning creative ideas into scalable campaigns and helping artists reach global audiences while ensuring licensing and rights compliance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

Work Experience

Content Operations Specialist at Youka Entertainment Technology

June 1, 2024 - July 1, 2025

Lead growth strategy for international VTuber live-streaming channels, scaling peak concurrent viewers to 1,000+ and driving 30,000+ followers through performance-driven content strategies. Coordinated cross-functional teams across marketing, design, and engineering to deliver campaigns more efficiently, improving execution speed by 25%. Managed end-to-end operations for international VTuber projects, generating 7,000+ quarterly followers and $10K+ revenue through engagement-focused campaigns. Supported debut of a 3D virtual idol group, contributing to character positioning, visual identity, and launch strategy. Analyzed audience behavior and platform analytics to optimize programming, content release timing, and fan engagement strategies.

A&R Intern at Sharestix (ChampMediciGroup)

June 1, 2023 - December 1, 2023

Acted as a primary liaison for artist-facing projects such as Ja Rule, Twista, Too Short; onboarding and coordination across platform, marketing, and operations teams. Assisted planning promotional initiatives, studio sessions, and photo shoots, improving cross-team execution efficiency. Managed digital music catalog organization and rights documentation to ensure asset usage and licensing compliance. Supported investor and partner presentations by contributing to audience positioning and growth narratives.